Product

Pricing & Positioning
Inside Cypress’s Playbook for Launching Usage-Based Pricing

Given the consumption-based success stories of similar open-source software products like Elastic and MongoDB, Cypress will be one to watch.

by Kyle Poyar
Product
Forget Everything You Know About Selling to Developers

How can highly technical businesses break through the noise in the developer-focused tools space?

by Sam Richard
Product
The Role of Product Marketing—And Why Startups Need to Define It

Hint: It’s not the same as product management.

by Saeed Khan
Product
I Asked 50+ Developers How They Buy Software. Here’s What I Learned.

Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work.

by Sam Richard
Finance & Operations
A New Way To Tell if a Company Is Truly Product-Led

Hint: You have to look beyond the website or pricing page.

by Kyle Poyar
Product
When Does Open Source Make Sense for a Business?

And will open source provide a strategic advantage for your go-to-market motion? Jon Natkins gives us an in-depth answer.

by Jon Natkins
Pricing & Positioning
Risk Discounts and Usage-Based Pricing

You’re probably not aware of it, but the price of your product includes a risk discount.

by Steven Forth
Product-Led Growth
How Logz.io Took Self-Service from 0 to 50% of New Customers

What started out as an adaptive move to help Logz.io align with buyer behavior turned out to be a powerful way for them to open up the market and take advantage of incremental opportunities.

by Kyle Poyar