PRODUCT LED
GROWTH

Fueling the fastest growing software companies.

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WHAT IS PRODUCT LED GROWTH?

Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion.
PLG Market Map

Over 250 leading tech companies mapped against PLG maturity.

PLG INDEX

See how publicly traded PLG companies are outperforming their peers.

PLG MATURITY GRADER

Learn how far along your organization is on the PLG maturity spectrum in 10 simple questions.

What’s New in PLG?
Product Led Growth
From Bootstrapped to Category Leader: Lessons from Zapier's Founders

Zapier has come a long way since its founding in 2011. Learn how some of their earliest decisions as founders still hold up, even after years of growth and evolution.

by Wade Foster
Marketing
The PLG Pivot: Complementing Traditional Go-to-Market Tactics With Product-led Elements

Product-led and sales-driven growth strategies are not mutually exclusive. Find out how you can use both to drive growth from multiple directions.

by Laura Borghesi
Customer Success
The Definitive Guide to User Onboarding: Part One
Editor's Note: This article is Part 1 of a 4-part series that was first published on the Product Led Institute...
by Wes Bush
Product
Listen
JumpCloud’s Core Values with Rajat Bhargava [Podcast]

JumpCloud is an OV portfolio company focused on building the next generation of directory services. Raj Bhargava sheds light on their values and what he looks for in building a new business.

by Mackey Craven
Product Led Growth
How Atlassian Helps Startups Clone Their Product Led Growth Strategy

Midori has had much success building off of Atlassian’s Marketplace. Learn how they took Atlassian’s product led growth model and built a powerful ecosystem.

by Levente Szabo
LEARN FROM THE EXPERTS
A collection of our most listened to PLG podcasts.
Product
Listen
Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era [Podcast]
You've seen the growing trend of Growth teams and Growth leaders, but what does that actually mean? Elena Verna, the...
by Blake Bartlett
Product
Listen
How SendGrid Prioritizes Core Product Improvements [Podcast]
Scott Williamson, VP of Product at SendGrid (recently acquired by Twilio), is no stranger to utilizing a product to drive...
by Blake Bartlett
Marketing
Listen
Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]
Kelly Watkins has consistently been at the heart of marketing within PLG companies - first at GitHub as the Director...
by Blake Bartlett
Marketing
Listen
Shopify's CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has...
by Blake Bartlett