Product
The Power of Simmering: Airtable’s Design Principles for a PLG Company

Airtable’s VP of Customer Engagement explains how the organization embraces change in an intentional and measured way that balances their technological innovation with a very human-driven approach to growth.

by Liat Bycel
Product
The Power of Simplicity: How Auth0 Takes on Complex Identity Challenges with a Developer Approach

Learn how the founders of Auth0 took on complex identity challenges with a developer approach (including the three design principles that are encoded into their DNA).

by Eugenio Pace
Product
The Product Led Growth Market Map

OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.

by Blake Bartlett
Product
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Systems Engineering for Platforms & Organizations [Podcast]

This episode of BUILD features Alex Marinos, Founder & CEO of one of the newest members of the OV portfolio, balena. Find out how they pivoted to a product led growth strategy and the solution they built to minimize pain for employees as a distributed team.

by Mackey Craven
Product Led Growth
Product Led, but People Focused

Ashik Ahmed, Co-founder of Deputy, explains how they realized they could combine automation and people not only in their product, but also in how they sell the product.

by Ashik Ahmed
Product
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Pendo’s Culture & The Power of The Product Experience [Podcast]

Mackey chatted with Pendo’s Todd Olson about their culture and how their product empowers customers to deliver amazing experiences to users. You’ll also find out the role product led growth has played in their success so far.

by Mackey Craven
Product
Your Product Development: What Are the Most Crucial Product Marketing Activities?

Is there a concrete step-by-step process to implement Product Marketing in your org? Not exactly. But Shirin Shahin explains a few critical steps that can happen at various early stages of a startup as they relate to Product Marketing.

by Shirin Shahin
Product
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How Auth0 Scales with Simplicity [Podcast]

Even with such a complex product, the Auth0 team has always been focused on keeping it as simple as possible. On this episode, Eugenio Pace, Co-founder & CEO, shares how they’ve managed to stick to that as they’ve scaled and the companies they looked to for inspiration.

by Mackey Craven
Product Led Growth
From Bootstrapped to Category Leader: Lessons from Zapier's Founders

Zapier has come a long way since its founding in 2011. Learn how some of their earliest decisions as founders still hold up, even after years of growth and evolution.

by Wade Foster