Product
An Inside Look at How SurveyMonkey Overhauled Pricing After 10 Years

How did the team at SurveyMonkey know it was time to revamp their pricing strategy? We’re exploring which signals tipped them off and how they made it a success.

by Kyle Poyar
Product
Listen
How MongoDB Scaled Their Open Source Product with a Bottom-Up and Top-Down Sales Motion
So you've changed your MQL (marketing qualified lead) to a PQL (product qualified lead). That's all you need to do...
by Meg Johnson
Benchmarks
Does Your SaaS Product Measure Up?

The 2020 SaaS Product Benchmarks Report is finally here.

by Sam Richard
Product Led Growth
An Inside Look at How Datadog Reached $500M in ARR (and Counting)

Datadog’s VP of Marketing Alex Rosemblat told us all the details.

by Kristin Hillery
Product Led Growth
The Secret to Success in Product Led Growth—According to HubSpot's Kieran Flanagan

Improving processes, adding more documentation and holding a bunch of training sessions won’t scale a product-led engine—it’s org design that matters.

by Kristin Hillery
Product Led Growth
How to Pair Sales and Self-Service for Maximum Impact

So you’ve launched a freemium version of your product or a free trial, and you’re swimming in more leads than your sales team could ever work effectively. How can you manage your funnel?

by Sam Richard
Product
What Product-Led Storytelling Is And How It Drives User Acquisition

We’re diving deep into what product-led storytelling is and how to leverage it for growth.

by Victor Eduoh
Product Led Growth
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Can Facebook Really Compete with Shopify?

OpenView’s Blake Bartlett talks Shops on the latest episode of PLG 123, our original web series that covers the biggest product led growth news.

by Kristin Hillery
PLG 123
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Video: Who Actually Competes with Slack?

There are two races happening in product-led growth today.

by Blake Bartlett