Pricing & Positioning

Pricing & Positioning
Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup

It’s one of the most frequently asked questions we get at OpenView. So, here’s how to make the decision with confidence.

by Kristin Hillery
Pricing & Positioning
Are You Owning Pricing for the First Time? Start Here.

Priceless pricing advice from pros at SurveyMonkey, Intercom and more.

by Kyle Poyar
Product
Everything You Need to Know About Freemium Pricing
Freemium in SaaS is old news. The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal...
by Kyle Poyar
Product
An Inside Look at How SurveyMonkey Overhauled Pricing After 10 Years

How did the team at SurveyMonkey know it was time to revamp their pricing strategy? We’re exploring which signals tipped them off and how they made it a success.

by Kyle Poyar
Pricing & Positioning
Now’s the Time to Revisit Your Pricing

This post will guide you through 10 innovative pricing plays you should consider along with high-profile examples of companies who are testing them.

by Kyle Poyar
Pricing & Positioning
Early Survey Results Show the Most Common Pricing Responses to COVID-19

About half of respondents, evenly distributed across size or industry, are offering temporary relief on payment terms.

by Steven Forth
Pricing & Positioning
Pricing in a Time of Uncertainty

Steven Forth, CEO of Ibbaka, shares wisdom on managing pricing through the COVID-19 pandemic.

by Steven Forth
Product
SaaS Pricing Guide: When & How to Raise Prices Without Losing Customers
Editor's Note: This article was first published on August 23, 2016.  Segment CEO and Co-founder Peter Reinhardt was recently reflecting...
by Kyle Poyar
Product
How To Achieve Net Negative Churn By Using Value Metrics In Your Pricing

What’s the secret to unlocking the magic that is net negative churn? Working with a value metric allows you to build your pricing model in a way that encourages growth.

by Ilia Markov