If you’re trying to estimate the size of a particular market opportunity and your software is licensed per user one of the best places to find data is the U.S. Bureau of Labor Statistics (BLS). Here’s a step-by-step example to help get you started.
Trying to be everything for everyone is a recipe for failure. Learn how focusing on a smaller niche customer segment can yield bigger results.
If you’re a small team with limited time and resources these tools and alternative approaches will help you uncover actionable customer insights you can put to use now.