Improving processes, adding more documentation and holding a bunch of training sessions won’t scale a product-led engine—it’s org design that matters.
We’re diving deep into how the self-service model changes the buyer persona. Hint: Stop emailing COOs.
We hope this framework makes planning during this uncertain time feel less like summoning a crystal ball and more like navigating with a map.
As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!