PRODUCT LED
GROWTH

Fueling the fastest growing software companies.

Learn more

WHAT IS PRODUCT LED GROWTH?

Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion.
PLG MARKET MAP

Over 250 leading tech companies mapped against PLG maturity.

PLG INDEX

See how publicly traded PLG companies are outperforming their peers.

PLG MATURITY GRADER

Learn how far along your organization is on the PLG maturity spectrum in 10 simple questions.

What’s New in PLG?
Product
Everything You Need to Know About Freemium Pricing
Editor's Note: This article was first published on August 9, 2018. Special thanks to Ned O'Leary and Laura Rosca who helped...
by Kyle Poyar
Marketing
Listen
SurveyMonkey's CMO on Marketing's Role as the World Shifts Towards Product Led Growth [Podcast]

This week’s BUILD episode features Leela Srinivasan, SurveyMonkey’s CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.

by Ariel Winton
Product
Listen
Becoming Product-Led With Customers in Old School Industries [Podcast]

On this episode of BUILD, Ariel chats with HubSpot’s SVP of Product, Christopher O’Donnell, about how PLG can be adopted in “old-school industries” and the key changes an organization needs to make in order to do so effectively.

by Ariel Winton
Product
The Ultimate Product Led Growth Resources Guide
Editor's Note: This article was first published on November 1, 2018.  Back in the the 1980s, software was sold on...
by Kyle Poyar
Product Led Growth
HubSpot's 5 Strategies for Transitioning to a Product-Led Organization

Shifting from a traditional inbound enterprise to a product led growth strategy is no easy task. Find out what HubSpot’s David Barron learned during their journey.

by David Barron
LEARN FROM THE EXPERTS
A collection of our most listened to PLG podcasts.
Product
Listen
Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era [Podcast]
You've seen the growing trend of Growth teams and Growth leaders, but what does that actually mean? Elena Verna, the...
by Blake Bartlett
Product
Listen
How SendGrid Prioritizes Core Product Improvements [Podcast]
Scott Williamson, VP of Product at SendGrid (recently acquired by Twilio), is no stranger to utilizing a product to drive...
by Blake Bartlett
Marketing
Listen
Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]
Kelly Watkins has consistently been at the heart of marketing within PLG companies - first at GitHub as the Director...
by Blake Bartlett
Marketing
Listen
Shopify's CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has...
by Blake Bartlett