Product-Led Growth

Product
Everything You Need to Know About Freemium Pricing

Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.

by Kyle Poyar
Product-Led Growth
Listen
Why Marketing Needs to Speak Product—Advice from Mailchimp's Former Director of Growth

Every company wants to achieve rapid growth, but it can’t happen without cross-team collaboration.

by Jamie Wallace
Product-Led Growth
The 8 KPIs That Actually Matter—And How To Measure Them

We monitor these closely within our portfolio at OpenView.

by Sam Richard
HR & Leadership
How Tough Questions Led to SurveyMonkey's Rebrand

CMO Leela Srinivasan talked to us about the decision to rebrand, how the pandemic has shifted work culture, and the fact that we are all responsible for shaping the future.

by Kristin Hillery
Product
Listen
3 Things We Learned from Season 10 of the OV BUILD Podcast

Executives from Atlassian, Zeplin, Mailchimp, Stripe, and more joined us to share their wisdom on everything from product-led sales to how to win Product Hunt.

by Alexa Horwitz
Product-Led Growth
The Ultimate Product-Led Growth Resources Guide

We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.

by Kyle Poyar
Finance & Operations
A New Way To Tell if a Company Is Truly Product-Led

Hint: You have to look beyond the website or pricing page.

by Kyle Poyar
Product-Led Growth
How Logz.io Took Self-Service from 0 to 50% of New Customers

What started out as an adaptive move to help Logz.io align with buyer behavior turned out to be a powerful way for them to open up the market and take advantage of incremental opportunities.

by Kyle Poyar