Marketing
The PLG Pivot: Complementing Traditional Go-to-Market Tactics With Product-led Elements

Product-led and sales-driven growth strategies are not mutually exclusive. Find out how you can use both to drive growth from multiple directions.

by Laura Borghesi
Marketing
Hiring the Right CMO for your Company

What are the top skills you should look for when hiring a CMO? We outline the skills to find the perfect fit here.

by Justin Gray
Marketing
8 Useful Copywriting Tips Every Startup Needs to Know

Copywriting is considered an essential skill for any founder. Learn how to successfully write copy that’ll attract and convert your customers.

by Kevin Payne
Marketing
Is Product Marketing Really Still a Mystery?

Product Marketing is a bit of a confusing role, but it’s also one of the most critical as your business scales. Learn why it’s so important and how to make it less confusing in your org.

by Shirin Shahin
Marketing
7 Tips for Weaving Intent Data Throughout the Full Customer Lifecycle and Enterprise

Intent data is generating lots of buzz. But there are frequently overlooked enterprise-wide opportunities to use this powerful data. Fully operationalizing intent data requires strategic vision, explicit goals and deliberate execution.

by Ed Marsh
Marketing
Brand as a Differentiator: How to Build a Software Brand from Scratch

Building and distributing new software products has never been easier, which means it’s hard for your brand to stand out. Learn how to build your brand from scratch to get a leg up on the competition.

by Veronica Gage
Marketing
Don’t Just Follow the Buyer’s Journey, Enable the Buyer.
We are often rushing to build out a buyer’s journey, identify the personas and then map content along the journey....
by Ali Din
Marketing
How SaaS Companies Can Implement Multi-Channel Strategies

Most SaaS leaders know that sticking to one channel hinders your outreach to potential customers. Learn how to successfully implement a multi-channel marketing approach.

by Rodney Laws
Marketing
Using ABM to Maximize Sales with Current Customers

Oftentimes we’re so caught up with acquiring new customers that we completely forget about strengthening relationships with current customers. ABM can help.

by Wolfram Van Wezel