Product

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Product Marketing
Product Differentiation: A Guide to Standing Out

Product differentiation: you need it. Enjoy this list of expert advice on all things SaaS differentiation from the team at OpenView.

by Shannon Curran
Pricing & Positioning
Why is Usage-Based Pricing on the Rise? Our Study Reveals a Growing Trend

Usage-based pricing is a hot trend, but does it deliver? The answer—according to our recent study—appears to be yes.

by Kyle Poyar
Pricing & Positioning
Playbook: Scale to $100M+ ARR with a Usage-Based Pricing Model

Software buying has evolved. Has your pricing? Why usage-based pricing is beating out other SaaS pricing models.

by Kyle Poyar
Product Management
Hiring Product Managers: When Should You Hire Your First Product Person

What skills and qualities do you need in your first product hire? Nikita Miller, SVP, Head of Product Management at The Knot Worldwide breaks it down.

by Alexa Horwitz
Product Roadmap Whiteboard
Product-Led Growth
My Product Isn’t Designed for PLG: How Can My Business Become Product-Led?

It’s never too late for product-led growth. Neil McLean, co-founder of Navattic, highlights how sales teams can be more product focused.

by Neil McLean
Podcast
GitLab's Hila Qu on What B2B Companies Can Learn About Growth from B2C
Every business wants growth, but how growth is defined and achieved can be very different depending on the kind of...
by Meg Johnson
Product-Led Growth
Good Growth Leaders are Unicorns: Here’s How To Find Them
The growth role is a confusing one to hire for. Early growth leaders should wear many different hats: experimenting with...
by Sam Richard
Product-Led Growth
What VCs Really Look for in a PLG Company
When it’s done right, product-led growth delivers powerful and predictable sales and marketing efficiency. Blake Bartlett describes PLG as a...
by Alexa Horwitz
Product-Led Growth
Need to grow fast? There’s a team for that now

To build a growth team, or not to build a growth team? If you’re still asking the question, you’re probably already behind.

by Sam Richard