Pricing & Positioning

Today, we’re all inspired by bootstrappers—folks who’ve built enduring software businesses with little or no outside capital. In Growth Unhinged,...

The guidance on pricing PLG products is, admittedly, surface-level at best. Conventional wisdom tends to go something like this: Let...

Last year, we reported on the widespread shift to usage-based pricing—charging based on usage, not just user seats. But a...

Welcome to the fourth edition of the Pricing Transformations series. This year we look back at 2022 and forward to...

You’d be forgiven for missing Similarweb’s IPO in May of 2021. While Similarweb IPO-ed at a $1.6 billion valuation—no small...

What’s better for PLG: freemium or free trial? You’ve probably debated the question ad nauseam. They both have their pros...

It may come as no surprise that usage-based pricing (UBP) is a hot trend in SaaS. A 2021 report by...

Usage-based pricing (UBP) continues its march toward becoming the dominant pricing model in SaaS. One of the thorniest topics that...

How did Snowflake, a data cloud company, grow to become one of the few cloud-native SaaS companies to reach $1...