Product

Product-led growth (PLG) is an end-user-focused growth model that relies on the product itself as the primary driver of customer...

In a product-led growth model, you’re challenged to deliver value first and monetize second. PLG companies almost always allow users...

Product-led growth (PLG) starts with the end user. A healthy PLG engine depends on these users discovering your product through...

I vaguely remember reading Dave McClure’s pirate metrics (circa 2007!) SlideShare when I started a new job at a startup...

What’s better for PLG: freemium or free trial? You’ve probably debated the question ad nauseam. They both have their pros...

It may come as no surprise that usage-based pricing (UBP) is a hot trend in SaaS. A 2021 report by...

We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...

We are back with our third annual Product Benchmarks report. I found OpenView because of its annual SaaS Benchmarks report....

This blog post was originally published in January 2022 and updated in June 2022 with new data. Product-led growth (PLG)...