Market Research
Market Research
How to Develop Quick and Easy Buyer Personas Without the Fuss
Using an interactive workshop can be a fun and practical way to develop quick and easy buyer personas for your organization. Follow this guide to set one up for your team.
by Tien-Anh Nguyen Market Research
12 Quick Tips for Assessing Market Opportunities
The best entrepreneurs are always planning their next move. Here are a dozen tips to help you quickly assess market opportunities and determine where to strike next.
by Brandon Hickie Market Research
Finding Your Product/Market Fit: One Founder’s Success Story
Nailing down the right product/market fit is a journey every company needs to embark on. Hear one success story from the founder of Kareo.
by Dan Rodrigues Market Research
5 IT Channel Predictions for 2014
By staying ahead of the curve on these IT channel predictions, you can save yourself a lot of downtime, and headaches, this year.
by jminton Market Research
Segmenting Your Marketing Content: How To Determine What Will Resonate with Who
If you're selling a B2B solution, chances are you're dealing with a complex buying process with several levels of stakeholders involved. No one piece of content is going to appeal to everyone involved. Senior Marketing Manager Christy Weymouth explains how ExactTarget segments its marketing content to speak specifically to each of the company's personas and their needs.
by Christy Weymouth Market Research
Market Exit Positioning Takeaways: The Nest Labs Success Story
Most startup executive teams can only dream of an outcome like Google's acquisition of Nest. Nevertheless, the Nest story is a great case study on how to best position your company for an exit.
by Brandon HickieMarket Research
Can We Expect More B2B SaaS Companies to Adopt Dynamic Pricing?
Will B2B SaaS companies follow the B2C dynamic pricing model adoption trends in 2014?
by Brandon Hickie Market Research
How to Conduct a Market Research Call
Do you really know why buyers in your target market make the purchasing decisions they do? It's time to find out by asking them. We've outlined the basics of how to conduct a market research call to get the buyer insights you need.
by Tien-Anh Nguyen Market Research
6 Disruptive Technology Trends that Will Shape 2014
What surprises and innovations lay in store for 2014? Here are my predictions for six disruptive technology trends set to have a major impact this year.
by Tien-Anh Nguyen