Product

Product-Led Growth
Which Public Companies Are Product-Led? 40 At Our Latest Count
Product-led growth (PLG) is an end-user-focused growth model that relies on the product itself as the primary driver of customer...
by Sam Richard
Product
Your Guide to Ungated Products
In a product-led growth model, you’re challenged to deliver value first and monetize second. PLG companies almost always allow users...
by Kyle Poyar
Product-Led Growth
Your Guide To Outbound & PLG: How To Accelerate Revenue Growth Without Compromising PLG
Product-led growth (PLG) starts with the end user. A healthy PLG engine depends on these users discovering your product through...
by Kyle Poyar
Product
Activation: The Product Metric Everyone Thinks They Need But Can’t Seem To Define
I vaguely remember reading Dave McClure’s pirate metrics (circa 2007!) SlideShare when I started a new job at a startup...
by Sam Richard
Pricing & Positioning
Your Guide to Reverse Trials
What’s better for PLG: freemium or free trial? You’ve probably debated the question ad nauseam. They both have their pros...
by Kyle Poyar
Pricing & Positioning
Launching Usage-Based Pricing: A Story in 3 Sprints and a 26% Increase in NRR
It may come as no surprise that usage-based pricing (UBP) is a hot trend in SaaS. A 2021 report by...
by Austin Yang
Product-Led Growth
Your Guide to PLG Benchmarks
We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...
by Kyle Poyar
Product-Led Growth
Metrics, Steady Growth, What’s Next for PLG: Product Benchmarks 2022
We are back with our third annual Product Benchmarks report. I found OpenView because of its annual SaaS Benchmarks report....
by Sam Richard
Product
The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market
This blog post was originally published in January 2022 and updated in June 2022 with new data.  Product-led growth (PLG)...
by Sam Richard