Product-Led Growth

Product
The Product-Led Growth Market Map

OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.

by Sam Richard
Product-Led Growth
Which Public Companies Are Product-Led? 40 At Our Latest Count
Product-led growth (PLG) is an end-user-focused growth model that relies on the product itself as the primary driver of customer...
by Sam Richard
Product-Led Growth
Your Guide To Outbound & PLG: How To Accelerate Revenue Growth Without Compromising PLG
Product-led growth (PLG) starts with the end user. A healthy PLG engine depends on these users discovering your product through...
by Kyle Poyar
Product-Led Growth
Your Guide to PLG Benchmarks
We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...
by Kyle Poyar
Product-Led Growth
Inventing Product-Led Growth: How PLG Went From An Idea to the Biggest Trend In Software
Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and...
by Kyle Poyar
Product-Led Growth
Navigating Your SaaS Product Launch, Lead Generation, and Enterprise Sales: Starting From the Bottom-Up
When David Sacks and his co-founders started Yammer back in 2008, the term product-led growth (PLG) hadn’t even been invented...
by Mikaela Gluck