Product

Product
The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market
Product-led growth (PLG) is an end-user-focused growth model that relies on the product as the primary driver of customer acquisition,...
by Sam Richard
Product-Led Growth
The Ultimate Product-Led Growth Resources Guide

We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.

by Kyle Poyar
Product-Led Growth
Your Guide to Product Qualified Leads (PQLs)
Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional marketing...
by Kyle Poyar
Product
Your 3 Pricing Strategy Choices: Grow, Skim, or Follow
Back in 2015 I published this post “Your 3 Pricing Strategy Choices: Grow, Skim, or Follow.” This post has been...
by Steven Forth
Blake Bartlett PLG 123
PLG 123
Top 3 Things We Learned from PLG123 in 2021
With $1 billion ARR, over 100% year over year growth, and a $40 billion valuation, Canva is absolutely crushing it....
by Meg Johnson
Product-Led Growth
The 3 Pillars of Product-Led Businesses

What make product-led businesses so successful? We asked leaders from Airtable, Datadog, Calendly and many more PLG companies to help us answer this question.

by Mackey Craven
Product Marketing
Product Differentiation: A Guide to Standing Out

Product differentiation: you need it. Enjoy this list of expert advice on all things SaaS differentiation from the team at OpenView.

by Shannon Curran
Pricing & Positioning
Why is Usage-Based Pricing on the Rise? Our Study Reveals a Growing Trend

Usage-based pricing is a hot trend, but does it deliver? The answer—according to our recent study—appears to be yes.

by Kyle Poyar
Pricing & Positioning
Playbook: Scale to $100M+ ARR with a Usage-Based Pricing Model

Software buying has evolved. Has your pricing? Why usage-based pricing is beating out other SaaS pricing models.

by Kyle Poyar