Sales
3 Tips to Improve Your Cold Call Conversion Ratio

Building and developing a lead generation program within a B2B company is critical to scale. But for your lead generation team to really deliver revenue-producing results, that team’s calls need to convert. In the video below, ExactTarget Senior Manager of Sales Development Christy Weymouth reveals three factors that can positively (or negatively) impact your company’s cold call conversion ratio.

by Christy Weymouth
Marketing
Watch
Segmenting Your Marketing Content: How To Determine What Will Resonate with Who

If you’re selling a B2B solution, chances are you’re dealing with a complex buying process with several levels of stakeholders involved. No one piece of content is going to appeal to everyone involved. Senior Marketing Manager Christy Weymouth explains how ExactTarget segments its marketing content to speak specifically to each of the company’s personas and their needs.

by Christy Weymouth
Sales
Watch
Keys to Successful Lead Generation and Sales Alignment

To create one big, happy sales organization that’s striving for the same goals, it’s important to put in the time to develop alignment between your lead generation reps and sales reps.

by Christy Weymouth
Sales
Watch
Lead Generation: How to Help Reps Who Are Struggling

If you’ve got team members who are falling behind the pack, try some of these proven tips for lead generation reps.

by Christy Weymouth
Sales
Watch
The Right Lead Generation Metrics, Quotas, and Goals to Track
You don't have a prayer of gauging your lead generation team's true progress if you don't know which metrics to...
by Christy Weymouth
Sales
Watch
Two Important Lessons for Managing a Lead Generation Team

Whether you’re a first-time manager or a savvy vet, what is the very first thing you should do when it’s time to dive in and start managing a lead generation team?

by Christy Weymouth
HR & Leadership
Watch
Lead Generation: How to Help Reps Who Are Struggling
If you’ve got team members who are falling behind the pack, try some of these tips for lead generation reps....
by Christy Weymouth
Sales
Watch
The Story Behind ExactTarget’s Outbound Lead Generation Team

Wondering if you should augment your sales team? The origin story of how ExactTarget succeeded in establishing outbound lead generation might help answer some of your questions.

by Christy Weymouth