Zmags Raises $6 Million to Fuel Innovation in Tablet-Based Commerce
Zmags, provider of commerce-enabled digital catalogs and publications, today announced that it has completed a $6 million investment led by…
Finding Your Best Customer: A Guide to Best Current B2B Customer Segmentation
Of the many challenges that B2B technology companies face, replicating prior success in a scalable, predictable manner can be especially troublesome. That’s because many companies generate a disproportionate amount of their sales from just a few customers. Through customer segmentation, however, companies can identify prospects similar to their best customers, paving the way for growth.
5 Common Gaps in Sales Onboarding: Trish Bertuzzi on a Better Way to Ramp Up New Hires
You might be investing time, money, and resources into recruiting top sales talent, but if you don’t have an effective sales onboarding program in place you’re throwing away your investment.
The Truth Hurts: Why the Customer is NOT Always Right
It may be contrary to everything you’ve heard or been told, but it’s true: the customer is not always right. Just because a customer wants, needs, or expects something doesn’t mean you should deliver it. Doing so might ultimately take your business in a direction it shouldn’t be going.
What Does Your SaaS Agreement Risk Model Look Like?
Every expansion-stage company should give thought to its SaaS agreement risk model and understand what it looks like. Here are three different models to get a sense of how they work.
A Question for CEOs: Would You Hire Yourself?
In order to successfully move their companies forward from the startup to expansion-stage founding CEOs need to objectively assess their own skill sets, strengths, and weaknesses.
Top Tech Recruiting Trends & Strategies: Q&A with Keith Cline
Tech recruiting expert Keith Cline discusses the latest tech recruiting trends and lays out several keys to recruiting top tech talent.
In-House Regular or Freelance Hired Gun? When, Why, and How B2B Businesses Should Outsource Marketing Initiatives
Marketing expert April Dunford walks you through deciding between an in-house hire or a hired gun to take on your B2B marketing initiatives.
NO MEANS NO! How to Take a Hint When You’ve Been Disqualified from the Hiring Process
If you do not make it through a hiring process I strongly suggest you keep your head high and you take the loss graciously.
Job Descriptions: An Underestimated Tool
In recruiting, job descriptions are highly underestimated. Hiring managers, recruiters, and candidates alike should know that the job description is…