Pricing & Positioning

Last year, we reported on the widespread shift to usage-based pricing—charging based on usage, not just user seats. But a...

Welcome to the fourth edition of the Pricing Transformations series. This year we look back at 2022 and forward to...

Editor’s Note: This article was first published on June 24, 2021. We’ve found that the hardest part of running a...

You’d be forgiven for missing Similarweb’s IPO in May of 2021. While Similarweb IPO-ed at a $1.6 billion valuation—no small...

What’s better for PLG: freemium or free trial? You’ve probably debated the question ad nauseam. They both have their pros...

It may come as no surprise that usage-based pricing (UBP) is a hot trend in SaaS. A 2021 report by...

Usage-based pricing (UBP) continues its march toward becoming the dominant pricing model in SaaS. One of the thorniest topics that...

How did Snowflake, a data cloud company, grow to become one of the few cloud-native SaaS companies to reach $1...

SaaS businesses love annual contracts. Look no further than the data. Excluding the usage-based pricing pioneers, 68% of the Cloud...