Market Research
Market Research
The State of Cloud Marketplaces: A Look into the Data, Trends, and Findings for Software Sellers
Just like over the last decade, and even more pointedly in the last two years where we’ve seen most purchases…
by John Jahnke Market Research
The many flavors of developer-focused software
Selling to developers isn’t impossible—it just requires marketers and sales teams to adjust their tactics outside of the established SaaS playbook.
by Sam Richard Market Research
Unpacking 2021’s Unprecedented SaaS Funding Market
You’re not the only one noticing that a ‘unicorn’ valuation is no longer all that, well, out of the ordinary.…
by Kyle Poyar Market Research
The SaaS Trends You Need to Know for 2020
As you race to close the books on 2019, it’s worth stepping back and considering what the future will hold for B2B software. OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent.
by OpenView Market Research
A Recap of OpenView’s 2019 Product Led Growth Summit
Big news: The PLG Summit is going virtual. Can you help us make it the best event of the year?
by Jeff Curran Market Research
SaaS Pricing Guide: When & How to Raise Prices Without Losing Customers
Editor’s Note: This article was first published on August 23, 2016. Segment CEO and Co-founder Peter Reinhardt was recently reflecting…
by Kyle PoyarMarket Research
The Role of Product Marketing in Your Startup, Part II: Implementing Product Marketing
In today’s market, it's more crucial than ever to have a team solely dedicated to understanding market and buyer needs. That's what makes implementing a Product Marketing role so important.
by Saeed Khan Market Research
The Best Way to Determine Market Need is Also the Most Labor-Intensive
A clever Malcolm Gladwell New Yorker article a few years ago looked at why the ketchup segment was so dull.…
by Scott Maxwell Market Research
The end of SaaS? Not so fast.
Editor’s Note: This article first appeared on Inc. here. Declaring the end of something — whether it’s brick-and-mortar retail or Facebook…
by Scott Maxwell