Product
OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.
Editor’s Note: As two investors keeping a close eye on the world of data, Kaitlyn Henry from OpenView and Sam...
Product-led growth (PLG) is an end-user-focused growth model that relies on the product itself as the primary driver of customer...
In a product-led growth model, you’re challenged to deliver value first and monetize second. PLG companies almost always allow users...
Product-led growth (PLG) starts with the end user. A healthy PLG engine depends on these users discovering your product through...
I vaguely remember reading Dave McClure’s pirate metrics (circa 2007!) SlideShare when I started a new job at a startup...
What’s better for PLG: freemium or free trial? You’ve probably debated the question ad nauseam. They both have their pros...
It may come as no surprise that usage-based pricing (UBP) is a hot trend in SaaS. A 2021 report by...
We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...
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