Product
The Ultimate Product Led Growth Resources Guide
Editor's Note: This article was first published on November 1, 2018.  Back in the the 1980s, software was sold on...
by Kyle Poyar
Product
Netflix Quietly Perfected Their Pricing. Here’s What You Can Learn.
Editor's Note: This article was first published on January 25, 2018.  You know the story. Back in 2011, Netflix restructured...
by Kyle Poyar
Product Led Growth
HubSpot's 5 Strategies for Transitioning to a Product-Led Organization

Shifting from a traditional inbound enterprise to a product led growth strategy is no easy task. Find out what HubSpot’s David Barron learned during their journey.

by David Barron
Product
Pricing Transformations in 2020

Kyle Poyar, VP, Market Strategy at OpenView, and Steven Forth, Partner at Ibbaka, discuss the hot topics that you need to be factoring into your pricing plans for 2020.

by Kyle Poyar, Steven Forth
Product
BUILD: The End User Era

As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!

by OpenView
Product
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Marketing in a PLG Company: Insights from Plaid’s former Head of Marketing [Podcast]

Check out our bonus podcast episode with Helen Min, former Head of Marketing at Plaid, as she explains how marketing works in a product led growth company.

by Devon McDonald
Product
OpenView’s Top Product Led Growth Content from 2019

The end of the year typically means content calendars are full of roundup articles and trends to look out for in the new year. Check out OpenView’s top product led growth content from 2019!

by Bayley Dietz
Product
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How Calendly Serves 5,000,000 People on a Monthly Basis [Podcast]

On the last episode of the season, Tope Awotona, Founder & CEO of Calendly, shares his take on product led growth and what finally convinced him the was the right business to build.

by Mackey Craven
Product
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Webflow’s Mission to Empower as Many People as Possible [Podcast]

This episode features Vlad Magdalin, Co-founder & CEO of Webflow, a business that took four tries to get off the ground. Find out how they think about creating a product that’s applicable to as many people as possible and why adding incremental value is more important than shipping a perfect product.

by Mackey Craven