The Role of Product Marketing—And Why Startups Need to Define It

Hint: It’s not the same as product management.

by Saeed Khan
Market Research
The Role of Product Marketing in Your Startup, Part II: Implementing Product Marketing

In today’s market, it’s more crucial than ever to have a team solely dedicated to understanding market and buyer needs. That’s what makes implementing a Product Marketing role so important.

by Saeed Khan
The Definitive Guide to Product Marketing Optimization
Product Marketing is often the forgotten step-child of a Products organization – poorly defined roles, understaffed, with misaligned objectives and...
by Saeed Khan