The Story Behind ExactTarget’s Outbound Lead Generation Team
October 30, 2013
Wondering if you should augment your sales team? The origin story of how ExactTarget succeeded in establishing outbound lead generation might help answer some of your questions.
To lead generate or not to lead generate? We’re pretty sure that was Shakespeare’s original draft, before he decided to impress the apple of his eye. Clearly he was a visionary, as many businesses still struggle with that question today. Luckily, Christy Weymouth, Senior Marketing Manager at ExactTarget, is here to explain the reasons that spurred the creation of the company’s wildly successful outbound lead generation team.
The biggest benefit to a lead generation team? According to Weymouth, it’s time. The ExactTarget lead generation team allowed their sales reps more time to focus on working and nurturing client relationships, while leaving many of the calls and development to lead generation reps.
More Advice From Christy Weymouth
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Take the Next Step: Download the Free eBook
One of the greatest challenges that most B2B companies face, particularly those lacking the brand recognition and market traction of their biggest competitors, is figuring out how to drive high-quality leads.
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