Sales
Embracing Sales in a Product-Led Company

It can be difficult to marry sales with a product led growth approach. Find out how Wistia’s CEO found the right balance to have the most impact.

by Chris Savage
Product
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Life as a Pricing Pro at SendGrid & InVision [Podcast]
This episode features two pricing professionals from PLG companies for double the insider secrets! Madeline Stein is the Principal Pricing...
by Kyle Poyar
Product
Why I Wrote the Book On Product Led Growth
Editor's Note: This article covers one chapter from the book on “Product-Led Growth: How to Build a Product That Sells...
by Wes Bush
Product
Beginner’s Guide to Product Qualified Leads (PQLs)
Editor's Note: This article was first published on Product-Led Institute's blog here.  A product qualified lead (PQL) is a lead...
by Wes Bush
Product
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Customer-Driven Pricing with Logikcull's CEO [Podcast]
Andy Wilson is the Founder & CEO of Logikcull, a legal tech startup that’s revolutionizing how lawyers handle document discovery....
by Kyle Poyar
Product
Product-led Companies - Why and How They Work
Product led growth (PLG) is a term that has become pretty mainstream in SaaS circles, but some companies still miss...
by Hiten Shah
Product
It's a Rough Time to Be a Startup - Here's What You Can Do About It
SaaS is now ubiquitous. Salesforce, which turned 20 in March, surpassed $13 billion in annual revenue this year. Everywhere you...
by Kyle Poyar
Product
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Pricing at a PLG Company with Figma’s CCO [Podcast]
Amanda Kleha has been involved with pricing at PLG companies like Zendesk and Figma. On this episode, she explains when...
by Kyle Poyar
Product
Leveraging Data for More Impactful, Relevant Feature Development
As a product strategy leader for a screen capture and video editing software business sees it, creating viable features for...
by Keith Fenech