PRODUCT LED
GROWTH

Fueling the fastest growing software companies.

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WHAT IS PRODUCT LED GROWTH?

Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion.
PLG Market Map

Over 250 leading tech companies mapped against PLG maturity.

PLG INDEX

See how publicly traded PLG companies are outperforming their peers.

PLG MATURITY ASSESSMENT

Understand where your organization falls against PLG maturity benchmarks.

What’s New in PLG?
Sales
4 Steps to Becoming a Product-Led Sales Organization
A dramatic shift is underway. Product-led go-to-market practices across the SaaS spectrum, and the need to deliver stellar customer experiences,...
by Despina Exadaktylou
Marketing
The Limitations of Data Analytics: A Conversation with a Data-driven CMO

It’s an assumption that, in today’s world, everything can be measured in marketing. Shopify’s CMO, Jeff Weiser, explains that data analytics can only take you so far. Read here.

by Jeff Weiser
Product
How Top B2C Brands Embrace Product Led Growth

We can learn a lot about product led growth through top B2C brands. Find out what you can learn from companies like Venmo, Allbirds, Bumble, Spotify and more!

by Casey Renner
Product
Summer Slump Series: Resources to Thrive in Product

We’re continuing our Summer Slup Series with our curated list of top product led growth content to get you through the slow day in the office.

by Bayley Dietz
Product
5 Steps to Building a Strong Developer Community

A developer community serves a crucial role not only in helping newcomers to learn the ropes, but also in getting them excited about your product and—more to the point—excited about being part of the team behind your product. Learn how to build a strong developer community here.

by Ashley Smith
LEARN FROM THE EXPERTS
A collection of our most listened to PLG podcasts.
Product
Listen
Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era [Podcast]
You've seen the growing trend of Growth teams and Growth leaders, but what does that actually mean? Elena Verna, the...
by Blake Bartlett
Product
Listen
How SendGrid Prioritizes Core Product Improvements [Podcast]
Scott Williamson, VP of Product at SendGrid (recently acquired by Twilio), is no stranger to utilizing a product to drive...
by Blake Bartlett
Marketing
Listen
Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]
Kelly Watkins has consistently been at the heart of marketing within PLG companies - first at GitHub as the Director...
by Blake Bartlett
Marketing
Listen
Shopify's CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has...
by Blake Bartlett