PRODUCT LED
GROWTH

Fueling the fastest growing software companies.

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WHAT IS PRODUCT LED GROWTH?

Product Led Growth (PLG) is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion and expansion.
PLG MARKET MAP

Over 250 leading tech companies mapped against product led growth maturity.

PLG INDEX

See how publicly traded product led growth companies are outperforming their peers.

PLG MATURITY GRADER

Learn how far along your organization is on the product led growth maturity spectrum in 10 simple questions.

What’s New in PLG?
Product
An Inside Look at How SurveyMonkey Overhauled Pricing After 10 Years

How did the team at SurveyMonkey know it was time to revamp their pricing strategy? We’re exploring which signals tipped them off and how they made it a success.

by Kyle Poyar
Product Led Growth
What is Product Led Growth? How to Build a Software Company in the End User Era

Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

by Blake Bartlett
Product
Listen
How MongoDB Scaled Their Open Source Product with a Bottom-Up and Top-Down Sales Motion
So you've changed your MQL to a PQL. That's all you need to do for product-led success, right? Not quite....
by Meg Johnson
Benchmarks
Does Your SaaS Product Measure Up?

The 2020 SaaS Product Benchmarks Report is finally here.

by Sam Richard
Product Led Growth
An Inside Look at How Datadog Reached $500M in ARR (and Counting)

Datadog’s VP of Marketing Alex Rosemblat told us all the details.

by Kristin Hillery
LEARN FROM THE EXPERTS
A collection of our most popular PLG podcasts
Product Led Growth
Executives Will Never Buy Your Product, But Here's Who Will—According to Lucidchart’s COO

We’re diving deep into how the self-service model changes the buyer persona. Hint: Stop emailing COOs.

by Kristin Hillery
Product Led Growth
The Secret to Success in Product Led Growth—According to HubSpot's Kieran Flanagan

Improving processes, adding more documentation and holding a bunch of training sessions won’t scale a product-led engine—it’s org design that matters.

by Kristin Hillery
Marketing
Listen
Notion’s Roadmap for Building a Winning Brand [Podcast]

Learn why Camille Ricketts is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.

by Ariel Winton
Product
Listen
Superhuman's Strategy for Designing a Product That People Love [Podcast]

Listen to our latest episode of BUILD: Rahul Vohra talks game design, when to make your product harder, and more.

by Ariel Winton
Product
Listen
Shopify's Take on the Strategic Power of Platforms to Drive Growth and Innovation [Podcast]

Learn how Brandon Chu, VP Product & GM of Platform at Shopify, thinks about the strategic benefits of building a platform, what Shopify’s underlying product philosophy is, how they think about competing with applications built on their platform and more.

by Ariel Winton
Marketing
Listen
SurveyMonkey's CMO on Marketing's Role as the World Shifts Towards Product Led Growth [Podcast]

This week’s BUILD episode features Leela Srinivasan, SurveyMonkey’s CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.

by Ariel Winton