Market Research
When it comes to creating new marketing campaigns for your brand, data is king. Using a data-driven strategy ensures that...
Editor's Note: This article was first published on August 23, 2016. Segment CEO and Co-founder Peter Reinhardt was recently reflecting...
As you race to close the books on 2019, it’s worth stepping back and considering what the future will hold for B2B software. OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent.
Couldn’t make it to our fourth annual Product Led Growth Summit? Don’t worry, OV’s Jeff Curran broke down the key takeaways here.
I had the pleasure of attending the SaaStr Annual 2016 Conference in San Francisco earlier this month and wanted to...
Have you heard of The Average Startup? The Average Startup, statistics tell us, receives $1.5M in funding and gets itself...
We’re back with our annual trend report -- check out last year's here -- and the theme for 2016 is all...
Why is it important to test your startup idea? Picture this: You’re about to embark on a trip and are...
Once again, we’re excited to bring you the Emerging Tech Roundup, a new podcast series launched in partnership with Boston-based Blue...
EBOOK
As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!
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