Marketing
10 Critical Brand Marketing KPIs You Should Be Measuring in 2020
When it comes to creating new marketing campaigns for your brand, data is king. Using a data-driven strategy ensures that...
by Kevin Payne
Product
SaaS Pricing Guide: When & How to Raise Prices Without Losing Customers
Editor's Note: This article was first published on August 23, 2016.  Segment CEO and Co-founder Peter Reinhardt was recently reflecting...
by Kyle Poyar
HR & Leadership
The SaaS Trends You Need to Know for 2020

As you race to close the books on 2019, it’s worth stepping back and considering what the future will hold for B2B software. OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent.

by OpenView
Product Led Growth
A Recap of OpenView's 2019 Product Led Growth Summit

Couldn’t make it to our fourth annual Product Led Growth Summit? Don’t worry, OV’s Jeff Curran broke down the key takeaways here.

by Jeff Curran
Market Research
What I Learned at SaaStr from Leading Enterprise Software Experts
I had the pleasure of attending the SaaStr Annual 2016 Conference in San Francisco earlier this month and wanted to...
by Rene Miller
Market Research
One Size Fits None: The Myth of ‘The Average Startup’
Have you heard of The Average Startup? The Average Startup, statistics tell us, receives $1.5M in funding and gets itself...
by Mike Baker
Sales
Building the Workforce for the Future: 16 Smart Inside Sales Trends in 2016 [Infographic]
We’re back with our annual trend report -- check out last year's here -- and the theme for 2016 is all...
by Josiane Feigon
Market Research
Test Your Startup Idea: A List that Took Me 8 Years to Develop
Why is it important to test your startup idea? Picture this: You’re about to embark on a trip and are...
by Dave Nevogt
Market Research
Emerging Tech Roundup: Curt Savoie on the Future of Open Data
Once again, we’re excited to bring you the Emerging Tech Roundup, a new podcast series launched in partnership with Boston-based Blue...
by Kyle Lacy