Marketing
Customer Acquisition: What Are the Most Crucial Product Marketing Activities?

Shirin Shahin outlines the most crucial product marketing activities that need to be done in the customer acquisition stage for an early-stage startup.

by Shirin Shahin
Marketing
7 B2B Marketing Trends for 2020

As the B2B buyer journey continues to evolve, there are a handful of things you need to be thinking about as we head into 2020. Find out what you need to know to make sure your marketing game is on point.

by Eric Siu
Marketing
4 Ways Marketing Can Contribute to Company Culture

Considering that marketing content is likely to be the first thing a prospective customer or employee will interact with upon discovering your brand, marketing is the forefront of your brand, and ultimately, your culture. Here are 4 actionable ways that marketing can contribute to company culture.

by Amanda Nielsen
Marketing
How to Nurture B2B Leads in a Shorter Time Frame

All B2B orgs strive to have quick conversations from lead capture to sale. Ultimately, it comes down to one thing: give your prospects exactly what they need, when they need it. But how? Find out here.

by Oren Greenberg
Marketing
To Create a New Category, Name the New Game

Brilliant category narratives evangelize a new discipline for winning – while positioning the old one as obsolete. Andy Raskin explains.

by Andy Raskin
Marketing
How Marketing and Product Teams Can Improve Collaboration

Trying to combine marketing and product teams comes with several challenges. Here are some strategies to align your product and marketing departments.

by Jessica Thiefels
Marketing
OV's Tales from the Table Series: PR & Communications

OV’s Casey Renner sat down with PR & Communications leaders from companies all over the Bay area. Over a great meal, they got to talking about their experiences and stories as it relates to the industry. Read some of their best advice here.

by Casey Renner
Marketing
The PLG Pivot: Complementing Traditional Go-to-Market Tactics With Product-led Elements

Product-led and sales-driven growth strategies are not mutually exclusive. Find out how you can use both to drive growth from multiple directions.

by Laura Borghesi
Marketing
Hiring the Right CMO for your Company

What are the top skills you should look for when hiring a CMO? We outline the skills to find the perfect fit here.

by Justin Gray