Using an interactive workshop can be a fun and practical way to develop quick and easy buyer personas for your organization. Follow this guide to set one up for your team.
The best entrepreneurs are always planning their next move. Here are a dozen tips to help you quickly assess market opportunities and determine where to strike next.
Nailing down the right product/market fit is a journey every company needs to embark on. Hear one success story from the founder of Kareo.
By staying ahead of the curve on these IT channel predictions, you can save yourself a lot of downtime, and headaches, this year.
If you’re selling a B2B solution, chances are you’re dealing with a complex buying process with several levels of stakeholders involved. No one piece of content is going to appeal to everyone involved. Senior Marketing Manager Christy Weymouth explains how ExactTarget segments its marketing content to speak specifically to each of the company’s personas and their needs.
Will B2B SaaS companies follow the B2C dynamic pricing model adoption trends in 2014?
Do you really know why buyers in your target market make the purchasing decisions they do? It’s time to find out by asking them. We’ve outlined the basics of how to conduct a market research call to get the buyer insights you need.
Ready to open the door to a wealth of information about your customers that can vastly improve your go-to-market activities? Here are 7 reasons why your company needs to start conducting buyer insights research now.
For growing software companies, building products that are designed to be everything to everyone is rarely an effective strategy. Instead, suggests Central Desktop VP of Products Kristy McKnight, SaaS businesses should be striving to achieve better focus on the segments or verticals that give them the best chance for long-term success.