Pricing & Positioning
What’s the secret to unlocking the magic that is net negative churn? Working with a value metric allows you to build your pricing model in a way that encourages growth.
The way customers buy software has changed, so your pricing needs to change as well. Learn the key changes you should be taking into consideration during your pricing overhaul.
The new year is coming, and it is time for New Year’s Resolutions. Mine are to read more slowly, to...
It’s no secret that SaaS companies like to beat their chest about their performance. Everything from growth rates to conversion...
From the early days of computing, there has been a subset of users who think that software should be free....
Testing alternatives has become a standard practice in marketing. About ten years ago I was at a seminar led by...
SaaS companies have finally woken up to the importance of pricing. Nearly two-in-three SaaS businesses we surveyed changed their pricing...
Editor's Note: The following article is based on a recent episode of OpenView's BUILD podcast. You can listen to the full episode...
Special thanks to Laura Rosca who helped compile this research. Freemium in SaaS is old news. The much-discussed pricing strategy...
EBOOK
As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!
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