Market Research
The Zenefits Guide to Disrupting & Dominating a Vulnerable Market
Zenefits has been getting a lot of attention lately. Some of this is for the large amount of money it...
by Steven Forth
Marketing
How to Think about Branding During a Merger or Acquisition
Mergers and acquisitions are hard. They are complicated. They are fraught with details, decisions, and innumerable contingencies. From financing to...
by Douglas Spencer
Communications & Branding
What an Acquisition Would Mean to the Salesforce Brand: 4 Questions for Marc Benioff
Salesforce.com has been at the center of a whirlwind of speculation, with rumors that Oracle, Microsoft, IBM, SAP or even...
by Douglas Spencer
Market Research
How a Small Startup Landed Yelp as a Big-Brand Partner
Long before the Socrata team picked up the phone to pitch Yelp, they had already logged an impressive number of...
by Blake Harris
Market Research
22 Metrics to Discover Your Top Go-to-Market Priorities
There are no lack of things on your plate. Deciding on the right things to focus on in your go-to-market...
by Brandon Hickie
Market Research
Thinking Like an M&A Expert: 7 Tips on Aligning Yourself with Potential Acquirers
It’s been a month since I joined OpenView, and I’m up and running. My onboarding paper work is finished, I’ve...
by John McCullough
Market Research
A Better Way for Startups to Prioritize Their Projects
Startups that find a way to focus on the few things that matter are typically the ones that succeed. Time...
by Brandon Hickie
Marketing
24 Stats & Opinions on Digital Marketing Trends for 2015
The Adobe and eConsultancy teams always manage to produce extremely thought provoking research that helps me define the focus of...
by Kyle Lacy
Market Research
B2B Market Sizing: A Quick & Easy Way to Estimate Number of Potential Users

If you’re trying to estimate the size of a particular market opportunity and your software is licensed per user one of the best places to find data is the U.S. Bureau of Labor Statistics (BLS). Here’s a step-by-step example to help get you started.

by Brandon Hickie