Product Led Growth
The 8 KPIs That Actually Matter—And How To Measure Them

We monitor these closely within our portfolio at OpenView.

by Sam Richard
Pricing & Positioning
The Ultimate List of Usage-Based Pricing Resources

We know a lot of folks are considering the switch, so we’ve curated a list of some of our favorite articles and guides.

by Kyle Poyar
HR & Leadership
How Tough Questions Led to SurveyMonkey's Rebrand

CMO Leela Srinivasan talked to us about the decision to rebrand, how the pandemic has shifted work culture, and the fact that we are all responsible for shaping the future.

by Kristin Hillery
Product
Listen
3 Things We Learned from Season 10 of the OV BUILD Podcast

Executives from Atlassian, Zeplin, Mailchimp, Stripe, and more joined us to share their wisdom on everything from product-led sales to how to win Product Hunt.

by Alexa Horwitz, Meg Johnson
Product Led Growth
The Ultimate Product-Led Growth Resources Guide

We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.

by Kyle Poyar
Pricing & Positioning
Inside Cypress’s Playbook for Launching Usage-Based Pricing

Given the consumption-based success stories of similar open-source software products like Elastic and MongoDB, Cypress will be one to watch.

by Kyle Poyar
Product
Forget Everything You Know About Selling to Developers

How can highly technical businesses break through the noise in the developer-focused tools space?

by Sam Richard
Product
I Asked 50+ Developers How They Buy Software. Here’s What I Learned.

Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work.

by Sam Richard