Marketing

Communications & Branding
Turning Traffic Into Users: Why Branding Is Important For Product-led Growth
Product-led growth is supposed to enable the product to sell itself, so there’s really less of a need for sales...
by Kyle Poyar
Marketing
Should You Buy A Media Company?
Earlier this year Pendo acquired Mind the Product, the world’s largest destination and community for product folks. Odd, right? What...
by Kyle Poyar, Sanjiv Kalevar
Marketing
Efficient Growth Marketing Just Got Cool Again
From 2018 to 2021, I led marketing for Firetrace International, a profitable company. As a member of the leadership team,...
by MJ Peters
Communications & Branding
The Five Pillars for Building an Effective Community
I get a lot of questions about building a community—specifically, how I did it at OpenView. For context, I joined...
by Casey Renner
Marketing
Product Marketing the PLG Way: A Collection of Best Practices
If a product launches, but no one’s around to hear it, did it really make a sound?  While product marketing...
by Shannon Curran
Marketing
Your Guide to Product-Led Marketing
Attention marketers: product-led growth (PLG) isn’t taking your job. Unless you can’t adapt to product-led marketing, that is. Before you can create...
by Kyle Poyar
Benchmarks
Pricing Transformations in 2022
Welcome to the third edition of the Pricing Transformations series. This year we look back at 2021 and forward to...
by Kyle Poyar, Steven Forth
Finance & Operations
Measures of Success: SaaS Metrics & Benchmarks Resource Guide

An overview of the most critical SaaS metrics, along with tips and insights on how to measure and act on them to boost your revenue and fuel your growth.

by Tien-Anh Nguyen
Marketing
Tips for Building Developer Platforms that Work—for Users and for Your Business
A developer platform can be a powerful tool not only for building and growing a new business, but also for...
by Meg Johnson