Benchmarks
Does Your SaaS Product Measure Up?

The 2020 SaaS Product Benchmarks Report is finally here.

by Sam Richard
Product Led Growth
How to Pair Sales and Self-Service for Maximum Impact

So you’ve launched a freemium version of your product or a free trial, and you’re swimming in more leads than your sales team could ever work effectively. How can you manage your funnel?

by Sam Richard
Product
The Assessment Every Business Needs to Do ASAP

Unless you’re Amazon, Instacart or Zoom, you need to assess your customers’ engagement with your product. Sam Richard shares the dos and don’ts of customer health scoring.

by Sam Richard
Product
Enterprise Growth Wisdom From IBM’s Zoltan Szalas

The secret to his success? A data-driven approach to growth—and a genuine love for all things data.

by Sam Richard
Product Led Growth
The 8 KPIs That Actually Matter—and How to Measure Them

We monitor these closely within our portfolio at OpenView.

by Sam Richard
Product Led Growth
The New SaaS Metric You Should Be Tracking

Give this metric its own headline in your next investment deck, executive dashboard or monthly update.

by Sam Richard
Product Led Growth
Product Led Growth Maturity Grader

Welcome to OpenView’s Product Led Growth Maturity Grader. The overall goal of this tool is to give you a quick idea of how far along your organization is on the PLG maturity spectrum. As you answer questions, we’ll adjust your Maturity Score and give you advice on how to improve in real-time.

by Sam Richard
Product
Putting PQLs into Practice at Your Organization

What are PQLs and how do you successfully transfer those leads over to your sales team? Learn how you can use (some) lead scoring tools to successfully find the customers that will convert to paying customers.

by Sam Richard