Product Led Growth
Francesca Krihely, Senior Director, Developer Experience and Growth at Snyk, told us about how her company uses a freemium model to find new points of entry into enterprise organizations.
No, robots aren’t taking over.
Todd talked to us about what exactly “product led” means, how a product-led strategy extends way beyond acquisition, and how the less-is-more concept can make a big difference.
Savvy companies are turning their attention to in-product behaviors to measure key PLG metrics like activation and product qualified leads.