Market Research
Market Research
The Obstacles Holding Back a Mobile Revolution in B2B SaaS
Will computers in the workplace ever become obsolete? Pretty unlikely in the short term, but there is tremendous opportunity for…
by OpenView Market Research
Keys to Designing Smart Survey Questions
If you want data you can actually use, designing smart survey question is a skill you must perfect. It’s not…
by jminton Market Research
The Customer Data Mother Lode: How to Conduct CRM Data Analysis
Over the next few weeks, I will be writing about the process of structuring and executing a CRM data analysis that can help expansion-stage startups uncover invaluable insights based on their history of interactions with their customers.
by Tien-Anh Nguyen Market Research
Breaking into New Markets: Evaluating Your Best Approach
It's a question that keeps many a startup executive team up at night — what's the best mode of entry to break into an emerging market?
by Brandon Hickie Market Research
Breaking Down Your Competitor’s Pricing Model
Breaking down your competitor's pricing model can offer valuable insights when it comes to changing your own pricing strategy. The best part? It's actually easier than it sounds.
by Brandon Hickie Market Research
Create a Strategy Canvas to Unlock New Markets
Afraid there are no more untapped markets for your product or service? A strategy canvas can unearth unforeseen potential.
by jminton Market Research
Understanding Your Competitors: 10 Ways to Get Started with Competitive Research
Looking to keep closer tabs on the competition? Here are 10 competitive research tactics to help you gather the info you need to establish a significant competitive advantage.
by Brandon Hickie Market Research
No Lead Left Behind: Bolster Your Customer Acquisition Strategy with CRM Data Analysis
Doing analyses on CRM data is a skill that most technology companies (and any self-respecting growth strategist sleuth) should master.…
by Tien-Anh Nguyen Market Research
Go-to-Market Strategy: Should You Go Big or Start Small?
After you've narrowed your focus on a target, you need to craft the perfect attack plan. Should you start small and expand through premiums, or go big right off the bat? OpenView's founder Scott Maxwell evaluates each go-to-market strategy, and his finding may surprise you.
by Scott Maxwell Market Research
Is It Time for a Buyer Persona Update?
Are you basing your sales and marketing outreach on stale, outdated buyer personas? Giving them an update can be easier said than done, but OpenView's Brandon Hickie has a handful of tips to help ensure the best high-impact results.
by Brandon Hickie