Marketing
Product-led growth is supposed to enable the product to sell itself, so there’s really less of a need for sales...
Earlier this year Pendo acquired Mind the Product, the world’s largest destination and community for product folks. Odd, right? What...
From 2018 to 2021, I led marketing for Firetrace International, a profitable company. As a member of the leadership team,...
I get a lot of questions about building a community—specifically, how I did it at OpenView. For context, I joined...
If a product launches, but no one’s around to hear it, did it really make a sound? While product marketing...
Attention marketers: product-led growth (PLG) isn’t taking your job. Unless you can’t adapt to product-led marketing, that is. Before you can create...
Welcome to the third edition of the Pricing Transformations series. This year we look back at 2021 and forward to...
An overview of the most critical SaaS metrics, along with tips and insights on how to measure and act on them to boost your revenue and fuel your growth.
A developer platform can be a powerful tool not only for building and growing a new business, but also for...
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