Product-Led Growth
Need to grow fast? There’s a team for that now

To build a growth team, or not to build a growth team? If you’re still asking the question, you’re probably already behind.

by Sam Richard
Podcast
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3 Steps to Painless Design Delivery—According to Zeplin's CEO and CMO

It’s no secret that it can be a little tricky getting from design creation to design delivery.

by Meg Johnson
Product
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Does Your Product Need Its Own Category?

Done right, category creation sets you up in a uniquely defensible position as a category leader.

by Jamie Wallace
Product
Everything You Need to Know About Freemium Pricing

Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.

by Kyle Poyar
Product-Led Growth
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Why Marketing Needs to Speak Product—Advice from Mailchimp's Former Director of Growth

Every company wants to achieve rapid growth, but it can’t happen without cross-team collaboration.

by Jamie Wallace
Product
The Ultimate List of Developer-Focused Sales and Marketing Resources

Since the response to our playbook has been overwhelmingly positive, we wanted to follow up its release with a list of our favorite guides and articles.

by Sam Richard
VC Insights
Investors Predict What’s Next In Identity and Access Management

97% of security executives plan to expand or continue existing spend on identity and access management tools in 2021. 

by Kaitlyn Henry, Eliza Loring