Market Research
Selling to developers isn’t impossible—it just requires marketers and sales teams to adjust their tactics outside of the established SaaS playbook.
You’re not the only one noticing that a ‘unicorn’ valuation is no longer all that, well, out of the ordinary....
Big news: The PLG Summit is going virtual. Can you help us make it the best event of the year?
When it comes to creating new marketing campaigns for your brand, data is king. Using a data-driven strategy ensures that...
Editor's Note: This article was first published on August 23, 2016. Segment CEO and Co-founder Peter Reinhardt was recently reflecting...
As you race to close the books on 2019, it’s worth stepping back and considering what the future will hold for B2B software. OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent.
I had the pleasure of attending the SaaStr Annual 2016 Conference in San Francisco earlier this month and wanted to...
Have you heard of The Average Startup? The Average Startup, statistics tell us, receives $1.5M in funding and gets itself...
We’re back with our annual trend report -- check out last year's here -- and the theme for 2016 is all...
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