Product Led Growth
Understanding Activation and Product Qualified Leads—and Why They’re Not the Same Thing

Savvy companies are turning their attention to in-product behaviors to measure key PLG metrics like activation and product qualified leads.

by Kristin Hillery
Product Led Growth
Talking Growth Frameworks with HubSpot’s Chris Miller

Chris takes us through the Three Ds of Growth and Learn/Collect/Apply segmentation.

by Kristin Hillery
Marketing
The Inside Story of How Trello's Marketing Team Evolved After the Atlassian Acquisition

We heard it first-hand from Stella Garber, Trello’s Head of Marketing, who was the first marketing hire at Trello back in 2014.

by Kristin Hillery
Pricing & Positioning
Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup

It’s one of the most frequently asked questions we get at OpenView. So, here’s how to make the decision with confidence.

by Kristin Hillery
Product Led Growth
Growth Isn't an Assembly Line

Cross-functional collaboration. We all know it’s key to building better products, yet so many companies take a siloed approach to growth.

by Kristin Hillery
Product Led Growth
From the Bottom Up—Airtable’s Approach to Distribution and Adoption

CEO and Co-founder Howie Liu explains why Airtable’s been bottom-up from the start.

by Kristin Hillery
Product Led Growth
An Inside Look at How Datadog Reached $500M in ARR (and Counting)

Datadog’s VP of Marketing Alex Rosemblat told us all the details.

by Kristin Hillery