Product-Led Growth

Product-Led Growth
Your Guide to Product Qualified Leads (PQLs)
Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional marketing...
by Kyle Poyar
Product-Led Growth
The 3 Pillars of Product-Led Businesses

What make product-led businesses so successful? We asked leaders from Airtable, Datadog, Calendly and many more PLG companies to help us answer this question.

by Mackey Craven
Product-Led Growth
My Product Isn’t Designed for PLG: How Can My Business Become Product-Led?

It’s never too late for product-led growth. Neil McLean, co-founder of Navattic, highlights how sales teams can be more product focused.

by Neil McLean
Podcast
GitLab's Hila Qu on What B2B Companies Can Learn About Growth from B2C
Every business wants growth, but how growth is defined and achieved can be very different depending on the kind of...
by Meg Johnson
Product-Led Growth
Good Growth Leaders are Unicorns: Here’s How To Find Them
The growth role is a confusing one to hire for. Early growth leaders should wear many different hats: experimenting with...
by Sam Richard
Product-Led Growth
What VCs Really Look for in a PLG Company
When it’s done right, product-led growth delivers powerful and predictable sales and marketing efficiency. Blake Bartlett describes PLG as a...
by Alexa Horwitz
Product-Led Growth
Need to grow fast? There’s a team for that now

To build a growth team, or not to build a growth team? If you’re still asking the question, you’re probably already behind.

by Sam Richard
Product
Everything You Need to Know About Freemium Pricing

Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.

by Kyle Poyar
Product-Led Growth
Listen
Why Marketing Needs to Speak Product—Advice from Mailchimp's Former Director of Growth

Every company wants to achieve rapid growth, but it can’t happen without cross-team collaboration.

by Jamie Wallace