Marketing
Should You Buy A Media Company?
Earlier this year Pendo acquired Mind the Product, the world’s largest destination and community for product folks. Odd, right? What...
by Kyle Poyar, Sanjiv Kalevar
Product-Led Growth
How to Grow Faster With (Near) $0 CAC
With climbing inflation, waves of tech layoffs, and tighter focus on profitability, “grow at any cost” is no longer viable,...
by Kyle Poyar
Product-Led Growth
How Supermetrics Grew To €50M And Beyond
I first met the founders of Supermetrics—the hottest PLG company that you probably haven’t heard of—in the most unusual of...
by Kyle Poyar
Pricing & Positioning
How To Price Your PLG Product
You’ve heard it before, you’ll hear it again: pricing is your most powerful and most immediate lever to accelerate growth....
by Kyle Poyar, Abel Riboulot
Product-Led Growth
Your Guide to a PLG Series A
It's time to stop judging product-led companies by the same old SaaS metrics — or we’ll overlook the next Canva...
by Kyle Poyar
Hiring
Your Guide To Your First GTM Hire: How To Scale Your Team To Accelerate Growth
Who should be the first go-to-market (GTM) hire at an early startup? This isn’t a new question, to be sure....
by Kyle Poyar
Product
Your Guide to Ungated Products
In a product-led growth model, you’re challenged to deliver value first and monetize second. PLG companies almost always allow users...
by Kyle Poyar
Product-Led Growth
Your Guide To Outbound & PLG: How To Accelerate Revenue Growth Without Compromising PLG
Product-led growth (PLG) starts with the end user. A healthy PLG engine depends on these users discovering your product through...
by Kyle Poyar
Pricing & Positioning
Your Guide to Reverse Trials
What’s better for PLG: freemium or free trial? You’ve probably debated the question ad nauseam. They both have their pros...
by Kyle Poyar