Product

Product Management
Scaling Product Management From Series B to IPO: Establishing a Customer-First Org
Editor’s note: This is the third part in a series on scaling product management from Series B to IPO. Read...
by Scott Williamson
Product-Led Growth
Typeform’s viral growth – and its disruption?
Typeform, the maker of people-friendly forms and surveys, perhaps needs no introduction. Founded in 2012, Typeform was an early pioneer...
by Kyle Poyar
Product-Led Growth
How To Optimize Your Free Trial
“Do PLG.” You might’ve heard that advice before from a well-meaning investor, CEO, or product manager. You probably started researching...
by Kyle Poyar
Product-Led Growth
Analyzing 3 Cybersecurity Customer Segments: Is PLG Right for Your Business?
I hear a lot of conversation about product-led growth (PLG) in cybersecurity. Most of it is focused on a single...
by Ross Haleliuk
Product-Led Growth
Inside ClickUp’s Journey to 8 Million Users
Project management platform ClickUp has had the quintessential startup rocketship journey. From bootstrapping in 2017 to serving more than 8...
Product-Led Growth
The Journey To 2x+ Growth: 5 Steps To a Successful Pricing Overhaul
Product-led sales isn’t easy, but it’s worth it. I run revenue at Disco, a data platform that enables direct-to-consumer brand...
by Arjun Reddy
Product
Think $1M ARR Means You’ve Achieved Product-Market Fit? Think Again.
I’ve had countless conversations with founders about product-market fit. Through the course of these conversations, I run into a lot...
by Kaitlyn Henry
Product-Led Growth
Inside Hootsuite’s Product-led Growth Journey
You don’t hear much about the successful transitions from a sales-led focused business to a product-led business. Many folks have...
by Kyle Poyar
Product-Led Growth
Building For The End User With HubSpot’s Christopher “Millsy” Miller
I can’t tell you the number of times founders ask me how their companies can become product-led. I never know...
by Casey Renner