Marketing

Communications & Branding
The Five Pillars for Building an Effective Community
I get a lot of questions about building a community—specifically, how I did it at OpenView. For context, I joined...
by Casey Renner
Marketing
Product Marketing the PLG Way: A Collection of Best Practices
If a product launches, but no one’s around to hear it, did it really make a sound?  While product marketing...
by Shannon Curran
Marketing
Your Guide to Product-Led Marketing
Attention marketers: product-led growth (PLG) isn’t taking your job. Unless you can’t adapt to product-led marketing, that is. Before you can create...
by Kyle Poyar
Benchmarks
Pricing Transformations in 2022
Welcome to the third edition of the Pricing Transformations series. This year we look back at 2021 and forward to...
by Kyle Poyar, Steven Forth
Finance & Operations
Measures of Success: SaaS Metrics & Benchmarks Resource Guide

An overview of the most critical SaaS metrics, along with tips and insights on how to measure and act on them to boost your revenue and fuel your growth.

by Tien-Anh Nguyen
Marketing
Tips for Building Developer Platforms that Work—for Users and for Your Business
A developer platform can be a powerful tool not only for building and growing a new business, but also for...
by Meg Johnson
Marketing
How Privy's Integrated App Store Strategy Skyrocketed Their Growth
Before the team behind Privy discovered the power of an integrated app store distribution strategy, they were relying 100% on...
by Meg Johnson
Marketing
What They Really Think About You: How to Structure and Conduct Customer Interviews

The best way to gain buyer insights is by conducting customer interviews. That’s certainly easier said than done. In this post, we’ll show you how to design a comprehensive customer interview guide that will help you conduct interviews as smoothly — and productively — as possible.

by Tien-Anh Nguyen
Marketing
A SaaS Content Marketing Strategy That Drives Inbound Revenue Starts With Keyword Selection

Many SaaS marketers do keyword research to pull high-volume search terms. The problem: this list might not help you drive revenue.

by Mitch Briggs