Product
We’re all told that creating a frictionless funnel is key for user acquisition and onboarding. But what if it’s actually better to create friction in your funnel? Find out why here.
Welcome to OpenView’s Product Led Growth Maturity Grader. The overall goal of this tool is to give you a quick idea of how far along your organization is on the PLG maturity spectrum. As you answer questions, we’ll adjust your Maturity Score and give you advice on how to improve in real-time.
How did the team at SurveyMonkey know it was time revamp their pricing strategy? Find out which signals tipped them off and how they made it a success.
Mike Walsh, CMO at Reflektive, has gone through multiple pricing processes and has developed his own framework for assessing the situation and then developing pricing that is appropriate and effective. Learn more about his 4-step framework here.
What are PQLs and how do you successfully transfer those leads over to your sales team? Learn how you can use (some) lead scoring tools to successfully find the customers that will convert to paying customers.
What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.