Product
Your Developer Documentation Is a Conversion Tool, So Why Aren’t You Treating It Like One?

We’re looking at the changes companies like Snyk, Stripe, Mulesoft, Confluent, DataBricks, and more made over time to align their front-door and side-door channels.

by Sam Richard
Product Led Growth
How Guru Layers Human Touchpoints Onto a Strong Self-Service Model

They’ve done an exceptional job of bridging the gap between what a product can offer end users at any time and any place, while also enabling a human touch and a tailored experience where and when it’s desired.

by Sam Richard
Product
I Asked 50+ Developers How They Buy Software. Here’s What I Learned.

Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work.

by Sam Richard
Benchmarks
Does Your SaaS Product Measure Up?

The 2020 SaaS Product Benchmarks Report is finally here.

by Sam Richard
Product Led Growth
How to Pair Sales and Self-Service for Maximum Impact

So you’ve launched a freemium version of your product or a free trial, and you’re swimming in more leads than your sales team could ever work effectively. How can you manage your funnel?

by Sam Richard
Product Led Growth
The 8 KPIs That Actually Matter—and How to Measure Them

We monitor these closely within our portfolio at OpenView.

by Sam Richard
Product
The Assessment Every Business Needs to Do ASAP

Unless you’re Amazon, Instacart or Zoom, you need to assess your customers’ engagement with your product. Sam Richard shares the dos and don’ts of customer health scoring.

by Sam Richard
Product
Enterprise Growth Wisdom From IBM’s Zoltan Szalas

The secret to his success? A data-driven approach to growth—and a genuine love for all things data.

by Sam Richard