Pricing & Positioning

Product
Pricing Insights from 2,200 SaaS Companies

We surveyed 2,200 SaaS companies to gather insights across pricing plans, team organization, changes and more. Read the results here.

by Kyle Poyar
Pricing & Positioning
Pricing Transformations In 2021

Pricing experts Kyle Poyar and Steven Forth reflect on their predictions for 2020 and share what they see in store for 2021.

by Kyle Poyar, Steven Forth
Pricing & Positioning
Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup

It’s one of the most frequently asked questions we get at OpenView. So, here’s how to make the decision with confidence.

by Kristin Hillery
Product
The Ultimate SaaS Pricing Resources Guide

Getting pricing right is one of the most difficult—and important—challenges a SaaS company faces. In this guide you’ll find the best resources available to help you determine your ideal pricing model.

by Kyle Poyar
Product
An Inside Look at How SurveyMonkey Overhauled Pricing After 10 Years

How did the team at SurveyMonkey know it was time to revamp their pricing strategy? We’re exploring which signals tipped them off and how they made it a success.

by Kyle Poyar
Pricing & Positioning
Now’s the Time to Revisit Your Pricing

This post will guide you through 10 innovative pricing plays you should consider along with high-profile examples of companies who are testing them.

by Kyle Poyar