Product Led Growth
Shifting from a traditional inbound enterprise to a product led growth strategy is no easy task. Find out what HubSpot’s David Barron learned during their journey.
The end of the year typically means content calendars are full of roundup articles and trends to look out for in the new year. Check out OpenView’s top product led growth content from 2019!
Couldn’t make it to our fourth annual Product Led Growth Summit? Don’t worry, OV’s Jeff Curran broke down the key takeaways here.
Airtable’s VP of Customer Engagement explains how the organization embraces change in an intentional and measured way that balances their technological innovation with a very human-driven approach to growth.
Learn how the founders of Auth0 took on complex identity challenges with a developer approach (including the three design principles that are encoded into their DNA).
OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.
Ashik Ahmed, Co-founder of Deputy, explains how they realized they could combine automation and people not only in their product, but also in how they sell the product.
Zapier has come a long way since its founding in 2011. Learn how some of their earliest decisions as founders still hold up, even after years of growth and evolution.
As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!