SaaS Marketing: Win by Emphasizing the “Service”
In my last post, I dissected the fundamental issues with SaaS marketing techniques in that most strategists still think of…
More on Lonely CEOs: How to Get Better
CEOs deserve to be happy, motivated and focused on building great organizations, but too often they are the loneliest person in the organization. Here are a few strategies for alleviating the loneliness at the top.
Labcast: New Trends in Business Models
In this week’s Labcast, expert startup consultant Paul Higgins joins us to discuss the interesting ways in which business models are evolving, and how to determine the right model for your startup or expansion-stage company.
Why Management Teams Should Consider Adopting Contract Renewal Rate as a KPI
Some startup and early expansion-stage company management teams prioritize new customer acquisition while discounting the value of customer retention statistics like contract renewal rate, but they do so to their detriment. Here’s why.
Watch ExactTarget Ring the IPO Bell…This Could be You!
ExactTarget, an OpenView portfolio company, went public on Thursday. Watch them ring the bell at the NYSE and imagine yourself in their shoes … it could happen!
More Money For Big Data And The Cloud: OpenView Raises New $200M Fund
There has been a bit of a landrush of late on enterprise companies focused on big data and how best…
Boston’s OpenView Nabs $200 Million for Oversubscribed Third Fund
March is shaping up to be pretty sunny in Boston, both on the weather and the venture fundraising fronts. Boston-based…
Catching Up with Amanda Maksymiw of OpenView Venture Partners
In 2009, the Boston-based venture capital firm OpenView Venture Partners was not satisfied with its branding. Rather than hiring a marketing firm, OpenView…
Who’s Attending your Forecast Review Meeting?
As sales teams at early stage companies grow, they have a tendency to carry with them some of the older habits that made sense when they were smaller and less focused. One of these habits is inviting people to a forecast review meeting who probably shouldn’t be there.
5 Tips to Help Make Sales Force Automation Work for You
OpenView’s Ori Yankelev describes five fundamental steps you should take to get the most out of your sales force automation tools.