Product
Pricing Insights from 2,200 SaaS Companies

We surveyed 2,200 SaaS companies to gather insights across pricing plans, team organization, changes and more. Read the results here.

by Kyle Poyar
Product Led Growth
5 Examples of SaaS Products With Viral Loops

We’re taking a close look at Zoom, Slack, Mailchimp and more.

by Victor Eduoh
Product Led Growth
An Inside Look at Snyk's Product Led Growth Strategy

Francesca Krihely, Senior Director, Developer Experience and Growth at Snyk, told us about how her company uses a freemium model to find new points of entry into enterprise organizations.

by Jamie Wallace
Pricing & Positioning
Pricing Transformations In 2021

Pricing experts Kyle Poyar and Steven Forth reflect on their predictions for 2020 and share what they see in store for 2021.

by Kyle Poyar, Steven Forth
Product
19 SaaS Predictions For 2021 and Beyond

Every year we ask the OpenView network to weigh in, and this time around many folks unsurprisingly made predictions around a trend most of us in SaaS had to adapt to (and, to be honest, are still figuring out) in 2020.

by Casey Renner
Finance & Operations
Listen
5 Major Takeaways From the 2020 Expansion SaaS Benchmarks Report

The bottom line: Expansion-stage SaaS companies are well positioned to thrive in 2021.

by Jamie Wallace
Product
The Product Led Growth Market Map

OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.

by Blake Bartlett
Product
Listen
MongoDB's Playbook for Breaking Into and Dominating a Market

We talked with MongoDB’s former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.

by Jamie Wallace