Keys to Successful Lead Generation and Sales Alignment
January 7, 2014
To create one big, happy sales organization that’s striving for the same goals, it’s important to put in the time to develop alignment between your lead generation reps and sales reps.
The left hand of lead generation and the right hand of sales have their similarities and their differences. But because they’re driven by the same brain (or at least the same desire to drive revenue), they can do remarkable things when working together. That is why Christy Weymouth, who founded the lead generation team at ExactTarget, recommends bringing the two together as much as possible in order to achieve lead generation and sales alignment.
Without communicating with each other, the lead generation and sales team dynamic will be dysfunctional, at best, Weymouth explains. But with a little time and open communication, the relationship can become extremely fruitful. Watch the video to learn about the successful systems Weymouth put into place at ExactTarget to encourage more productive interactions and better overall alignment.
Image by Yann Caradec
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