Product
19 SaaS Predictions For 2021 and Beyond

Every year we ask the OpenView network to weigh in, and this time around many folks unsurprisingly made predictions around a trend most of us in SaaS had to adapt to (and, to be honest, are still figuring out) in 2020.

by Casey Renner
Finance & Operations
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5 Major Takeaways From the 2020 Expansion SaaS Benchmarks Report

The bottom line: Expansion-stage SaaS companies are well positioned to thrive in 2021.

by Jamie Wallace
Product
The Product Led Growth Market Map

OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.

by Blake Bartlett
Product
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MongoDB's Playbook for Breaking Into and Dominating a Market

We talked with MongoDB’s former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.

by Jamie Wallace
Product Led Growth
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'Measure Everything'—Pendo's Todd Olson on Becoming a Product-Led Organization

Todd talked to us about what exactly “product led” means, how a product-led strategy extends way beyond acquisition, and how the less-is-more concept can make a big difference.

by Jamie Wallace
Product Design
Branding Is More Than Just a Logo

Infinum’s Bojan Bajic talks us through how to incorporate branding elements into the design of your digital products.

by Bojan Bajic
Product
Product-Led Companies: Why and How They Work

Crazy Egg co-founder Hiten Shah lays out what it takes to make a run at a PLG approach.

by Hiten Shah