Pricing & Positioning

The new year is coming, and it is time for New Year’s Resolutions. Mine are to read more slowly, to...

It’s no secret that SaaS companies like to beat their chest about their performance. Everything from growth rates to conversion...

From the early days of computing, there has been a subset of users who think that software should be free....

Testing alternatives has become a standard practice in marketing. About ten years ago I was at a seminar led by...

According to Gartner, global revenue from SaaS companies topped $58 billion in 2017 and the firm estimates they’ll grow to...

SaaS companies have finally woken up to the importance of pricing. Nearly two-in-three SaaS businesses we surveyed changed their pricing...

Editor's Note: The following article is based on a recent episode of OpenView's BUILD podcast. You can listen to the full episode...

Special thanks to Laura Rosca who helped compile this research. Freemium in SaaS is old news. The much-discussed pricing strategy...

In November 2016, we launched a tool for SaaS companies to assess their pricing maturity and get advice on how...

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