Hiring
Your Guide To Your First GTM Hire: How To Scale Your Team To Accelerate Growth
Who should be the first go-to-market (GTM) hire at an early startup? This isn’t a new question, to be sure....
by Kyle Poyar
Product
Your Guide to Ungated Products
In a product-led growth model, you’re challenged to deliver value first and monetize second. PLG companies almost always allow users...
by Kyle Poyar
Product-Led Growth
Your Guide To Outbound & PLG: How To Accelerate Revenue Growth Without Compromising PLG
Product-led growth (PLG) starts with the end user. A healthy PLG engine depends on these users discovering your product through...
by Kyle Poyar
Pricing & Positioning
Your Guide to Reverse Trials
What’s better for PLG: freemium or free trial? You’ve probably debated the question ad nauseam. They both have their pros...
by Kyle Poyar
Product-Led Growth
Your Guide to PLG Benchmarks
We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...
by Kyle Poyar
VC Insights
Your Guide to Growth Amid Uncertainty
In the old world of… just a few months ago… software companies had plentiful access to cheap capital and were...
by Kyle Poyar
Product-Led Growth
A New Era for PLG: Introducing the Age of Connected Work
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
by Kyle Poyar, Sanjiv Kalevar, Chris Gaertner
Customer Success
Your Guide To Customer Support & PLG
In a product-led growth (PLG) business, should we aspire to have *zero* customer support? My take: No! Support plays a...
by Kyle Poyar
Product-Led Growth
Inventing Product-Led Growth: How PLG Went From An Idea to the Biggest Trend In Software
Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and...
by Kyle Poyar