PRODUCT LED
GROWTH

Fueling the fastest growing software companies.

Learn more

WHAT IS PRODUCT LED GROWTH?

Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion.
PLG Market Map

Over 250 leading tech companies mapped against PLG maturity.

PLG INDEX

See how publicly traded PLG companies are outperforming their peers.

PLG MATURITY GRADER

Learn how far along your organization is on the PLG maturity spectrum in 10 simple questions.

What’s New in PLG?
Product
Accelerating Growth With The Extended Product Led Growth Strategy

Product led growth is the latest GTM strategy, but it doesn’t come without its limitations. Learn how you can use extended product led growth as a successful go-to-market strategy.

by Aggelos Mouzakitis
Product
Listen
OpenView's 2019 Expansion SaaS Benchmarks [Podcast]

Our 2019 Expansion SaaS Benchmarks are live! Listen to OV’s Sean Fanning and Kyle Poyar share the top findings with NetSuite’s Tom Kelly.

by Kyle Poyar, Sean Fanning
Finance & Operations
2019 SaaS Benchmarks: Actionable Advice to Accelerate Your Growth

OV’s Kyle Poyar breaks down the 2019 Expansion SaaS Benchmarks report and how to take action on the results.

by Kyle Poyar
Finance & Operations
2019 Expansion SaaS Benchmarks Report

Our 2019 Expansion SaaS Benchmarks Report is live! Over 500 software companies participated, from pre-revenue to $150M+ ARR publicly traded SaaS companies. See all of our insights here.

by Sean Fanning
Product
The Network Effect: The Importance of the Viral Coefficient for SaaS Companies

Everyone wants to “go viral,” but it’s not a growth strategy you can rely on. There are, however, more predictable and controllable ways to harness viral and network effects. Learn more.

by Ashley Smith
LEARN FROM THE EXPERTS
A collection of our most listened to PLG podcasts.
Product
Listen
Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era [Podcast]
You've seen the growing trend of Growth teams and Growth leaders, but what does that actually mean? Elena Verna, the...
by Blake Bartlett
Product
Listen
How SendGrid Prioritizes Core Product Improvements [Podcast]
Scott Williamson, VP of Product at SendGrid (recently acquired by Twilio), is no stranger to utilizing a product to drive...
by Blake Bartlett
Marketing
Listen
Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]
Kelly Watkins has consistently been at the heart of marketing within PLG companies - first at GitHub as the Director...
by Blake Bartlett
Marketing
Listen
Shopify's CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has...
by Blake Bartlett