Product Led Growth
Zapier has come a long way since its founding in 2011. Learn how some of their earliest decisions as founders still hold up, even after years of growth and evolution.
Midori has had much success building off of Atlassian’s Marketplace. Learn how they took Atlassian’s product led growth model and built a powerful ecosystem.
Welcome to OpenView’s Product Led Growth Maturity Grader. The overall goal of this tool is to give you a quick idea of how far along your organization is on the PLG maturity spectrum. As you answer questions, we’ll adjust your Maturity Score and give you advice on how to improve in real-time.
What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.
How far along are companies really in adopting product led growth? To find out, we surveyed 500+ SaaS leaders about how they leverage (or don’t leverage) product led growth to scale their business.
As the way we make buying decisions continues to evolve, is there still room for product demos? Find out how product led growth changes the buyer journey.
We’re continuing our Summer Slup Series with our curated list of top product led growth content to get you through the slow day in the office.
A developer community serves a crucial role not only in helping newcomers to learn the ropes, but also in getting them excited about your product and—more to the point—excited about being part of the team behind your product. Learn how to build a strong developer community here.
Our BUILD book features in-depth articles about scaling your product led growth organization.