Product

Product
Activation: The Product Metric Everyone Thinks They Need But Can’t Seem To Define
I vaguely remember reading Dave McClure’s pirate metrics (circa 2007!) SlideShare when I started a new job at a startup...
by Sam Richard
Pricing & Positioning
Your Guide to Reverse Trials
What’s better for PLG: freemium or free trial? You’ve probably debated the question ad nauseam. They both have their pros...
by Kyle Poyar
Pricing & Positioning
Launching Usage-Based Pricing: A Story in 3 Sprints and a 26% Increase in NRR
It may come as no surprise that usage-based pricing (UBP) is a hot trend in SaaS. A 2021 report by...
by Austin Yang
Product-Led Growth
Your Guide to PLG Benchmarks
We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...
by Kyle Poyar
Product-Led Growth
A New Era for PLG: Introducing the Age of Connected Work
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
by Kyle Poyar, Sanjiv Kalevar, Chris Gaertner
Sales
Going Usage-Based? It’s Time to Rethink your Sales Comp
Usage-based pricing (UBP) continues its march toward becoming the dominant pricing model in SaaS. One of the thorniest topics that...
by Ben Chambers
Product-Led Growth
Inventing Product-Led Growth: How PLG Went From An Idea to the Biggest Trend In Software
Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and...
by Kyle Poyar