Market Research
5 IT Channel Predictions for 2014

By staying ahead of the curve on these IT channel predictions, you can save yourself a lot of downtime, and headaches, this year.

by jminton
Marketing
Watch
Segmenting Your Marketing Content: How To Determine What Will Resonate with Who

If you’re selling a B2B solution, chances are you’re dealing with a complex buying process with several levels of stakeholders involved. No one piece of content is going to appeal to everyone involved. Senior Marketing Manager Christy Weymouth explains how ExactTarget segments its marketing content to speak specifically to each of the company’s personas and their needs.

by Christy Weymouth
Product
Can We Expect More B2B SaaS Companies to Adopt Dynamic Pricing?

Will B2B SaaS companies follow the B2C dynamic pricing model adoption trends in 2014?

by Brandon Hickie
Market Research
How to Conduct a Market Research Call

Do you really know why buyers in your target market make the purchasing decisions they do? It’s time to find out by asking them. We’ve outlined the basics of how to conduct a market research call to get the buyer insights you need.

by Tien Anh Nguyen
Market Research
7 Big Benefits of Buyer Insights Research

Ready to open the door to a wealth of information about your customers that can vastly improve your go-to-market activities? Here are 7 reasons why your company needs to start conducting buyer insights research now.

by Tien Anh Nguyen
Product
Product Strategy: How to Stay Focused While Expanding into Vertical Markets

For growing software companies, building products that are designed to be everything to everyone is rarely an effective strategy. Instead, suggests Central Desktop VP of Products Kristy McKnight, SaaS businesses should be striving to achieve better focus on the segments or verticals that give them the best chance for long-term success.

by Kristy McKnight
Market Research
5 Customer Segmentation Strategies for Dominating Your Market

What separates the companies that make it past the early growth stage and those who don’t? A big factor is the ability to target the right customer segments and dominate them. OpenView founder Scott Maxwell shares five market segmentation strategies proven to work.

by Scott Maxwell
Market Research
How to Build and Distribute B2B Buyer Persona Frameworks

What are some best tactics to put your buyer persona research into action? Here are five tips to help you build and implement effect B2B buyer persona frameworks.

by Sudip Verma
Market Research
Market Segmentation: How to Laser Focus on Your Target Segment

Your SaaS business is on a roll. You’ve acquired a number of early users, your churn is relatively low, and you’ve identified a host of new market opportunities that could lead to high growth. Time to step on the gas, right? Sure, if you know your target market segments. If you don’t, you may want to hit the brakes.

by Scott Maxwell