PLG MARKET MAP
Over 250 leading tech companies mapped against product led growth maturity.
PLG MATURITY GRADER
Answer 10 simple questions to learn how far along your organization is on the PLG maturity spectrum.
Savvy companies are turning their attention to in-product behaviors to measure key PLG metrics like activation and product qualified leads.
Chris takes us through the Three Ds of Growth and Learn/Collect/Apply segmentation.
It’s one of the most frequently asked questions we get at OpenView. So, here’s how to make the decision with confidence.
Get out your pen and paper and take notes as we look closely at the freemium strategies of Zoom, WebFlow and MailChimp.
Here are three simple ways to get feedback to learn and refine your roadmap, advance your product and instill confidence with your board and investors with data-driven decisions.
We’re diving deep into how the self-service model changes the buyer persona. Hint: Stop emailing COOs.
Improving processes, adding more documentation and holding a bunch of training sessions won’t scale a product-led engine—it’s org design that matters.
Learn why Camille Ricketts is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.
Listen to our latest episode of BUILD: Rahul Vohra talks game design, when to make your product harder, and more.
Airtable co-founder Howie Liu chatted with us about his vision for a product that he believes will ultimately democratize the ability to build software.
For a SaaS company striving to take things to the next level, there are few game plans more efficient and effective than combining a PLG go-to-market strategy with an inherently viral product.