Mike Volpe is no stranger to competitive markets. He was part of HubSpot's founding team, then moved into the world of cybersecurity with Cybereason and is now CEO of Lola.com, a travel management tool. In this episode, he explains the relationship between pricing and brand, his perception of freemium and the importance of looking closely at your happiest customers for growth opportunities.

Amanda Kleha has been involved with pricing at PLG companies like Zendesk and Figma. On this episode, she explains when freemium makes sense in SaaS, the right time to add sales or customer success to a self-service business and the implications of PLG on culture. You'll also learn why she thinks you should know your leaders, fillers and killers.

Andy Wilson is the Founder & CEO of Logikcull, a legal tech startup that’s revolutionizing how lawyers handle document discovery. In this episode, Andy explains why they pivoted from an annual subscription model to pay as you go and the implications this had on the business as a whole (spoiler: it changed everything). He also dives into how their mission drives decision-making and what they've done to help their customers have an amazing experience.

This episode features two pricing professionals from PLG companies for double the insider secrets! Madeline Stein is the Principal Pricing Manager at SendGrid and Ismail Madni is Director, Product Pricing Strategy at InVision. They discussed the ideal time to build a pricing team, the cross-functionality of their roles and where pricing should sit within the org. You'll also get their takes on which KPIs matter most for determining when it might be time to make a pricing change.

This episode features BUILD superfan, Abde Tambawala, Head of Business Strategy, Operations and Monetization at Atlassian. His team focuses on making better business decisions, faster. He breaks down why even successful companies can benefit from a pricing change, how to create a framework to make data-driven pricing decisions and how their product led growth approach affects their overall strategy. You'll also hear his perspective on when you should embrace change in the pricing landscape (yes, some things are iterative, but others should stay the same).

Mike is currently the Head of Marketing at Reflektive, but was at Lever and Glassdoor during periods of hypergrowth, where the name of the game was to double in size every year. Mike explains why you should lean on your sales reps throughout a pricing change, how to think about pricing as a competitive advantage and how his background in product marketing has benefited his role in pricing projects.

After a decade, it was finally time to make a change to SurveyMonkey’s pricing. In this episode, learn from Pri Carr (SVP, Strategic Development) and Jordan Nolff (Senior Manager, Business Strategy & Monetization) about how they were able to pull off a massive revamp of the pricing and packaging of a beloved PLG brand without seeing a meaningful impact on acquisition or churn.

John Kelly is the Head of Global Revenue at Hired and has been in the enterprise software space for over 25 years. On this episode, John gets into how and why Hired changed their pricing model from pay as you go to subscription. Learn how they knew the switch would work, the trickiest customers to convince and how the change impacted their growth.

Lindsay Bayuk (VP of Product Marketing) and Porntepp Ungvichian (VP, Head of Strategy & Business Operations) are the B2B SaaS leaders behind Pluralsight's pricing overhaul. They went public last year, serve 70% of Fortune 500 companies and have customers in over 150 countries. Get ready for some serious note-taking on how they built a process around pricing changes and the importance of having the right infrastructure to make it all happen.

We're bringing OV Partner Liz Cain back to the podcast for the third time. On this episode, she and Kyle dive into their experiences with pricing and product led growth. Learn about some of the most common pricing mistakes they see and why they were both hesitant about PLG initially, but came around in a big way.

For the final episode of Season 6, Kyle caught up with Simon-Kucher Partner, Josh Bloom. He explains the inspiration behind the firm's book, 'Monetizing Innovation,' the concept of developing a product around the price and the most important question founders should be asking customers. He also breaks down the trends he expects to see in the next year.