Shirin Shahin outlines the most crucial product marketing activities that need to be done in the customer acquisition stage for an early-stage startup.
Considering that marketing content is likely to be the first thing a prospective customer or employee will interact with upon discovering your brand, marketing is the forefront of your brand, and ultimately, your culture. Here are 4 actionable ways that marketing can contribute to company culture.
Trying to combine marketing and product teams comes with several challenges. Here are some strategies to align your product and marketing departments.
OV’s Casey Renner sat down with PR & Communications leaders from companies all over the Bay area. Over a great meal, they got to talking about their experiences and stories as it relates to the industry. Read some of their best advice here.
Product-led and sales-driven growth strategies are not mutually exclusive. Find out how you can use both to drive growth from multiple directions.
As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!