Sales
Go-to-Market Motions: How ZoomInfo Responds to Every Lead Within 90 Seconds

The difference between good and great is smaller than you think. When companies work continuously to close that gap, they thrive. Here’s how ZoomInfo did it.

by Henry Schuck
Sales
How to Lead a Remote Sales Team

A new, scaling startup sales team requires hyper-attention under the best of circumstances. Add in the challenge of going remote overnight—as so many of us did earlier this year—and leading a team might feel like treading water.

by Anna Talerico
Sales
How to Hire Enterprise Salespeople

Building an effective (and committed) enterprise sales team for the long haul starts with the people you hire. This is a great time to reflect and strategize so you can hire the very best people when the time is right.

by Amy Volas
Sales
Here’s What Enterprise Buyers Look for When Evaluating Software

CTOs from PlanGrid, One Medical and AdRoll weighed in during a recent panel discussion led by Grant Miller, CEO of Replicated.

by Ashley Dotterweich
Sales
Blending Enterprise and PLG Sales: Lessons from Atlassian

A self-serve model compared to a more traditional enterprise sales models seem diametrically opposed, but it’s helped Atlassian redefine how B2B software is sold to enterprise companies. Find out how.

by Chris De Vylder
Sales
Your Product Sells Itself. Now Hire Sales.

A fight is breaking out in SaaS between two rival camps: sales and self-service. Learn how to create a go-to-market strategy that starts with product and seamlessly hands off from product to people.

by Kyle Poyar
Sales
Scaling Sales: What Are the Most Crucial Product Marketing Activities?

When an earlier stage company typically has a product ready to go, they feel the need to hire their first sales member. Shirin Shahin explains why the core pieces around proper sales training, alignment with product and feedback mechanisms need to be in place either before or very early as your team grows.

by Shirin Shahin
Sales
3 Ways Your Cold Email Campaigns Need to Change in 2020

Email is still a great tool for every salesperson, but only if you use it the right way. Steli Efti explains how to elevate your email strategy in 2020 and beyond.

by Steli Efti
Sales
Why You Need Sales Ops, and Why Sales Ops Needs a Road Map

Intercom’s Head of Global Sales Ops, Jeff Serlin, outlines how sales ops can make an impact on your business, what the team should look like and keys to success.

by Jeffrey Serlin