Marketing
To Create a New Category, Name the New Game

Brilliant category narratives evangelize a new discipline for winning – while positioning the old one as obsolete. Andy Raskin explains.

by Andy Raskin
Marketing
How Marketing and Product Teams Can Improve Collaboration

Trying to combine marketing and product teams comes with several challenges. Here are some strategies to align your product and marketing departments.

by Jessica Thiefels
Marketing
OV's Tales from the Table Series: PR & Communications

OV’s Casey Renner sat down with PR & Communications leaders from companies all over the Bay area. Over a great meal, they got to talking about their experiences and stories as it relates to the industry. Read some of their best advice here.

by Casey Renner
Marketing
The PLG Pivot: Complementing Traditional Go-to-Market Tactics With Product-led Elements

Product-led and sales-driven growth strategies are not mutually exclusive. Find out how you can use both to drive growth from multiple directions.

by Laura Borghesi
Marketing
Hiring the Right CMO for your Company

What are the top skills you should look for when hiring a CMO? We outline the skills to find the perfect fit here.

by Justin Gray
Marketing
8 Useful Copywriting Tips Every Startup Needs to Know

Copywriting is considered an essential skill for any founder. Learn how to successfully write copy that’ll attract and convert your customers.

by Kevin Payne
Marketing
Is Product Marketing Really Still a Mystery?

Product Marketing is a bit of a confusing role, but it’s also one of the most critical as your business scales. Learn why it’s so important and how to make it less confusing in your org.

by Shirin Shahin
Marketing
7 Tips for Weaving Intent Data Throughout the Full Customer Lifecycle and Enterprise

Intent data is generating lots of buzz. But there are frequently overlooked enterprise-wide opportunities to use this powerful data. Fully operationalizing intent data requires strategic vision, explicit goals and deliberate execution.

by Ed Marsh
Marketing
Brand as a Differentiator: How to Build a Software Brand from Scratch

Building and distributing new software products has never been easier, which means it’s hard for your brand to stand out. Learn how to build your brand from scratch to get a leg up on the competition.

by Veronica Gage