Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work.
We’re looking at the changes companies like Snyk, Stripe, Mulesoft, Confluent, DataBricks, and more made over time to align their front-door and side-door channels.
They’ve done an exceptional job of bridging the gap between what a product can offer end users at any time and any place, while also enabling a human touch and a tailored experience where and when it’s desired.
So you’ve launched a freemium version of your product or a free trial, and you’re swimming in more leads than your sales team could ever work effectively. How can you manage your funnel?
Welcome to OpenView’s Product Led Growth Maturity Grader. The overall goal of this tool is to give you a quick idea of how far along your organization is on the PLG maturity spectrum. As you answer questions, we’ll adjust your Maturity Score and give you advice on how to improve in real-time.