Saeed Khan
Product Manager & Author
Marketing
The Definitive Guide to Product Marketing Optimization
Product Marketing is often the forgotten step-child of a Products organization – poorly defined roles, understaffed, with misaligned objectives and...
by Saeed Khan
Product
The Role of Product Marketing in Your Startup: Defining & Implementing Product Marketing

Do you understand what sets Product Marketing apart from Product Management? If not, you’re not alone. In this first post in a two-part guest series Saeed Khan sets the record straight.

by Saeed Khan
Market Research
The Role of Product Marketing in Your Startup, Part II: Implementing Product Marketing

In today’s market, it’s more crucial than ever to have a team solely dedicated to understanding market and buyer needs. That’s what makes implementing a Product Marketing role so important.

by Saeed Khan