Product-Led Growth
From 0 to 200,000 Users in 14 Months: The Tango Tale
Y’all know that I love to explore the playbooks of the best-known PLG startups, such as Hotjar (bootstrapped to $50...
by Kyle Poyar
Product
The Best Growth Advice Of 2022
It’s been a big year for OpenView’s blog, thanks to the support of readers like you. In 2022, we published...
by Kyle Poyar
At OpenView
Introducing OpenView’s Next Generation Of Investors
It would be an understatement to say that the past few years of software have been unpredictable. Building an expansion...
by Kyle Poyar
Product-Led Growth
Your Guide To A PLG Org
Real talk: what the heck does a best-in-class PLG org look like? It’s one of the most frequent questions I...
by Kyle Poyar
Product-Led Growth
Your Guide To AI And PLG
Jasper’s jaw-dropping Series A $125 million fundraise—at a $1.5B valuation, seemingly out of nowhere—woke many of us up to the...
by Kyle Poyar
Metrics & Benchmarks
How Do You Stack Up?
Our team at OpenView, in partnership with Chargebee, launched the 6th annual SaaS Benchmarks Report on Monday. The report includes...
by Kyle Poyar
Product-Led Growth
Inside Hotjar’s Bootstrapped PLG Strategy
Today folks are under pressure to do more with less. We’re seeing calls to extend runway, slow down hiring plans,...
by Kyle Poyar
Product-Led Growth
How Similarweb Grew To $190M Revenue Run Rate And Beyond
You’d be forgiven for missing Similarweb’s IPO in May of 2021. While Similarweb IPO-ed at a $1.6 billion valuation—no small...
by Kyle Poyar
Communications & Branding
Turning Traffic Into Users: Why Branding Is Important For Product-led Growth
Product-led growth is supposed to enable the product to sell itself, so there’s really less of a need for sales...
by Kyle Poyar