Product
Activation: The Product Metric Everyone Thinks They Need But Can’t Seem To Define
I vaguely remember reading Dave McClure’s pirate metrics (circa 2007!) SlideShare when I started a new job at a startup...
by Sam Richard
Product-Led Growth
Metrics, Steady Growth, What’s Next for PLG: Product Benchmarks 2022
We are back with our third annual Product Benchmarks report. I found OpenView because of its annual SaaS Benchmarks report....
by Sam Richard
Product
The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market
This blog post was originally published in January 2022 and updated in June 2022 with new data.  Product-led growth (PLG)...
by Sam Richard
Product
The many flavors of developer-focused software

Selling to developers isn’t impossible—it just requires marketers and sales teams to adjust their tactics outside of the established SaaS playbook.

by Sam Richard
Product-Led Growth
Good Growth Leaders are Unicorns: Here’s How To Find Them
The growth role is a confusing one to hire for. Early growth leaders should wear many different hats: experimenting with...
by Sam Richard
Product-Led Growth
Need to grow fast? There’s a team for that now

To build a growth team, or not to build a growth team? If you’re still asking the question, you’re probably already behind.

by Sam Richard
Product
Selling to Developers? Use These 3 Data Strategies

The most important one: Don’t overthink it.

by Sam Richard
Product
The Ultimate List of Developer-Focused Sales and Marketing Resources

Since the response to our playbook has been overwhelmingly positive, we wanted to follow up its release with a list of our favorite guides and articles.

by Sam Richard