Product

Podcast
3 Steps to Painless Design Delivery—According to Zeplin's CEO and CMO

It’s no secret that it can be a little tricky getting from design creation to design delivery.

by Meg Johnson
Product
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Does Your Product Need Its Own Category?

Done right, category creation sets you up in a uniquely defensible position as a category leader.

by Jamie Wallace
Product
Everything You Need to Know About Freemium Pricing

Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.

by Kyle Poyar
Product
5 Common DataOps Mistakes (and How To Avoid Them)

In the process of exploring or formalizing your DataOps efforts? GitLab’s Rob Parker shares what not to do.

by Kaitlyn Henry
Product
Selling to Developers? Use These 3 Data Strategies

The most important one: Don’t overthink it.

by Sam Richard
Podcast
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Why Marketing Needs to Speak Product—Advice from Mailchimp's Former Director of Growth

Every company wants to achieve rapid growth, but it can’t happen without cross-team collaboration.

by Jamie Wallace
Product
The Ultimate List of Developer-Focused Sales and Marketing Resources

Since the response to our playbook has been overwhelmingly positive, we wanted to follow up its release with a list of our favorite guides and articles.

by Sam Richard
Finance & Operations
Investors Predict What’s Next In Identity and Access Management

97% of security executives plan to expand or continue existing spend on identity and access management tools in 2021. 

by Kaitlyn Henry, Eliza Loring
Pricing & Positioning
Your Pricing Project Starts Here
Editor’s Note: This article was first published on June 24, 2021.  We’ve found that the hardest part of running a...
by Kyle Poyar, Curt Townshend