Product-Led Growth
OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.
Product-led growth (PLG) is an end-user-focused growth model that relies on the product itself as the primary driver of customer...
Product-led growth (PLG) starts with the end user. A healthy PLG engine depends on these users discovering your product through...
We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...
We are back with our third annual Product Benchmarks report. I found OpenView because of its annual SaaS Benchmarks report....
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and...
The lesson: Rules are made to be broken.
When David Sacks and his co-founders started Yammer back in 2008, the term product-led growth (PLG) hadn’t even been invented...
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