Product-Led Growth

Product-Led Growth
A New Era for PLG: Introducing the Age of Connected Work
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
by Kyle Poyar, Sanjiv Kalevar, Chris Gaertner
Product-Led Growth
Inventing Product-Led Growth: How PLG Went From An Idea to the Biggest Trend In Software
Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and...
by Kyle Poyar
Product-Led Growth
Navigating Your SaaS Product Launch, Lead Generation, and Enterprise Sales: Starting From the Bottom-Up
When David Sacks and his co-founders started Yammer back in 2008, the term product-led growth (PLG) hadn’t even been invented...
by Mikaela Gluck
Product-Led Growth
The Ultimate Product-Led Growth Resources Guide

We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.

by Kyle Poyar
Product-Led Growth
Your Guide to Product Qualified Leads (PQLs)
Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional marketing...
by Kyle Poyar
Product-Led Growth
The 3 Pillars of Product-Led Businesses

What make product-led businesses so successful? We asked leaders from Airtable, Datadog, Calendly and many more PLG companies to help us answer this question.

by Mackey Craven