We’re looking at the changes companies like Snyk, Stripe, Mulesoft, Confluent, DataBricks, and more made over time to align their front-door and side-door channels.
They’ve done an exceptional job of bridging the gap between what a product can offer end users at any time and any place, while also enabling a human touch and a tailored experience where and when it’s desired.
Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work.
The lesson: Rules are made to be broken.
So you’ve launched a freemium version of your product or a free trial, and you’re swimming in more leads than your sales team could ever work effectively. How can you manage your funnel?
We monitor these closely within our portfolio at OpenView.