Earlier this year Pendo acquired Mind the Product, the world’s largest destination and community for product folks. Odd, right? What...
With climbing inflation, waves of tech layoffs, and tighter focus on profitability, “grow at any cost” is no longer viable,...
by Kyle Poyar
I first met the founders of Supermetrics—the hottest PLG company that you probably haven’t heard of—in the most unusual of...
by Kyle Poyar
You’ve heard it before, you’ll hear it again: pricing is your most powerful and most immediate lever to accelerate growth....
It's time to stop judging product-led companies by the same old SaaS metrics — or we’ll overlook the next Canva...
by Kyle Poyar
Who should be the first go-to-market (GTM) hire at an early startup? This isn’t a new question, to be sure....
by Kyle Poyar
In a product-led growth model, you’re challenged to deliver value first and monetize second. PLG companies almost always allow users...
by Kyle Poyar
Product-led growth (PLG) starts with the end user. A healthy PLG engine depends on these users discovering your product through...
by Kyle Poyar
What’s better for PLG: freemium or free trial? You’ve probably debated the question ad nauseam. They both have their pros...
by Kyle Poyar