Marketing
How to Write an Outreach Email That Someone Will Actually Read

With the average person receiving over 90 business emails every day, it’s no surprise that the majority of cold emails get ignored.

by Anastasia Belyh
Marketing
Building an Acquisition-Centered Content Strategy for Your Product

People often look at content marketing as just a way to bring eyeballs to a webpage—and that it stops short of actually converting visitors into buyers. But HubSpot’s Alex Birkett is here to tell us this isn’t at all the case.

by Alex Birkett
Marketing
The Do's and Don'ts of Marketing to Developers

Helen Min outlines what it takes to build a strong developer brand like Stripe.

by Helen Min
Marketing
The Inside Story of How Trello's Marketing Team Evolved After the Atlassian Acquisition

We heard it first-hand from Stella Garber, Trello’s Head of Marketing, who was the first marketing hire at Trello back in 2014.

by Kristin Hillery
Marketing
Leaders from HubSpot, Privy, Flywire and More on the Future of Marketing

Hear what they had to say about setting priorities, the rising importance of speed, and the very important thing we all seem to have lost.

by Casey Renner
COVID-19
10 Examples of Innovative Marketing Strategies for Startups

We’re at a pivotal time where businesses can truly effect positive change in the lives of their customers, especially as everyone navigates all of this uncertainty.

by Kevin Payne
Product Marketing
Kicking in GTM Programs: A Crucial Product Marketing Activity for Early-Stage Startups

As a new sales team starts going through training, we often hear them ask, “Where are our leads?!” And all heads typically turn toward the marketing team.

by Shirin Shahin
Benchmarks
Does Your SaaS Product Measure Up?

The 2020 SaaS Product Benchmarks Report is finally here.

by Sam Richard
COVID-19
How Marketing Leaders Are Preparing for the Post-COVID Consumer

The success of our businesses will largely be determined by our ability to let go of old assumptions and habits, many of which have served us well, and create the dynamic conditions that allow us to speak to our customers in ways that are personal and important to them. 

by Brandon Beatty