Product
It’s Not Always About Making Things Easier: When to Make Your Sign up Flow Harder.

We’re all told that creating a frictionless funnel is key for user acquisition and onboarding. But what if it’s actually better to create friction in your funnel? Find out why here.

by Kristen Berman, Evelyn Gosnell
Product Led Growth
Product Led Growth Maturity Grader

Welcome to OpenView’s Product Led Growth Maturity Grader. The overall goal of this tool is to give you a quick idea of how far along your organization is on the PLG maturity spectrum. As you answer questions, we’ll adjust your Maturity Score and give you advice on how to improve in real-time.

by Sam Richard
Product
How to Structure and Run a Pricing Project
After wearing many SaaS hats, from my early engineering days to my product positions and former role as Head of...
by Abdemanaf Tambawala
Product
The Essential Driver Behind Product Adoption, Retention and Growth
Editor's Note: This article was first published on Userlane's blog here.  A successful SaaS business model that leads to product...
by Andy Mura
Product
An Inside Look at How SurveyMonkey Overhauled Pricing After 10 Years

How did the team at SurveyMonkey know it was time revamp their pricing strategy? Find out which signals tipped them off and how they made it a success.

by Kyle Poyar
Product
The Four-step Pricing Process for Fast-growing SaaS Companies

Mike Walsh, CMO at Reflektive, has gone through multiple pricing processes and has developed his own framework for assessing the situation and then developing pricing that is appropriate and effective. Learn more about his 4-step framework here.

by Mike Walsh
Product
Putting PQLs into Practice at Your Organization

What are PQLs and how do you successfully transfer those leads over to your sales team? Learn how you can use (some) lead scoring tools to successfully find the customers that will convert to paying customers.

by Sam Richard
Product
SaaS Differentiation: How to Win in a Crowded Market with High Feature Commoditization
The other day, I was discussing the inception of Loomly on a podcast, when the host asked me, “Wasn’t it...
by Thibaud Clement
Product Led Growth
What is Product Led Growth? How to Build a Software Company in the End User Era

What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

by Blake Bartlett