Pricing & Positioning

What’s better for PLG: freemium or free trial? You’ve probably debated the question ad nauseam. They both have their pros...

It may come as no surprise that usage-based pricing (UBP) is a hot trend in SaaS. A 2021 report by...

Usage-based pricing (UBP) continues its march toward becoming the dominant pricing model in SaaS. One of the thorniest topics that...

How did Snowflake, a data cloud company, grow to become one of the few cloud-native SaaS companies to reach $1...

SaaS businesses love annual contracts. Look no further than the data. Excluding the usage-based pricing pioneers, 68% of the Cloud...

Since Algolia’s founding in 2012, we’ve had eight evolutions of our pricing model. In the early days, we took a...

I joined Datadog as VP Finance back in 2015 when the company was still very small. Back then, the company...

Back in 2015 I published this post “Your 3 Pricing Strategy Choices: Grow, Skim, or Follow.” This post has been...

Usage-based pricing is a hot trend, but does it deliver? The answer—according to our recent study—appears to be yes.