Product
Microsoft—which generates more than $200 billion in annual revenue—looms large over SaaS startups. The behemoth has near-monopoly power in enterprise...
It's not easy to scale product management (PM) teams effectively. When a company scales from Series B to IPO, product...
Picture this. You’re a startup founder doing business with an enterprise. They ask: "Do you have SOC 2?" “Sock-what?” Insert...
Readers, I’m excited about today’s newsletter—yes, more so than usual. It’s about the PLG story of Deputy, an OpenView portfolio...
In this macro environment, many companies are looking for ways to increase revenue while keeping costs low. Especially for those...
The data is increasingly clear: it’s not PLG versus sales, it’s PLG AND sales. Today’s go-to-market playbook embraces product-led sales,...
This startup has gone from creator economy pioneer to the poster child of a successful bootstrapped product-led SaaS business. I’m...
Last year, we reported on the widespread shift to usage-based pricing—charging based on usage, not just user seats. But a...
Whether you’re implementing a PLG strategy for the first time or optimizing from a strong foundation, odds are you’re thinking...
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