Marketing

Finance & Operations
Measures of Success: SaaS Metrics & Benchmarks Resource Guide

An overview of the most critical SaaS metrics, along with tips and insights on how to measure and act on them to boost your revenue and fuel your growth.

by Tien-Anh Nguyen
Marketing
Tips for Building Developer Platforms that Work—for Users and for Your Business
A developer platform can be a powerful tool not only for building and growing a new business, but also for...
by Meg Johnson
Marketing
How Privy's Integrated App Store Strategy Skyrocketed Their Growth
Before the team behind Privy discovered the power of an integrated app store distribution strategy, they were relying 100% on...
by Meg Johnson
Marketing
What They Really Think About You: How to Structure and Conduct Customer Interviews

The best way to gain buyer insights is by conducting customer interviews. That’s certainly easier said than done. In this post, we’ll show you how to design a comprehensive customer interview guide that will help you conduct interviews as smoothly — and productively — as possible.

by Tien-Anh Nguyen
Trees
Marketing
A SaaS Content Marketing Strategy That Drives Inbound Revenue Starts With Keyword Selection

Many SaaS marketers do keyword research to pull high-volume search terms. The problem: this list might not help you drive revenue.

by Mitch Briggs
Marketing
Listen
Averages Lie, and 4 Other Marketing Lessons From PagerDuty's Julie Herendeen

According to CMO Julie Herendeen, all great marketing starts with an understanding of customers’ problems. We couldn’t agree more.

by Casey Renner
Product
The Role of Product Marketing—And Why Startups Need to Define It

Hint: It’s not the same as product management.

by Saeed Khan
Marketing
Marketing to Developers: Core Values and Tactical Tips from GitLab’s Former CMO

Ashley Smith, former CMO at GitLab, shares expert tips for selling and marketing to developers. Her number one piece of advice? Honesty and clarity go a long way.

by Kyle Lacy
Marketing
Customer Segmentation: A Step-by-Step Guide for Growth

Effective customer segmentation is critical for any company attempting to scale. This guide will walk you through the process of clearly identifying and targeting your best prospects.

by Tien-Anh Nguyen