BUILD is back with all new episodes! (You can catch up on season 2 here.) For season 3, we’re chatting with growth leaders from the likes of Slack, HubSpot, Typeform and ZipRecruiter to find out why they think product led growth is the future 🔮
What’s product led growth (PLG) you ask? PLG is a go-to-market strategy utilized by some of today’s fastest growing software businesses. These companies rely on product usage as the primary driver of user acquisition, retention, and expansion and can therefore forgo spending large sums of money on traditional marketing and sales activities. Instead, they rely on the product itself to supply a pipeline of satisfied users and ‘hand raisers’, which they can then turn into paying customers.
While every startup wants to grow as rapidly as possible, the key is smart, not reckless growth. That’s where product led growth comes in.
BUILD Season 3 features a killer lineup of leaders from top performing PLG software companies. They’ve all successfully scaled their businesses using this model. We’re excited to share with you their stories of rapid, not reckless, growth. Happy listening 🎧