Product
Every year we ask the OpenView network to weigh in, and this time around many folks unsurprisingly made predictions around a trend most of us in SaaS had to adapt to (and, to be honest, are still figuring out) in 2020.
The bottom line: Expansion-stage SaaS companies are well positioned to thrive in 2021.
OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.
We talked with MongoDB’s former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.
Todd talked to us about what exactly “product led” means, how a product-led strategy extends way beyond acquisition, and how the less-is-more concept can make a big difference.
Infinum’s Bojan Bajic talks us through how to incorporate branding elements into the design of your digital products.
This should be a top priority as you plan for 2021.
Crazy Egg co-founder Hiten Shah lays out what it takes to make a run at a PLG approach.
Leaders from Twilio, IBM, SurveyMonkey and more share their best tips.