PLG and Sales in 2023: How to Combine Them for Efficient Revenue Growth
Slack, circa 2016: “I think we can get away without having a sales team in any kind of traditional way…
Your Guide to Growth Marketing & PLG
Webflow, the web design and hosting platform, has quickly become one of today’s most iconic PLG brands. The company joined…
Scaling Product Management From Series B to IPO: Establishing a Customer-First Org
Editor’s note: This is the third part in a series on scaling product management from Series B to IPO. Read…
Typeform’s viral growth – and its disruption?
Typeform, the maker of people-friendly forms and surveys, perhaps needs no introduction. Founded in 2012, Typeform was an early pioneer…
The Journey To 2x+ Growth: 5 Steps To a Successful Pricing Overhaul
Product-led sales isn’t easy, but it’s worth it. I run revenue at Disco, a data platform that enables direct-to-consumer brand…
How PLG Beats Microsoft: JumpCloud’s Growth Story From 0 To $2.6B
Microsoft—which generates more than $200 billion in annual revenue—looms large over SaaS startups. The behemoth has near-monopoly power in enterprise…
Introducing the Scaling Product Management From Series B to IPO Series
It’s not easy to scale product management (PM) teams effectively. When a company scales from Series B to IPO, product…
Launching a Free Product to a Skeptical Customer Base: The PLG Journey at TrustCloud
Picture this. You’re a startup founder doing business with an enterprise. They ask: “Do you have SOC 2?” “Sock-what?” Insert…
Your Guide To Automated In-Product Prompts
In this macro environment, many companies are looking for ways to increase revenue while keeping costs low. Especially for those…
How To Attract An Audience For Your Product
What if I told you that my next guest reached $100k in ARR without a website or an app—just 100%…