Product-Led Growth

Product-Led Growth
How Supermetrics Grew To €50M And Beyond
I first met the founders of Supermetrics—the hottest PLG company that you probably haven’t heard of—in the most unusual of...
by Kyle Poyar
Product-Led Growth
Staying Scrappy: How To Build And Scale High-Impact Growth Teams
How did I end up in PLG SaaS? Looking back at the start of my career, technology and data became...
by Lauren Schuman
Pricing & Positioning
How To Price Your PLG Product
You’ve heard it before, you’ll hear it again: pricing is your most powerful and most immediate lever to accelerate growth....
by Kyle Poyar, Abel Riboulot
Product-Led Growth
Your Guide to a PLG Series A
It's time to stop judging product-led companies by the same old SaaS metrics — or we’ll overlook the next Canva...
by Kyle Poyar
Product-Led Growth
Spearheading PLG at Stack Overflow: How Product-Led and Sales-Led Growth Fell into Alignment
Our third annual Product Benchmark Report showed a massive uplift in the number of companies adopting product-led growth, not only...
by Sam Richard
Product
The Product-Led Growth Market Map

OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.

by Sam Richard
Product-Led Growth
Which Public Companies Are Product-Led? 40 At Our Latest Count
Product-led growth (PLG) is an end-user-focused growth model that relies on the product itself as the primary driver of customer...
by Sam Richard
Product-Led Growth
Your Guide To Outbound & PLG: How To Accelerate Revenue Growth Without Compromising PLG
Product-led growth (PLG) starts with the end user. A healthy PLG engine depends on these users discovering your product through...
by Kyle Poyar
Product-Led Growth
Your Guide to PLG Benchmarks
We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...
by Kyle Poyar