Pricing & Positioning

Pricing & Positioning
Going Usage-Based: How Algolia Built Their Most Customer Friendly Pricing Model Ever
Since Algolia’s founding in 2012, we’ve had eight evolutions of our pricing model.  In the early days, we took a...
by Julien Lemoine, Gaëtan Gachet
Pricing & Positioning
Implementing Usage-Based Pricing: What Your Financial Teams Need to Know
I joined Datadog as VP Finance back in 2015 when the company was still very small. Back then, the company...
by Scott Buxton
Pricing & Positioning
Pricing Transformations in 2022
Welcome to the third edition of the Pricing Transformations series. This year we look back at 2021 and forward to...
by Kyle Poyar, Steven Forth
Product
Your 3 Pricing Strategy Choices: Grow, Skim, or Follow
Back in 2015 I published this post “Your 3 Pricing Strategy Choices: Grow, Skim, or Follow.” This post has been...
by Steven Forth
Pricing & Positioning
Why is Usage-Based Pricing on the Rise? Our Study Reveals a Growing Trend

Usage-based pricing is a hot trend, but does it deliver? The answer—according to our recent study—appears to be yes.

by Kyle Poyar
Pricing & Positioning
Playbook: Scale to $100M+ ARR with a Usage-Based Pricing Model

Software buying has evolved. Has your pricing? Why usage-based pricing is beating out other SaaS pricing models.

by Kyle Poyar
Product
Everything You Need to Know About Freemium Pricing

Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.

by Kyle Poyar
Pricing & Positioning
The Ultimate List of Usage-Based Pricing Resources

We know a lot of folks are considering the switch, so we’ve curated a list of some of our favorite articles and guides.

by Kyle Poyar
HR & Leadership
How Tough Questions Led to SurveyMonkey's Rebrand

CMO Leela Srinivasan talked to us about the decision to rebrand, how the pandemic has shifted work culture, and the fact that we are all responsible for shaping the future.

by Kristin Hillery