Marketing

Tools & Technology
Does a Future Still Exist For Content Marketers?
Will AI-generated content put content marketers out of a job? Maybe, but not in the way many are talking about...
by Andrew Camel, Kyle Poyar
Marketing
Marketing Leaders: 3 Ways To Stay Competitive In A Changing Market
Changes in the macroeconomic environment over the past several months has impacted every corner of the business—with departments thinning out...
by Mikaela Gluck
Communications & Branding
Turning Traffic Into Users: Why Branding Is Important For Product-led Growth
Product-led growth is supposed to enable the product to sell itself, so there’s really less of a need for sales...
by Kyle Poyar
Marketing
Should You Buy A Media Company?
Earlier this year Pendo acquired Mind the Product, the world’s largest destination and community for product folks. Odd, right? What...
by Kyle Poyar, Sanjiv Kalevar
Marketing
Efficient Growth Marketing Just Got Cool Again
From 2018 to 2021, I led marketing for Firetrace International, a profitable company. As a member of the leadership team,...
by MJ Peters
Marketing
The Five Pillars for Building an Effective Community
I get a lot of questions about building a community—specifically, how I did it at OpenView. For context, I joined...
by Casey Renner
Marketing
Product Marketing the PLG Way: A Collection of Best Practices
If a product launches, but no one’s around to hear it, did it really make a sound?  While product marketing...
by Shannon Curran
Marketing
Your Guide to Product-Led Marketing
Attention marketers: product-led growth (PLG) isn’t taking your job. Unless you can’t adapt to product-led marketing, that is. Before you can create...
by Kyle Poyar
Finance & Operations
Measures of Success: SaaS Metrics & Benchmarks Resource Guide

An overview of the most critical SaaS metrics, along with tips and insights on how to measure and act on them to boost your revenue and fuel your growth.

by Tien-Anh Nguyen