Savvy companies are turning their attention to in-product behaviors to measure key PLG metrics like activation and product qualified leads.
We heard it first-hand from Stella Garber, Trello’s Head of Marketing, who was the first marketing hire at Trello back in 2014.
It’s one of the most frequently asked questions we get at OpenView. So, here’s how to make the decision with confidence.
This brand-new role is transforming the way product teams operate.
CEO and Co-founder Howie Liu explains why Airtable’s been bottom-up from the start.