Product
The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market
Product-led growth (PLG) is an end-user-focused growth model that relies on the product as the primary driver of customer acquisition,...
by Sam Richard
Product
The many flavors of developer-focused software

Selling to developers isn’t impossible—it just requires marketers and sales teams to adjust their tactics outside of the established SaaS playbook.

by Sam Richard
Product-Led Growth
Good Growth Leaders are Unicorns: Here’s How To Find Them
The growth role is a confusing one to hire for. Early growth leaders should wear many different hats: experimenting with...
by Sam Richard
Product-Led Growth
Need to grow fast? There’s a team for that now

To build a growth team, or not to build a growth team? If you’re still asking the question, you’re probably already behind.

by Sam Richard
Product
Selling to Developers? Use These 3 Data Strategies

The most important one: Don’t overthink it.

by Sam Richard
Product
The Ultimate List of Developer-Focused Sales and Marketing Resources

Since the response to our playbook has been overwhelmingly positive, we wanted to follow up its release with a list of our favorite guides and articles.

by Sam Richard
Product-Led Growth
The 8 KPIs That Actually Matter—And How To Measure Them

We monitor these closely within our portfolio at OpenView.

by Sam Richard
Product
Forget Everything You Know About Selling to Developers

How can highly technical businesses break through the noise in the developer-focused tools space?

by Sam Richard
Product
I Asked 50+ Developers How They Buy Software. Here’s What I Learned.

Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work.

by Sam Richard