How Storytelling Can Power Your Success in Sales, Marketing & Beyond
Editor’s Note: The following article is based on a recent episode of OpenView’s BUILD podcast. You can listen to the full episode…
What I’ve Learned from 100 Podcasts
I launched the #FlipMyFunnel podcast at the beginning of this year because I was looking for a fresh way to…
10 Software Experts Weigh in on Managing Through Change
If you tuned into the first season of OpenView’s BUILD podcast (hosted by yours truly), you know we focused on…
Why Great Pitches Come From Customers: 5 Questions for Pinpointing Why They Really Buy
Editor’s Note: This article first appeared on Medium here. A few months ago, the CEO of a growth-stage software company…
10 Obsessions of a Modern B2B Marketing Leader (and How to Hire One)
There’s no question that B2B marketing has become increasingly complex and sophisticated. To keep up, today’s top marketers have also…
ZipRecruiter’s CEO on Building a $150+ Million Business from the Ground Up
I recently sat down with Ian Siegel, Co-founder and CEO of ZipRecruiter, a data-driven hiring marketplace for employers and job…
An Essential Guide to Building Out Your Marketing Tech Stack
When Scott Brinker started compiling his Marketing Technology Landscape graphic in 2011, it featured a modest collection of approximately 120…
Landing the Ideal Candidate: A Guide for Hiring Managers
You know that saying, “People leave managers, not companies”? Well, the same is true for why people accept (or don’t…
How to Create the Perfect Pitch Deck
Editor’s Note: This is the second part of a two-part interview featuring Christoph Janz. In the first installment, Janz outlined…
How to Choose the Right Tools for Your Sales Stack in 8 Simple Steps
In the quest for the perfect sales stack, one is reminded of Icarus, who overestimated the power of his waxen…