Product-Led Growth
Every company wants to achieve rapid growth, but it can’t happen without cross-team collaboration.
We monitor these closely within our portfolio at OpenView.
CMO Leela Srinivasan talked to us about the decision to rebrand, how the pandemic has shifted work culture, and the fact that we are all responsible for shaping the future.
Executives from Atlassian, Zeplin, Mailchimp, Stripe, and more joined us to share their wisdom on everything from product-led sales to how to win Product Hunt.
Blake Bartlett explains the latest to-go-market strategy, how we got here, and why the end user is now the most powerful buyer.
Hint: You have to look beyond the website or pricing page.
What started out as an adaptive move to help Logz.io align with buyer behavior turned out to be a powerful way for them to open up the market and take advantage of incremental opportunities.
Sales reps are going to miss product-led growth just like they missed account-based marketing. And their paychecks are going to suffer.