Over the next few weeks, I will be writing about the process of structuring and executing a CRM data analysis that can help expansion-stage startups uncover invaluable insights based on their history of interactions with their customers.
It’s a question that keeps many a startup executive team up at night — what’s the best mode of entry to break into an emerging market?
Breaking down your competitor’s pricing model can offer valuable insights when it comes to changing your own pricing strategy. The best part? It’s actually easier than it sounds.
Afraid there are no more untapped markets for your product or service? A strategy canvas can unearth unforeseen potential.
Looking to keep closer tabs on the competition? Here are 10 competitive research tactics to help you gather the info you need to establish a significant competitive advantage.
After you’ve narrowed your focus on a target, you need to craft the perfect attack plan. Should you start small and expand through premiums, or go big right off the bat? OpenView’s founder Scott Maxwell evaluates each go-to-market strategy, and his finding may surprise you.
Are you basing your sales and marketing outreach on stale, outdated buyer personas? Giving them an update can be easier said than done, but OpenView’s Brandon Hickie has a handful of tips to help ensure the best high-impact results.
Did you know that for B2B buyers, personal value actually has 2x the impact of business value? Corporate Executive Board’s Karl Schmidt shares four ways to adapt your marketing accordingly by pushing the right emotional buttons.