Which Public Companies Are Product-Led? 40 At Our Latest Count

Product-led growth (PLG) is an end-user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion, and expansion. Although it’s rightfully associated with viral, freemium, bottom-up distribution, product-led growth is more than a simple go-to-market formula.

At OpenView, we’ve been paying close attention to companies that fit this mold since 2012, coining the term product-led growth in 2016. Our thesis is and always has been that these companies grow more quickly than their peers who aren’t product-led, spend more on research and development, and place a higher emphasis on building out a growth engine for the future.

Product-led growth company logos

For the first time, we’re able to understand product-led business performance during a potential bear market, or at least a market without the endless optimism as 2020-2021. While valuations are significantly lower than they were a year or two ago, product-led businesses still outperform their peers in terms of growth rate, R&D spend, and margins.

Most importantly, the number of companies featured in the PLG Index since we first published has grown by 33%, creating a wave in the public markets that can’t be stopped, and raising the bar for SaaS companies across the board. 

Sam Richard
Sam Richard
VP of Growth
OpenView

Sam Richard is VP of Growth at OpenView, helping our portfolio accelerate top-line growth through establishing best practices and processes to support product led growth. At OpenView, Sam works closely with portfolio leadership teams to discover and implement the most impactful strategies for growth, including onboarding and retention optimization, expansion strategy, funnel optimization and channel/partner strategy.
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