In these unprecedented times, know that we’re all in this together. Business still goes on, and we’re committed to backing the next generation of software companies that improve people’s working lives.
B2B brand and product positioning will only continue to become more important with the rise of the End User Era.
Check out our bonus podcast episode with Helen Min, former Head of Marketing at Plaid, as she explains how marketing works in a product led growth company.
Intent data is generating lots of buzz. But there are frequently overlooked enterprise-wide opportunities to use this powerful data. Fully operationalizing intent data requires strategic vision, explicit goals and deliberate execution.