Pricing & Positioning

Product
5 Pricing Resolutions for 2019
The new year is coming, and it is time for New Year’s Resolutions. Mine are to read more slowly, to...
by Steven Forth
Product
The Unspoken Impact of Pricing Changes
It’s no secret that SaaS companies like to beat their chest about their performance. Everything from growth rates to conversion...
by Kyle Poyar
Product
Here’s a Radical Idea: Raise Your Prices
From the early days of computing, there has been a subset of users who think that software should be free....
by Scott Maxwell
Product
How to Effectively Test Your Pricing
Testing alternatives has become a standard practice in marketing. About ten years ago I was at a seminar led by...
by Steven Forth
Finance & Operations
2018 Expansion SaaS Benchmarks: It Ain’t Peak SaaS Yet
According to Gartner, global revenue from SaaS companies topped $58 billion in 2017 and the firm estimates they’ll grow to...
by Adam Marcus
Product
How to Actually Implement a Pricing Change
SaaS companies have finally woken up to the importance of pricing. Nearly two-in-three SaaS businesses we surveyed changed their pricing...
by Kyle Poyar
Product
Lessons from HubSpot: How to Overhaul Pricing in 3 Steps
Editor's Note: The following article is based on a recent episode of OpenView's BUILD podcast. You can listen to the full episode...
by Devon McDonald
Product
Everything You Need to Know About Freemium Pricing
Special thanks to Laura Rosca who helped compile this research.  Freemium in SaaS is old news. The much-discussed pricing strategy...
by Kyle Poyar
Product
Pricing Insights from 1,800 SaaS Companies
In November 2016, we launched a tool for SaaS companies to assess their pricing maturity and get advice on how...
by Kyle Poyar