ExactTarget: Reached 5,000 Customers including Pier 1, Icelandair

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by || 06/19/2006

INDIANAPOLIS, IN – Two companies representing leaders in the retail and airline industries have selected ExactTarget’s on-demand email software to help strengthen customer relationships and build lifetime value. Pier 1 Imports and Icelandair are among hundreds of new customers ExactTarget has added this year, bringing to 5,000 the number of organizations under annual contract using the ExactTarget software.

“We are very pleased to reach our 5,000th customer in just five years,” said Chris Baggott, chief marketing officer of ExactTarget. “With our software as a service model (SaaS), we deliver a data driven software application to organizations faster and less expensively than installed solutions. We address the ‘long tail’ of the enterprise, which allows users who might not otherwise have access to an enterprise-class solution to utilize the same quality application employed by Fortune 500 companies.”

Customers recently added include:

  • Pier 1 Imports, Inc., North America’s largest specialty retailer of imported decorative home furnishings and gifts. Pier 1 operates Pier 1 Imports® stores in 49 states, Puerto Rico, Canada, and Mexico; Pier 1 Kids® stores; and http://www.pier1.com/
  • Icelandair, the largest Icelandic airline, with offices based in Reykjavík. It operates services to 22 cities in 12 countries. Its flying base is Keflavík International Airport.

“The goal of all organizations is to build a closer relationship with their constituents. ExactTarget has been successful because our on-demand data-driven email software enables this by facilitating interactions that are relevant, individualized and automated,” said Baggott.

About ExactTarget

ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 5,000 organizations worldwide, including Anthem Blue Cross and Blue Shield, The Home Depot, Scotts, Delta Faucet, CareerBuilder.com and Encyclopedia Britannica, rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader. ASPnews, the world’s premier source of news and analysis for and about the Application Service Provider (ASP) and Web services industry, ranks ExactTarget as one of world’s 25 leading service providers for the ASP, Software-as-a-Service (SaaS), Web Services, Service-Oriented Architecture (SOA) and Utility Computing industries. ExactTarget ranked highest in business suitability by JupiterResearch in 2004 and 2005 based on the solution’s usability, strong feature set and dynamic content tool. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to http://www.exacttarget.com/.