Product-Led Growth
A New Era for PLG: Introducing the Age of Connected Work
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
by Kyle Poyar, Sanjiv Kalevar, Chris Gaertner
Customer Success
Your Guide To Customer Support & PLG
In a product-led growth (PLG) business, should we aspire to have *zero* customer support? My take: No! Support plays a...
by Kyle Poyar
Product-Led Growth
Inventing Product-Led Growth: How PLG Went From An Idea to the Biggest Trend In Software
Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and...
by Kyle Poyar
Sales
Your Guide to Webflow’s $4B PLG Engine: How Webflow Pairs Self-Service and Sales for Rapid Growth
Webflow, the web design and hosting platform, recently hit milestones that most product-led growth (PLG) companies only dream of: $100...
by Kyle Poyar
Pricing & Positioning
How Usage-Based Pricing Unlocks Rapid Growth: Stories of Scaling [eBook]
How did Snowflake, a data cloud company, grow to become one of the few cloud-native SaaS companies to reach $1...
by Kyle Poyar
Product
Your Guide to Product Virality: How To Position Nearly Any PLG Product for Virality
When we think about inherently viral products, what comes to mind are collaboration products like video conferencing (Zoom), meeting scheduling...
by Kyle Poyar
Sales
Your Guide to the Hottest New Role in Software: Sales-Assist
As recently as 2016, Slack Co-Founder & CEO Stewart Butterfield emphasized that Slack intended to keep relying on organic and...
by Kyle Poyar
Marketing
Your Guide to Product-Led Marketing
Attention marketers: product-led growth (PLG) isn’t taking your job. Unless you can’t adapt to product-led marketing, that is. Before you can create...
by Kyle Poyar
Community Management
Your Guide to PLG and Community—It’s Way More Than Launching a Slack Group
In a product-led (PLG) business, some of the tried-and-true SaaS growth tactics aren’t at your disposal. Since you’re initially focused...
by Kyle Poyar