Product
Selling to Developers? Use These 3 Data Strategies

The most important one: Don’t overthink it.

by Sam Richard
Product
The Ultimate List of Developer-Focused Sales and Marketing Resources

Since the response to our playbook has been overwhelmingly positive, we wanted to follow up its release with a list of our favorite guides and articles.

by Sam Richard
Product-Led Growth
The 8 KPIs That Actually Matter—And How To Measure Them

We monitor these closely within our portfolio at OpenView.

by Sam Richard
Product
Forget Everything You Know About Selling to Developers

How can highly technical businesses break through the noise in the developer-focused tools space?

by Sam Richard
Product
I Asked 50+ Developers How They Buy Software. Here’s What I Learned.

Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work.

by Sam Richard
Product
Your Developer Documentation Is a Conversion Tool, So Why Aren’t You Treating It Like One?

We’re looking at the changes companies like Snyk, Stripe, Mulesoft, Confluent, DataBricks, and more made over time to align their front-door and side-door channels.

by Sam Richard
Product-Led Growth
How Guru Layers Human Touchpoints Onto a Strong Self-Service Model

They’ve done an exceptional job of bridging the gap between what a product can offer end users at any time and any place, while also enabling a human touch and a tailored experience where and when it’s desired.

by Sam Richard
Benchmarks
Does Your SaaS Product Measure Up?

The 2020 SaaS Product Benchmarks Report is finally here.

by Sam Richard