Market Research
22 Metrics to Discover Your Top Go-to-Market Priorities
There are no lack of things on your plate. Deciding on the right things to focus on in your go-to-market...
by Brandon Hickie
Market Research
Thinking Like an M&A Expert: 7 Tips on Aligning Yourself with Potential Acquirers
It’s been a month since I joined OpenView, and I’m up and running. My onboarding paper work is finished, I’ve...
by John McCullough
Market Research
A Better Way for Startups to Prioritize Their Projects
Startups that find a way to focus on the few things that matter are typically the ones that succeed. Time...
by Brandon Hickie
Marketing
24 Stats & Opinions on Digital Marketing Trends for 2015
The Adobe and eConsultancy teams always manage to produce extremely thought provoking research that helps me define the focus of...
by Kyle Lacy
Market Research
B2B Market Sizing: A Quick & Easy Way to Estimate Number of Potential Users

If you’re trying to estimate the size of a particular market opportunity and your software is licensed per user one of the best places to find data is the U.S. Bureau of Labor Statistics (BLS). Here’s a step-by-step example to help get you started.

by Brandon Hickie
Market Research
Field Guide to User Surveys

Need quick and regular feedback from a large sample? User surveys are your new best friend.

by jminton
Market Research
Metrics for Evaluating International Markets

When international opportunities come knocking, how do you know which opportunities are worth chasing and which aren’t? Here are the metrics you need to make a confident decision.

by Brandon Hickie
Market Research
Want to Create a Successful Business? Stop Trying to Be a Swiss Army Knife

Trying to be everything for everyone is a recipe for failure. Learn how focusing on a smaller niche customer segment can yield bigger results.

by Devon McDonald
Market Research
Handy Tools and Quick Alternatives to CRM Data Analysis

If you’re a small team with limited time and resources these tools and alternative approaches will help you uncover actionable customer insights you can put to use now.

by Tien Anh Nguyen