Sales

Product-Led Growth
Building Sales Teams From The Ground Up In PLG Environments
I’ve spent over two decades in sales, starting in the nascent enterprise SaaS world at an early-stage startup going through...
by John Eitel
Sales
After You Announce: How to Win With Usage-Based Pricing
Usage-based pricing (UBP) is about change. Once you have launched your pricing model, a lot will change, including the initial...
by Steven Forth
Sales
How to Announce: Crafting the Right Message for a Usage-Based Pricing Launch
This is the second in a three-part blog series on launching usage-based pricing. Check back in the coming weeks for...
by Steven Forth
Sales Enablement
The First Steps of Product-Led Sales: Finding the Right Leader, Building Out Teams, and Fostering Sales Culture From Scratch
When we first started talking about product-led growth (PLG) at OpenView, a lot of rhetoric centered around how companies don’t...
by Casey Renner
Sales
Before You Announce: Planning a Successful Usage-Based Pricing Launch
This is the first in a three-part blog series on launching usage-based pricing. Check back in the coming weeks for...
by Steven Forth
Sales
Going Usage-Based? It’s Time to Rethink your Sales Comp
Usage-based pricing (UBP) continues its march toward becoming the dominant pricing model in SaaS. One of the thorniest topics that...
by Ben Chambers
Sales
Your Guide to Webflow’s $4B PLG Engine: How Webflow Pairs Self-Service and Sales for Rapid Growth
Webflow, the web design and hosting platform, recently hit milestones that most product-led growth (PLG) companies only dream of: $100...
by Kyle Poyar
Sales
Your Guide to the Hottest New Role in Software: Sales-Assist
As recently as 2016, Slack Co-Founder & CEO Stewart Butterfield emphasized that Slack intended to keep relying on organic and...
by Kyle Poyar
Sales
Scaling Sales Channels and Teams: The Ultimate SaaS Sales Resources Guide
Once dominated by relationships, sales today (especially SaaS sales) are equally propelled by technology. With the broad adoption of CRM,...
by Shannon Curran