Given the consumption-based success stories of similar open-source software products like Elastic and MongoDB, Cypress will be one to watch.
How can highly technical businesses break through the noise in the developer-focused tools space?
Hint: It’s not the same as product management.
Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work.
Hint: You have to look beyond the website or pricing page.
What started out as an adaptive move to help Logz.io align with buyer behavior turned out to be a powerful way for them to open up the market and take advantage of incremental opportunities.