Product
Product
Everything You Need to Know About Freemium Pricing
Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.
by Kyle Poyar Product
5 Common DataOps Mistakes (and How To Avoid Them)
In the process of exploring or formalizing your DataOps efforts? GitLab's Rob Parker shares what not to do.
by Kaitlyn Henry Product
Selling to Developers? Use These 3 Data Strategies
The most important one: Don't overthink it.
by Sam Richard Product
Why Marketing Needs to Speak Product—Advice from Mailchimp’s Former Director of Growth
Every company wants to achieve rapid growth, but it can't happen without cross-team collaboration.
by Jamie Wallace Product
The Ultimate List of Developer-Focused Sales and Marketing Resources
Since the response to our playbook has been overwhelmingly positive, we wanted to follow up its release with a list of our favorite guides and articles.
by Sam Richard Product
Investors Predict What’s Next In Identity and Access Management
97% of security executives plan to expand or continue existing spend on identity and access management tools in 2021.
by Kaitlyn Henry Product
Your Pricing Project Starts Here
Editor’s Note: This article was first published on June 24, 2021. We’ve found that the hardest part of running a…
by Kyle Poyar Product
The 8 KPIs That Actually Matter—And How To Measure Them
We monitor these closely within our portfolio at OpenView.
by Sam Richard Product
The Ultimate List of Usage-Based Pricing Resources
We know a lot of folks are considering the switch, so we've curated a list of some of our favorite articles and guides.
by Kyle Poyar