Product-Led Growth
With climbing inflation, waves of tech layoffs, and tighter focus on profitability, “grow at any cost” is no longer viable,...
I first met the founders of Supermetrics—the hottest PLG company that you probably haven’t heard of—in the most unusual of...
How did I end up in PLG SaaS? Looking back at the start of my career, technology and data became...
You’ve heard it before, you’ll hear it again: pricing is your most powerful and most immediate lever to accelerate growth....
It's time to stop judging product-led companies by the same old SaaS metrics — or we’ll overlook the next Canva...
Our third annual Product Benchmark Report showed a massive uplift in the number of companies adopting product-led growth, not only...
OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.
Product-led growth (PLG) is an end-user-focused growth model that relies on the product itself as the primary driver of customer...
Product-led growth (PLG) starts with the end user. A healthy PLG engine depends on these users discovering your product through...
Subscribe & Scale
Sign up for our newsletter
Sign up for our newsletter