Product

Product-Led Growth
A New Era for PLG: Introducing the Age of Connected Work
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
by Kyle Poyar, Sanjiv Kalevar, Chris Gaertner
Sales
Going Usage-Based? It’s Time to Rethink your Sales Comp
Usage-based pricing (UBP) continues its march toward becoming the dominant pricing model in SaaS. One of the thorniest topics that...
by Ben Chambers
Product-Led Growth
Inventing Product-Led Growth: How PLG Went From An Idea to the Biggest Trend In Software
Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and...
by Kyle Poyar
Pricing & Positioning
How Usage-Based Pricing Unlocks Rapid Growth: Stories of Scaling [eBook]
How did Snowflake, a data cloud company, grow to become one of the few cloud-native SaaS companies to reach $1...
by Kyle Poyar
Pricing & Positioning
Monthly vs. Annual Contracts: Is It Time To Reconsider Your Annual Plan?
SaaS businesses love annual contracts.  Look no further than the data. Excluding the usage-based pricing pioneers, 68% of the Cloud...
by Curt Townshend
Product
Your Guide to Product Virality: How To Position Nearly Any PLG Product for Virality
When we think about inherently viral products, what comes to mind are collaboration products like video conferencing (Zoom), meeting scheduling...
by Kyle Poyar
Pricing & Positioning
Going Usage-Based: How Algolia Built Their Most Customer Friendly Pricing Model Ever
Since Algolia’s founding in 2012, we’ve had eight evolutions of our pricing model.  In the early days, we took a...
by Julien Lemoine, Gaëtan Gachet
Pricing & Positioning
Implementing Usage-Based Pricing: What Your Financial Teams Need to Know
I joined Datadog as VP Finance back in 2015 when the company was still very small. Back then, the company...
by Scott Buxton