Enterprise Customer Market Segmentation: A Guide for Limited Customer Data
Going after enterprise customers is often a tempting strategy for startup and expansion stage companies because the contract sizes offer…
Don’t Call It a Comeback: The Benefits of Taking Back Boomerang Employees
At some point, you’re going to lose top talent. But that doesn’t mean they’ll never come back. In fact, boomerang employees can be a recruiter’s dream.
Keys to Recruiting Top Startup Talent
Keith Cline, founder of Dissero and Venture Fizz, gives his advice on how startups can land top talent, and what candidate characteristics matter most.
Multiple Persona Disorder: You, Your User, and Your Buyer
The fact is you, your user, and your buyer are three completely different people, and of the three, your opinion is by far the least important.
Decision-Making Under Uncertainty: Key to Successful Startup Leadership
Decision-making under uncertainty is difficult. No sincere leader or successful business person will tell you otherwise, but most successful leaders…
OpenView Names the 10 Most Influential Technology Venture Capital Firms Online
OpenView Venture Partners, an expansion-stage venture capital firm focused on providing technology companies with deep operational support, released a new…
Brand Influence: Is Your Company Maximizing the Return on Its Efforts?
Over the last 4 weeks, I have written a series of posts on how to measure an individual’s online influence…
10 Motivational Secrets to Drive and Inspire Any Employee
Understanding your employees’ personality types is one of several motivational secrets that can help you to keep their drive alive.
Conan O’Brien on Leadership
Is leadership something you can teach, or do you have to be born with the right qualities? Conan O’Brien offers his thoughts on what makes a true leader.
Reality Check: User Acquisition Doesn’t Just Magically Happen
Contrary to what many are saying about Instagram, successful user acquisition takes more than simply developing the right product