Market Research
7 Big Benefits of Buyer Insights Research

Ready to open the door to a wealth of information about your customers that can vastly improve your go-to-market activities? Here are 7 reasons why your company needs to start conducting buyer insights research now.

by Tien Anh Nguyen
Product
Product Strategy: How to Stay Focused While Expanding into Vertical Markets

For growing software companies, building products that are designed to be everything to everyone is rarely an effective strategy. Instead, suggests Central Desktop VP of Products Kristy McKnight, SaaS businesses should be striving to achieve better focus on the segments or verticals that give them the best chance for long-term success.

by Kristy McKnight
Market Research
5 Customer Segmentation Strategies for Dominating Your Market

What separates the companies that make it past the early growth stage and those who don’t? A big factor is the ability to target the right customer segments and dominate them. OpenView founder Scott Maxwell shares five market segmentation strategies proven to work.

by Scott Maxwell
Market Research
How to Build and Distribute B2B Buyer Persona Frameworks

What are some best tactics to put your buyer persona research into action? Here are five tips to help you build and implement effect B2B buyer persona frameworks.

by Sudip Verma
Market Research
Market Segmentation: How to Laser Focus on Your Target Segment

Your SaaS business is on a roll. You’ve acquired a number of early users, your churn is relatively low, and you’ve identified a host of new market opportunities that could lead to high growth. Time to step on the gas, right? Sure, if you know your target market segments. If you don’t, you may want to hit the brakes.

by Scott Maxwell
Market Research
Watch
Improve Your Product Roadmap with Smart Customer Segmentation

The sooner you realize that not all customers are created equal, the sooner you can maximize revenue. Start segmenting your customers today.

by Brant Cooper and Patrick Vlaskovits
Market Research
The Science of B2B Market Sizing

Mastering B2B market sizing is a necessity for any company hoping to improve its strategy and decision making. In this post you’ll learn how to use the right applications, create a clear market definition, and identify the best market opportunities for your company.

by Brandon Hickie
Market Research
Is There a Right Time to Design Your Go-to-Market Strategy?

If you’re a startup, you might be more concerned with your day-to-day than developing your go-to-market strategy for the long haul. But as OpenView founder Scott Maxwell explains, designing your strategy now will go a long way towards helping you win the war for customers and one-upping your competition.

by Scott Maxwell
Market Research
The Ultimate Guide to Buyer Insights Research

Your buyers are living, breathing people with individual pain points, interests, and goals. Understanding those people and the paths they take to purchasing your product is crucial to running a successful business.

by Tien Anh Nguyen