Product

This startup has gone from creator economy pioneer to the poster child of a successful bootstrapped product-led SaaS business. I’m...

Last year, we reported on the widespread shift to usage-based pricing—charging based on usage, not just user seats. But a...

Whether you’re implementing a PLG strategy for the first time or optimizing from a strong foundation, odds are you’re thinking...

Welcome to the fourth edition of the Pricing Transformations series. This year we look back at 2022 and forward to...

As product-led growth (PLG) becomes more popular, we’re starting to see companies apply PLG techniques in totally new and different...

If you’re a subscriber to my Growth Unhinged Substack, you might have seen the introduction of a new segment I’m...

Y’all know that I love to explore the playbooks of the best-known PLG startups, such as Hotjar (bootstrapped to $50...

It’s been a big year for OpenView’s blog, thanks to the support of readers like you. In 2022, we published...

Real talk: what the heck does a best-in-class PLG org look like? It’s one of the most frequent questions I...