Product-Led Growth

We are back with our third annual Product Benchmarks report. I found OpenView because of its annual SaaS Benchmarks report....

OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...

Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and...

The lesson: Rules are made to be broken.

When David Sacks and his co-founders started Yammer back in 2008, the term product-led growth (PLG) hadn’t even been invented...

When it comes to growing a successful business, it helps to learn from the best. Believe me when I say...

For most of my career, I’ve been trying to figure out how to get to a 1% conversion rate between...

We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.

Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional marketing...