Product Led Growth
Understanding Activation and Product Qualified Leads—and Why They’re Not the Same Thing

Savvy companies are turning their attention to in-product behaviors to measure key PLG metrics like activation and product qualified leads.

by Kristin Hillery
Product Led Growth
Talking Growth Frameworks with HubSpot’s Chris Miller

Chris takes us through the Three Ds of Growth and Learn/Collect/Apply segmentation.

by Kristin Hillery
Pricing & Positioning
Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup

It’s one of the most frequently asked questions we get at OpenView. So, here’s how to make the decision with confidence.

by Kristin Hillery
Product Led Growth
3 Famous Freemium SaaS Strategies (And Why They're So Good)

Get out your pen and paper and take notes as we look closely at the freemium strategies of Zoom, WebFlow and MailChimp.

by Victor Eduoh
Product Led Growth
3 Ways Feedback Can Improve Your Product-Led Startup Strategy

Here are three simple ways to get feedback to learn and refine your roadmap, advance your product and instill confidence with your board and investors with data-driven decisions.

by Darin Brown
Product Led Growth
Listen
HubSpot's Chris Miller on Using Advanced Segmentation to Serve a Large and Diverse Audience [Podcast]
Chris Miller stopped by the OV BUILD Podcast to talk about being a key growth leader at HubSpot for over...
by Meg Johnson
Product Led Growth
4 Effective Product-Led Homepage Design Examples (And Why They Work)

Victor Eduoh takes a close look at Slack, FreshBooks, Lessonly and Zenefits.

by Victor Eduoh
Product
6 Product-Led SaaS Onboarding Lessons (With 8 Great Examples)

Check out examples from Slack, Keap, Calendly and more that you can steal to better onboard, convert and retain new users.

by Victor Eduoh
Product Led Growth
Growth Isn't an Assembly Line

Cross-functional collaboration. We all know it’s key to building better products, yet so many companies take a siloed approach to growth.

by Kristin Hillery