Product-Led Growth
To build a growth team, or not to build a growth team? If you’re still asking the question, you’re probably already behind.
Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.
Every company wants to achieve rapid growth, but it can’t happen without cross-team collaboration.
We monitor these closely within our portfolio at OpenView.
CMO Leela Srinivasan talked to us about the decision to rebrand, how the pandemic has shifted work culture, and the fact that we are all responsible for shaping the future.
Executives from Atlassian, Zeplin, Mailchimp, Stripe, and more joined us to share their wisdom on everything from product-led sales to how to win Product Hunt.
We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.
Hint: You have to look beyond the website or pricing page.
What started out as an adaptive move to help Logz.io align with buyer behavior turned out to be a powerful way for them to open up the market and take advantage of incremental opportunities.