Product
We monitor these closely within our portfolio at OpenView.
We know a lot of folks are considering the switch, so we’ve curated a list of some of our favorite articles and guides.
CMO Leela Srinivasan talked to us about the decision to rebrand, how the pandemic has shifted work culture, and the fact that we are all responsible for shaping the future.
Executives from Atlassian, Zeplin, Mailchimp, Stripe, and more joined us to share their wisdom on everything from product-led sales to how to win Product Hunt.
We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.
How can highly technical businesses break through the noise in the developer-focused tools space?
Hint: It’s not the same as product management.
Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work.
And will open source provide a strategic advantage for your go-to-market motion? Jon Natkins gives us an in-depth answer.