PRODUCT LED
GROWTH

Fueling the fastest growing software companies.

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WHAT IS PRODUCT LED GROWTH?

Product Led Growth (PLG) is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion and expansion.
PLG MARKET MAP

Over 250 leading tech companies mapped against PLG maturity.

PLG INDEX

See how publicly traded PLG companies are outperforming their peers.

PLG MATURITY GRADER

Learn how far along your organization is on the PLG maturity spectrum in 10 simple questions.

What’s New in PLG?
Product Led Growth
Watch
Can Facebook Really Compete with Shopify?

OpenView’s Blake Bartlett talks Shops on the latest episode of PLG 123, our original web series that covers the biggest product led growth news.

by Kristin Hillery
Product
How to Get Started with Product-Led Startup Metrics

The Docket team explains why every startup needs a measurement mindset from the very beginning.

by Darin Brown
Product
How the Best Tech Companies Run Growth Experiments

HubSpot’s Kieran Flanagan shares advice from growth leaders at Pinterest, SurveyMonkey and more.

by Kieran Flanagan
Product
Building a System for Growth

Everything is interrelated, and growth is a system of many factors that go beyond traditional team structures.

by Scott Hanford
LEARN FROM THE EXPERTS
A collection of our most popular PLG podcasts
Product Led Growth
Executives Will Never Buy Your Product, But Here's Who Will—According to Lucidchart’s COO

We’re diving deep into how the self-service model changes the buyer persona. Hint: Stop emailing COOs.

by Kristin Hillery
Product Led Growth
The Secret to Success in Product Led Growth—According to HubSpot's Kieran Flanagan

Improving processes, adding more documentation and holding a bunch of training sessions won’t scale a product-led engine—it’s org design that matters.

by Kristin Hillery
Marketing
Listen
Notion’s Roadmap for Building a Winning Brand [Podcast]

Learn why Camille Ricketts is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.

by Ariel Winton
Product
Listen
Superhuman's Strategy for Designing a Product That People Love [Podcast]

Listen to our latest episode of BUILD: Rahul Vohra talks game design, when to make your product harder, and more.

by Ariel Winton
Product
Listen
Shopify's Take on the Strategic Power of Platforms to Drive Growth and Innovation [Podcast]

Learn how Brandon Chu, VP Product & GM of Platform at Shopify, thinks about the strategic benefits of building a platform, what Shopify’s underlying product philosophy is, how they think about competing with applications built on their platform and more.

by Ariel Winton
Marketing
Listen
SurveyMonkey's CMO on Marketing's Role as the World Shifts Towards Product Led Growth [Podcast]

This week’s BUILD episode features Leela Srinivasan, SurveyMonkey’s CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.

by Ariel Winton