Market Research
Things may be moving fast in the right direction, but if you want maintain your startup growth you have to avoid one common trap at all costs.
What’s the make-or-break secret to conducting successful CRM data analysis? Mapping out your game plan first.
Over the next few weeks, I will be writing about the process of structuring and executing a CRM data analysis that can help expansion-stage startups uncover invaluable insights based on their history of interactions with their customers.
It’s a question that keeps many a startup executive team up at night — what’s the best mode of entry to break into an emerging market?
Breaking down your competitor’s pricing model can offer valuable insights when it comes to changing your own pricing strategy. The best part? It’s actually easier than it sounds.
Afraid there are no more untapped markets for your product or service? A strategy canvas can unearth unforeseen potential.
Looking to keep closer tabs on the competition? Here are 10 competitive research tactics to help you gather the info you need to establish a significant competitive advantage.
After you’ve narrowed your focus on a target, you need to craft the perfect attack plan. Should you start small and expand through premiums, or go big right off the bat? OpenView’s founder Scott Maxwell evaluates each go-to-market strategy, and his finding may surprise you.