Product-Led Growth
Microsoft—which generates more than $200 billion in annual revenue—looms large over SaaS startups. The behemoth has near-monopoly power in enterprise...
Picture this. You’re a startup founder doing business with an enterprise. They ask: "Do you have SOC 2?" “Sock-what?” Insert...
Readers, I’m excited about today’s newsletter—yes, more so than usual. It’s about the PLG story of Deputy, an OpenView portfolio...
The data is increasingly clear: it’s not PLG versus sales, it’s PLG AND sales. Today’s go-to-market playbook embraces product-led sales,...
This startup has gone from creator economy pioneer to the poster child of a successful bootstrapped product-led SaaS business. I’m...
Whether you’re implementing a PLG strategy for the first time or optimizing from a strong foundation, odds are you’re thinking...
As product-led growth (PLG) becomes more popular, we’re starting to see companies apply PLG techniques in totally new and different...
If you’re a subscriber to my Growth Unhinged Substack, you might have seen the introduction of a new segment I’m...
Y’all know that I love to explore the playbooks of the best-known PLG startups, such as Hotjar (bootstrapped to $50...
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