Pricing & Positioning
How did the team at SurveyMonkey know it was time to revamp their pricing strategy? We’re exploring which signals tipped them off and how they made it a success.
About half of respondents, evenly distributed across size or industry, are offering temporary relief on payment terms.
What’s the secret to unlocking the magic that is net negative churn? Working with a value metric allows you to build your pricing model in a way that encourages growth.
The way customers buy software has changed, so your pricing needs to change as well. Learn the key changes you should be taking into consideration during your pricing overhaul.