Product

Product-Led Growth
Spearheading PLG at Stack Overflow: How Product-Led and Sales-Led Growth Fell into Alignment
Our third annual Product Benchmark Report showed a massive uplift in the number of companies adopting product-led growth, not only...
by Sam Richard
Product
The Product-Led Growth Market Map

OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.

by Sam Richard
Product
New Approaches To the Old-School Relational Database
Editor’s Note: As two investors keeping a close eye on the world of data, Kaitlyn Henry from OpenView and Sam...
by Kaitlyn Henry, Sam Broner
Product-Led Growth
Which Public Companies Are Product-Led? 40 At Our Latest Count
Product-led growth (PLG) is an end-user-focused growth model that relies on the product itself as the primary driver of customer...
by Sam Richard
Product
Your Guide to Ungated Products
In a product-led growth model, you’re challenged to deliver value first and monetize second. PLG companies almost always allow users...
by Kyle Poyar
Product-Led Growth
Your Guide To Outbound & PLG: How To Accelerate Revenue Growth Without Compromising PLG
Product-led growth (PLG) starts with the end user. A healthy PLG engine depends on these users discovering your product through...
by Kyle Poyar
Product
Activation: The Product Metric Everyone Thinks They Need But Can’t Seem To Define
I vaguely remember reading Dave McClure’s pirate metrics (circa 2007!) SlideShare when I started a new job at a startup...
by Sam Richard
Pricing & Positioning
Your Guide to Reverse Trials
What’s better for PLG: freemium or free trial? You’ve probably debated the question ad nauseam. They both have their pros...
by Kyle Poyar
Pricing & Positioning
Launching Usage-Based Pricing: A Story in 3 Sprints and a 26% Increase in NRR
It may come as no surprise that usage-based pricing (UBP) is a hot trend in SaaS. A 2021 report by...
by Austin Yang