Product

OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...

Usage-based pricing (UBP) continues its march toward becoming the dominant pricing model in SaaS. One of the thorniest topics that...

Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and...

The lesson: Rules are made to be broken.

How did Snowflake, a data cloud company, grow to become one of the few cloud-native SaaS companies to reach $1...

SaaS businesses love annual contracts. Look no further than the data. Excluding the usage-based pricing pioneers, 68% of the Cloud...

When we think about inherently viral products, what comes to mind are collaboration products like video conferencing (Zoom), meeting scheduling...

Since Algolia’s founding in 2012, we’ve had eight evolutions of our pricing model. In the early days, we took a...

I joined Datadog as VP Finance back in 2015 when the company was still very small. Back then, the company...