Marketing
Will AI-generated content put content marketers out of a job? Maybe, but not in the way many are talking about...
Changes in the macroeconomic environment over the past several months has impacted every corner of the business—with departments thinning out...
Product-led growth is supposed to enable the product to sell itself, so there’s really less of a need for sales...
Earlier this year Pendo acquired Mind the Product, the world’s largest destination and community for product folks. Odd, right? What...
From 2018 to 2021, I led marketing for Firetrace International, a profitable company. As a member of the leadership team,...
I get a lot of questions about building a community—specifically, how I did it at OpenView. For context, I joined...
If a product launches, but no one’s around to hear it, did it really make a sound? While product marketing...
Attention marketers: product-led growth (PLG) isn’t taking your job. Unless you can’t adapt to product-led marketing, that is. Before you can create...
An overview of the most critical SaaS metrics, along with tips and insights on how to measure and act on them to boost your revenue and fuel your growth.
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