Key Lead Generation and Sales Metrics Your Business Should be Tracking
A list of lead generation and sales metrics for your teams to track each quarter, and see if your conversions improve over the course of the year.
Building Blocks of an Effective Sales Compensation Plan
Compensation plans are a powerful tool for motivating sales organizations, but only when executed correctly. Discover how to put the common sales compensation building blocks together to form a plan that’s right for you.
My Self-Proclaimed Top 5 Recruiting Blog Posts of 2013
As this was my first full year at OpenView, I wanted to reflect on my top five recruiting blog posts for you to enjoy.
Marketers: I Challenge You to Plan Every Working Hour of Next Week Before the Weekend (We Do!)
One of the most challenging but important things your team can do is set a clear daily and weekly rhythm for marketing planning and establishing priorities.
5 Customer Segmentation Strategies for Dominating Your Market
What separates the companies that make it past the early growth stage and those who don’t? A big factor is the ability to target the right customer segments and dominate them. OpenView founder Scott Maxwell shares five market segmentation strategies proven to work.
Market Segmentation: How to Laser Focus on Your Target Segment
Your SaaS business is on a roll. You’ve acquired a number of early users, your churn is relatively low, and you’ve identified a host of new market opportunities that could lead to high growth. Time to step on the gas, right? Sure, if you know your target market segments. If you don’t, you may want to hit the brakes.
Show Me the Money: Designing Sales Compensation Plans that Won’t Fail
Register for a free webinar with sales strategist Michael Hanna and learn how you can motivate your sales team by designing no-fail compensation plans.
SaaS Metrics in Context: What Growing Software Companies Can Learn from Their Peers
The key findings in OpenView’s latest report reveal actionable SaaS metrics put into context for expansion-stage software companies.
The Art of Building and Nurturing an Online Community
If you want to build an online community, you’re going to need to do more than share a few tweets or create a blog. Mackenzie Fogelson explains why engaged communities are creations of both on and offline efforts.
Busting Through Bottlenecks and Fueling SaaS Growth
Do you know where the bottleneck of your sales strategy is? SaaS growth strategist Joel York discusses ways to break through it by honing in on the most effective sales and marketing strategies for you and your customers.