Product-Led Growth
We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.
Hint: You have to look beyond the website or pricing page.
What started out as an adaptive move to help Logz.io align with buyer behavior turned out to be a powerful way for them to open up the market and take advantage of incremental opportunities.
Sales reps are going to miss product-led growth just like they missed account-based marketing. And their paychecks are going to suffer.
Kyle Poyar on managing a SaaS company in the era of product-led growth.
They’ve done an exceptional job of bridging the gap between what a product can offer end users at any time and any place, while also enabling a human touch and a tailored experience where and when it’s desired.
Nobody can convince people to join a community. They have to want to.
Mixpanel’s Hannah Maslar shares indicators that will help you determine whether you’re on the right track.