Many SaaS marketers do keyword research to pull high-volume search terms. The problem: this list might not help you drive revenue.
According to CMO Julie Herendeen, all great marketing starts with an understanding of customers’ problems. We couldn’t agree more.
Hint: It’s not the same as product management.
Effective customer segmentation is critical for any company attempting to scale. This guide will walk you through the process of clearly identifying and targeting your best prospects.
We talked with MongoDB’s former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.
With the average person receiving over 90 business emails every day, it’s no surprise that the majority of cold emails get ignored.
People often look at content marketing as just a way to bring eyeballs to a webpage—and that it stops short of actually converting visitors into buyers. But HubSpot’s Alex Birkett is here to tell us this isn’t at all the case.