Using an interactive workshop can be a fun and practical way to develop quick and easy buyer personas for your organization. Follow this guide to set one up for your team.
Nailing down the right product/market fit is a journey every company needs to embark on. Hear one success story from the founder of Kareo.
If you’re selling a B2B solution, chances are you’re dealing with a complex buying process with several levels of stakeholders involved. No one piece of content is going to appeal to everyone involved. Senior Marketing Manager Christy Weymouth explains how ExactTarget segments its marketing content to speak specifically to each of the company’s personas and their needs.
Will B2B SaaS companies follow the B2C dynamic pricing model adoption trends in 2014?