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Product

Everything You Need to Know About Freemium Pricing

Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.

by Kyle Poyar
DataOps meeting

Product

5 Common DataOps Mistakes (and How To Avoid Them)

In the process of exploring or formalizing your DataOps efforts? GitLab's Rob Parker shares what not to do.

by Kaitlyn Henry

Product

Selling to Developers? Use These 3 Data Strategies

The most important one: Don't overthink it.

by Sam Richard
Lauren Schuman

Product

Why Marketing Needs to Speak Product—Advice from Mailchimp’s Former Director of Growth

Every company wants to achieve rapid growth, but it can't happen without cross-team collaboration.

by Jamie Wallace
Devs meeting

Product

The Ultimate List of Developer-Focused Sales and Marketing Resources

Since the response to our playbook has been overwhelmingly positive, we wanted to follow up its release with a list of our favorite guides and articles.

by Sam Richard
Login screen

Product

Investors Predict What’s Next In Identity and Access Management

97% of security executives plan to expand or continue existing spend on identity and access management tools in 2021. 

by Kaitlyn Henry

Product

Your Pricing Project Starts Here

Editor’s Note: This article was first published on June 24, 2021.  We’ve found that the hardest part of running a…

by Kyle Poyar

Product

The 8 KPIs That Actually Matter—And How To Measure Them

We monitor these closely within our portfolio at OpenView.

by Sam Richard
subscription pricing

Product

The Ultimate List of Usage-Based Pricing Resources

We know a lot of folks are considering the switch, so we've curated a list of some of our favorite articles and guides.

by Kyle Poyar
Momentive

Product

How Tough Questions Led to SurveyMonkey’s Rebrand

CMO Leela Srinivasan talked to us about the decision to rebrand, how the pandemic has shifted work culture, and the fact that we are all responsible for shaping the future.

by Kristin Hillery

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