Marketing

Marketing
A SaaS Content Marketing Strategy That Drives Inbound Revenue Starts With Keyword Selection

Many SaaS marketers do keyword research to pull high-volume search terms. The problem: this list might not help you drive revenue.

by Mitch Briggs
Marketing
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Averages Lie, and 4 Other Marketing Lessons From PagerDuty's Julie Herendeen

According to CMO Julie Herendeen, all great marketing starts with an understanding of customers’ problems. We couldn’t agree more.

by Casey Renner
Marketing
Customer Segmentation: A Step-by-Step Guide for Growth

Effective customer segmentation is critical for any company attempting to scale. This guide will walk you through the process of clearly identifying and targeting your best prospects.

by Tien-Anh Nguyen
Product
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MongoDB's Playbook for Breaking Into and Dominating a Market

We talked with MongoDB’s former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.

by Jamie Wallace
Marketing
How to Write an Outreach Email That Someone Will Actually Read

With the average person receiving over 90 business emails every day, it’s no surprise that the majority of cold emails get ignored.

by Anastasia Belyh
Marketing
Building an Acquisition-Centered Content Strategy for Your Product

People often look at content marketing as just a way to bring eyeballs to a webpage—and that it stops short of actually converting visitors into buyers. But HubSpot’s Alex Birkett is here to tell us this isn’t at all the case.

by Alex Birkett