When an earlier stage company typically has a product ready to go, they feel the need to hire their first sales member. Shirin Shahin explains why the core pieces around proper sales training, alignment with product and feedback mechanisms need to be in place either before or very early as your team grows.
Email is still a great tool for every salesperson, but only if you use it the right way. Steli Efti explains how to elevate your email strategy in 2020 and beyond.
Intercom’s Head of Global Sales Ops, Jeff Serlin, outlines how sales ops can make an impact on your business, what the team should look like and keys to success.
In a product led growth business, sales’ mission is not about making the sale but instead, delivering an effective customer experience. Learn how to stay focused on the customer through collaboration.
As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!