Product
I first met the founders of Supermetrics—the hottest PLG company that you probably haven’t heard of—in the most unusual of...
How did I end up in PLG SaaS? Looking back at the start of my career, technology and data became...
You’ve heard it before, you’ll hear it again: pricing is your most powerful and most immediate lever to accelerate growth....
A goal of most product-led growth (PLG) businesses is to eventually go beyond monetizing their product with individual users, and...
It's time to stop judging product-led companies by the same old SaaS metrics — or we’ll overlook the next Canva...
Our third annual Product Benchmark Report showed a massive uplift in the number of companies adopting product-led growth, not only...
OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.
Editor’s Note: As two investors keeping a close eye on the world of data, Kaitlyn Henry from OpenView and Sam...
Product-led growth (PLG) is an end-user-focused growth model that relies on the product itself as the primary driver of customer...
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