PRODUCT LED
GROWTH

Fueling the fastest growing software companies.

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WHAT IS PRODUCT LED GROWTH?

Product led growth (PLG) is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion and expansion.
PLG MARKET MAP

Over 250 leading tech companies mapped against product led growth maturity.

PLG INDEX

See how publicly traded PLG companies like DocuSign, Slack, Twilio and more are outperforming their peers.

PLG MATURITY GRADER

Answer 10 simple questions to learn how far along your organization is on the PLG maturity spectrum.

What’s New in PLG?
Product
6 Product-Led SaaS Onboarding Lessons (With 8 Great Examples)

Check out examples from Slack, Keap, Calendly and more that you can steal to better onboard, convert and retain new users.

by Victor Eduoh
Product Led Growth
Growth Isn't an Assembly Line

Cross-functional collaboration. We all know it’s key to building better products, yet so many companies take a siloed approach to growth.

by Kristin Hillery
Product Led Growth
How Tech Uses CX Metrics to Find Bottlenecks to Product Led Growth
We're all competing in the End User Era now. Investor Blake Bartlett coined the term "End User Era" to capture...
by Lisa Abbott
Product
Why Product Ops is Key to Product-Led Success—According to Pendo's Christine Itwaru

On this brand-new episode of the BUILD Podcast, we unpack all things product ops with Pendo’s Director of Product Ops.

by Meg Johnson
LEARN FROM THE EXPERTS
A collection of the most popular episodes of BUILD, our podcast.
Product Led Growth
Executives Will Never Buy Your Product, But Here's Who Will—According to Lucidchart’s COO

We’re diving deep into how the self-service model changes the buyer persona. Hint: Stop emailing COOs.

by Kristin Hillery
Product Led Growth
The Secret to Success in Product Led Growth—According to HubSpot's Kieran Flanagan

Improving processes, adding more documentation and holding a bunch of training sessions won’t scale a product-led engine—it’s org design that matters.

by Kristin Hillery
Marketing
Listen
Notion’s Roadmap for Building a Winning Brand [Podcast]

Learn why Camille Ricketts is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.

by Ariel Winton
Product
Listen
Superhuman's Strategy for Designing a Product That People Love [Podcast]

Listen to our latest episode of BUILD: Rahul Vohra talks game design, when to make your product harder, and more.

by Ariel Winton
Product
Airtable and the Low-Code/No-Code Future of Software

Airtable co-founder Howie Liu chatted with us about his vision for a product that he believes will ultimately democratize the ability to build software.

by Blake Bartlett
Product Led Growth
How Calendly Harnesses PLG and Virality for Growth

For a SaaS company striving to take things to the next level, there are few game plans more efficient and effective than combining a PLG go-to-market strategy with an inherently viral product.

by Oji Udezue