Product-Led Growth
Product-Led Growth
The Definitive Guide: Product Analytics for Product-Led Growth
Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.
by Enzo Avigo Product-Led Growth
How an AI sidecar product drove 30% of sign-ups: Eraser’s founder on building and growing DiagramGPT
Eraser founder, Shin Kim, shares why his company, Eraser, a whiteboard for engineering teams, built an AI sidecar that ultimately drove 30% of all product sign ups. Learn more here.
by Shin Kim Product-Led Growth
Your Guide to Outbound Automation: How Thena 10x Outbound Without BDRs
Does automating outbound sales efforts really work? It can and it does, as shown in this post by Thena. They use automated outbound to 10x their efforts. Here's how they do it.
by Kyle Poyar Product-Led Growth
Mastermind: Join an Exclusive SaaS Founder Community
We know founding a business can sometimes be a long and lonely journey. But SaaS founders don't have to go it alone. Join OpenView's Mastermind Founder Community here for exclusive access to expert insights on PLG, GTM and vertical SaaS and so much more.
by Julia Beech Product-Led Growth
The 3 Part Framework for Designing Efficient B2B SaaS Organizations in 2024 and Beyond
B2B SaaS companies need to not only learn how to “do more with less” but also “do different with what we have.” This three-part framework can help.
by Mark Khavkin Product-Led Growth
[Report] 2023 State of SaaS Pricing: How B2B Leaders Use Pricing to Come Out on Top
How can B2B SaaS leaders use pricing to their advantage? Learn more in Paddle's 2023 State of SaaS Pricing report here.
by Sarah DeVries Product-Led Growth
How to Hire a Product-Led Sales Leader – at Every Stage
You've finally decided that product-led sales is right for your business. So how do you hire a product-led sales leader no matter your stage? Find out from CloserIQ's Jordan Wan here.
by Jordan Wan Product-Led Growth
How to Hack Your Way to a World-Class Product Marketing Org
When done right, product marketing is one of the most impactful roles in your company. Product marketing teams work cross…
by Jesse Williams Product-Led Growth
Product-led Sales: An In-depth Blueprint for Action
Is product-led sales right for your business? Read this in-depth blueprint to find out and learn how to get started today.
by Harsh Jawharkar Product-Led Growth
Meet Our Newest Investments: Chargeflow, Parabola, PartsTech & Voiceflow
OpenView invests at the expansion stage – the challenging growth period between seed and series C – when the stakes are high and decisions need to be made quickly. Meet our newest portfolio companies here.
by Casey Renner