Pricing & Positioning

Pricing & Positioning
Why is Usage-Based Pricing on the Rise? Our Study Reveals a Growing Trend

Usage-based pricing is a hot trend, but does it deliver? The answer—according to our recent study—appears to be yes.

by Kyle Poyar
Pricing & Positioning
Playbook: Scale to $100M+ ARR with a Usage-Based Pricing Model

Software buying has evolved. Has your pricing? Why usage-based pricing is beating out other SaaS pricing models.

by Kyle Poyar
Product
Everything You Need to Know About Freemium Pricing

Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.

by Kyle Poyar
Pricing & Positioning
How To Run a Pricing Project
It’s hard to find a SaaS company that isn’t revisiting their pricing right now. This is certainly a good time to think...
by Kyle Poyar
subscription pricing
Pricing & Positioning
The Ultimate List of Usage-Based Pricing Resources

We know a lot of folks are considering the switch, so we’ve curated a list of some of our favorite articles and guides.

by Kyle Poyar
HR & Leadership
How Tough Questions Led to SurveyMonkey's Rebrand

CMO Leela Srinivasan talked to us about the decision to rebrand, how the pandemic has shifted work culture, and the fact that we are all responsible for shaping the future.

by Kristin Hillery
Pricing & Positioning
Inside Cypress’s Playbook for Launching Usage-Based Pricing

Given the consumption-based success stories of similar open-source software products like Elastic and MongoDB, Cypress will be one to watch.

by Kyle Poyar
Pricing & Positioning
Risk Discounts and Usage-Based Pricing

You’re probably not aware of it, but the price of your product includes a risk discount.

by Steven Forth
Pricing & Positioning
Usage-Based Pricing 2.0

Here’s what we’ve learned since launching the Usage-Based Pricing Playbook.

by Kyle Poyar