Pricing & Positioning

Product
How to Actually Implement a Pricing Change
SaaS companies have finally woken up to the importance of pricing. Nearly two-in-three SaaS businesses we surveyed changed their pricing...
by Kyle Poyar
Product
Lessons from HubSpot: How to Overhaul Pricing in 3 Steps
Editor's Note: The following article is based on a recent episode of OpenView's BUILD podcast. You can listen to the full episode...
by Devon McDonald
Product
SaaS Pricing: Strategies, Frameworks & Lessons Learned
Setting the initial price for your product may be the decision that has the single biggest impact on your bottom...
by Chad Pytel
Product
The Argument Against Traditional Software Bundling
In the early days of the software revolution, well before Salesforce was even an idea, Microsoft brought the ultimate bundle...
by Kyle Poyar
Product
Solving the Startup Pricing Dilemma: Why Too Many Companies Sell Themselves Short
Editor's Note: This article first appeared on Inc. here. An upscale Italian eatery recently tried an experiment. It offered its buffet...
by Scott Maxwell
Product
Why So Many Companies Fail to Optimize Pricing and How to Fix It
Editor's Note: The following is the Foreword of OpenView's eBook Mastering SaaS Pricing: How to Price Your Product from the Seed...
by Monika Saha