Marketing
Your DevRel team can make a huge impact on your bottom line. But what metrics should they be measured against? OV’s Ashley Smith explains here.
Content is important at all lifecycles of a SaaS business. But, there are different types of content that should be used for each lifecycle. Here we’ll explore content that can be used in the early stage of a SaaS org.
This week’s BUILD episode features Leela Srinivasan, SurveyMonkey’s CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.
Shirin Shahin outlines the most crucial product marketing activities that need to be done in the customer acquisition stage for an early-stage startup.
As the B2B buyer journey continues to evolve, there are a handful of things you need to be thinking about as we head into 2020. Find out what you need to know to make sure your marketing game is on point.
Considering that marketing content is likely to be the first thing a prospective customer or employee will interact with upon discovering your brand, marketing is the forefront of your brand, and ultimately, your culture. Here are 4 actionable ways that marketing can contribute to company culture.
All B2B orgs strive to have quick conversations from lead capture to sale. Ultimately, it comes down to one thing: give your prospects exactly what they need, when they need it. But how? Find out here.
Brilliant category narratives evangelize a new discipline for winning – while positioning the old one as obsolete. Andy Raskin explains.
Trying to combine marketing and product teams comes with several challenges. Here are some strategies to align your product and marketing departments.
As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!