PRODUCT LED
GROWTH

Fueling the fastest growing software companies.

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WHAT IS PRODUCT LED GROWTH?

Product led growth (PLG) is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion and expansion.
PLG MARKET MAP

Over 250 leading tech companies mapped against product led growth maturity.

PLG INDEX

See how publicly traded PLG companies like DocuSign, Slack, Twilio and more are outperforming their peers.

PLG MATURITY GRADER

Answer 10 simple questions to learn how far along your organization is on the PLG maturity spectrum.

What’s New in PLG?
Product Led Growth
What is Product Led Growth? How to Build a Software Company in the End User Era

Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

by Blake Bartlett
Product Led Growth
Listen
Atlassian’s Secret to Creating Compounding Customer Value

Jay Simons shares the story behind Atlassian’s truly epic revenue engine and how they use pricing as a competitive advantage.

by Meg Johnson
Product Led Growth
The 3 Pillars of Product Led Growth

What makes PLG businesses so successful? We asked leaders from Airtable, Datadog, Calendly and many more PLG companies to help us answer this question.

by Mackey Craven
Product
Airtable and the Low-Code/No-Code Future of Software

Airtable co-founder Howie Liu chatted with us about his vision for a product that he believes will ultimately democratize the ability to build software.

by Blake Bartlett
Product
Listen
How to Start Product Led Growth with Wes Bush and Blake Bartlett
Did you know that product led growth is a lot like bowling? 🎳 Not only that, but it may be...
by Meg Johnson
LEARN FROM THE EXPERTS
A collection of the most popular episodes of BUILD, our podcast.
Product Led Growth
Executives Will Never Buy Your Product, But Here's Who Will—According to Lucidchart’s COO

We’re diving deep into how the self-service model changes the buyer persona. Hint: Stop emailing COOs.

by Kristin Hillery
Product Led Growth
The Secret to Success in Product Led Growth—According to HubSpot's Kieran Flanagan

Improving processes, adding more documentation and holding a bunch of training sessions won’t scale a product-led engine—it’s org design that matters.

by Kristin Hillery
Marketing
Listen
Notion’s Roadmap for Building a Winning Brand [Podcast]

Learn why Camille Ricketts is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.

by Ariel Winton
Product
Listen
Superhuman's Strategy for Designing a Product That People Love [Podcast]

Listen to our latest episode of BUILD: Rahul Vohra talks game design, when to make your product harder, and more.

by Ariel Winton
Product
Airtable and the Low-Code/No-Code Future of Software

Airtable co-founder Howie Liu chatted with us about his vision for a product that he believes will ultimately democratize the ability to build software.

by Blake Bartlett
Product Led Growth
How Calendly Harnesses PLG and Virality for Growth

For a SaaS company striving to take things to the next level, there are few game plans more efficient and effective than combining a PLG go-to-market strategy with an inherently viral product.

by Oji Udezue