PRODUCT LED
GROWTH

Fueling the fastest growing software companies.

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WHAT IS PRODUCT LED GROWTH?

Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion.
PLG Market Map

Over 250 leading tech companies mapped against PLG maturity.

PLG INDEX

See how publicly traded PLG companies are outperforming their peers.

PLG MATURITY GRADER

Learn how far along your organization is on the PLG maturity spectrum in 10 simple questions.

What’s New in PLG?
Sales
Capitalize on Product Led Growth by Building a Growth Engine
You’ve built a product that end users love and achieved product led growth  – what’s next? With engineering, support and success...
by Haley Katsman
Product
Postman on Designing for the End User and Product-led Success

Founder & CEO of Postman, Abhinav Asthana, explains how the team designed a product for the end user using a PLG strategy. Read here.

by Abhinav Asthana
HR & Leadership
A Product Manager Is No Longer a “Luxury Hire”

When you think about the business model used by dot-com-era startup companies, a PM was considered a “nice to have” rather than a necessity. Find out why PMs are now no longer a “luxury hire.”

by Greg Bayer
HR & Leadership
The Top PLG People Leaders You Should Know (And Their Predictions for 2020)

Some of the top People and Talent leaders at product led growth companies share their insights on their predictions as we enter 2020.

by Ellie D'Amelio
Product Led Growth
A Recap of OpenView's 2019 Product Led Growth Summit

Couldn’t make it to our fourth annual Product Led Growth Summit? Don’t worry, OV’s Jeff Curran broke down the key takeaways here.

by Jeff Curran
LEARN FROM THE EXPERTS
A collection of our most listened to PLG podcasts.
Product
Listen
Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era [Podcast]
You've seen the growing trend of Growth teams and Growth leaders, but what does that actually mean? Elena Verna, the...
by Blake Bartlett
Product
Listen
How SendGrid Prioritizes Core Product Improvements [Podcast]
Scott Williamson, VP of Product at SendGrid (recently acquired by Twilio), is no stranger to utilizing a product to drive...
by Blake Bartlett
Marketing
Listen
Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]
Kelly Watkins has consistently been at the heart of marketing within PLG companies - first at GitHub as the Director...
by Blake Bartlett
Marketing
Listen
Shopify's CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has...
by Blake Bartlett