Product Led Growth Index

At OpenView, we believe businesses with product led growth (PLG) strategies will feature prominently among top performers in the software landscape. Launched in June 2018, OpenView’s Product Led Growth Index exposes the financial, operating and valuation data for the public PLG companies that we track. With the expectation that global market volatility will continue in 2019, investors will search for growth assets that deliver strong permission to believe in continued growth and market leadership. We continue to believe that the valuation gap between public product led growth businesses and the rest of the public SaaS landscape will widen as PLG businesses become coveted assets. 2019 will be a breakout year for PLG stocks!

Below is a look at key valuation drivers for the PLG businesses in the public SaaS index compared with the broader set. This data was sourced from Pitchbook on 6/3/2019, and market data is as of 5/31/2019.

You can download the Index here.

We will continue to update and iterate on this Index over time. If you have questions, comments or additions to the Index, please contact Sean Fanning at

Prior Versions
PLG Index (as of June 30, 2018)
PLG Index (as of January 9, 2019)
Legal Disclaimer

OpenView’s Product Led Growth Index (PLG Index) is provided for informational purposes only and is not intended as investment advice, or as an offer or a solicitation to buy or sell any securities. While the data contained in the PLG Index is believed to be reliable, no representation or warranty, whether express or implied, is made and no liability or responsibility is accepted by OpenView or its employees, partners or affiliates as to its accuracy or completeness. OpenView has no obligation to update the PLG Index. OpenView, its affiliates, or any of their respective employees, partners, advisors and investors, may have an investment in, or be engaged in transactions with, any of the companies that are constituents of the PLG Index. An investor’s decision to buy or sell securities should depend on individual circumstances (such as the investor’s existing holdings) and other considerations. Each investor should consult his or her own financial and tax advisors before engaging in any transaction based on the PLG Index.