PLG MARKET MAP
Over 250 leading tech companies mapped against product led growth maturity.
See how publicly traded product led growth companies are outperforming their peers.
PLG MATURITY GRADER
Learn how far along your organization is on the product led growth maturity spectrum in 10 simple questions.
How did the team at SurveyMonkey know it was time to revamp their pricing strategy? We’re exploring which signals tipped them off and how they made it a success.
Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.
We’re diving deep into how the self-service model changes the buyer persona. Hint: Stop emailing COOs.
Improving processes, adding more documentation and holding a bunch of training sessions won’t scale a product-led engine—it’s org design that matters.
Learn why Camille Ricketts is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.
Listen to our latest episode of BUILD: Rahul Vohra talks game design, when to make your product harder, and more.
Learn how Brandon Chu, VP Product & GM of Platform at Shopify, thinks about the strategic benefits of building a platform, what Shopify’s underlying product philosophy is, how they think about competing with applications built on their platform and more.
This week’s BUILD episode features Leela Srinivasan, SurveyMonkey’s CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.