OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
In a product-led growth (PLG) business, should we aspire to have *zero* customer support? My take: No! Support plays a...
by Kyle Poyar
Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and...
by Kyle Poyar
Webflow, the web design and hosting platform, recently hit milestones that most product-led growth (PLG) companies only dream of: $100...
by Kyle Poyar
How did Snowflake, a data cloud company, grow to become one of the few cloud-native SaaS companies to reach $1...
by Kyle Poyar
When we think about inherently viral products, what comes to mind are collaboration products like video conferencing (Zoom), meeting scheduling...
by Kyle Poyar
As recently as 2016, Slack Co-Founder & CEO Stewart Butterfield emphasized that Slack intended to keep relying on organic and...
by Kyle Poyar
Attention marketers: product-led growth (PLG) isn’t taking your job. Unless you can’t adapt to product-led marketing, that is. Before you can create...
by Kyle Poyar
In a product-led (PLG) business, some of the tried-and-true SaaS growth tactics aren’t at your disposal. Since you’re initially focused...
by Kyle Poyar