Why SaaS Partner Programs & Consultants Are a Match Made in Heaven

Formstack’s Amanda Nielsen explains the top five benefits consultants, agencies and SaaS companies can realize through their partner relationships.

by Amanda Nielsen
How balena Embraces Conway’s Law at Scale

Mackey Craven interviewed balena’s Alexandros Marinos on how they incorporate Conway’s Law into how they design their product and their organization.

by Mackey Craven
The Ultimate Product Led Growth Resources Guide
Editor's Note: This article was first published on November 1, 2018.  Back in the the 1980s, software was sold on...
by Kyle Poyar
Netflix Quietly Perfected Their Pricing. Here’s What You Can Learn.
Editor's Note: This article was first published on January 25, 2018.  You know the story. Back in 2011, Netflix restructured...
by Kyle Poyar
Product Led Growth
HubSpot's 5 Strategies for Transitioning to a Product-Led Organization

Shifting from a traditional inbound enterprise to a product led growth strategy is no easy task. Find out what HubSpot’s David Barron learned during their journey.

by David Barron
Pricing Transformations in 2020

Kyle Poyar, VP, Market Strategy at OpenView, and Steven Forth, Partner at Ibbaka, discuss the hot topics that you need to be factoring into your pricing plans for 2020.

by Kyle Poyar, Steven Forth
BUILD: The End User Era

As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!

by OpenView
Marketing in a PLG Company: Insights from Plaid’s former Head of Marketing [Podcast]

Check out our bonus podcast episode with Helen Min, former Head of Marketing at Plaid, as she explains how marketing works in a product led growth company.

by Devon McDonald
OpenView’s Top Product Led Growth Content from 2019

The end of the year typically means content calendars are full of roundup articles and trends to look out for in the new year. Check out OpenView’s top product led growth content from 2019!

by Bayley Dietz