Product
Selling to Developers? Use These 3 Data Strategies

The most important one: Don’t overthink it.

by Sam Richard
Product
Everything You Need to Know About Freemium Pricing

Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.

by Kyle Poyar
Product
5 Common DataOps Mistakes (and How To Avoid Them)

In the process of exploring or formalizing your DataOps efforts? GitLab’s Rob Parker shares what not to do.

by Kaitlyn Henry
Product-Led Growth
Listen
Why Marketing Needs to Speak Product—Advice from Mailchimp's Former Director of Growth

Every company wants to achieve rapid growth, but it can’t happen without cross-team collaboration.

by Jamie Wallace
Product
The Ultimate List of Developer-Focused Sales and Marketing Resources

Since the response to our playbook has been overwhelmingly positive, we wanted to follow up its release with a list of our favorite guides and articles.

by Sam Richard
VC Insights
Investors Predict What’s Next In Identity and Access Management

97% of security executives plan to expand or continue existing spend on identity and access management tools in 2021. 

by Kaitlyn Henry, Eliza Loring
Pricing & Positioning
How To Run a Pricing Project
It’s hard to find a SaaS company that isn’t revisiting their pricing right now. This is certainly a good time to think...
by Kyle Poyar
Product-Led Growth
The 8 KPIs That Actually Matter—And How To Measure Them

We monitor these closely within our portfolio at OpenView.

by Sam Richard
Pricing & Positioning
The Ultimate List of Usage-Based Pricing Resources

We know a lot of folks are considering the switch, so we’ve curated a list of some of our favorite articles and guides.

by Kyle Poyar