Market Research
Buyer Insights Research: Eliminate the Guesswork!
Your buyers are living, breathing people with individual pain points, interests, and goals. Understanding those people and the paths they...
by OpenView
Market Research
Achieving Market Clarity Should Be Your Company's #1 Priority

Do you really understand your target market? Learn how to conduct an honest assessment and set your company on a course to achieve true market clarity.

by Scott Maxwell
Market Research
Is a Lack of Focus Dooming Your Go-to-Market Strategy?

In this second post in a series on go-to-market strategy, OpenView Senior Managing Director and Founder Scott Maxwell explains how an aimless go-to-market strategy design can lead your company into product disaster.

by Scott Maxwell
Market Research
Is Your Go-to-Market Strategy Built Around Focus or Luck?

In the first post in a multi-part series about go-to-market strategy, OpenView founder and Senior Managing Director Scott Maxwell explores two go-to-market approaches, and explains why one is much better at helping expansion-stage software companies create truly sustainable, scalable growth.

by Scott Maxwell
HR & People
Get to the Top of the Startup Pyramid by Achieving Product Market Fit

Like a house, your business is only as sturdy as the foundation, which is why achieving product market fit is crucial to success.

by jminton
Market Research
Buyer Personas: The Key to Targeting Your Content Marketing for Real Results

Find out why developing buyer personas is the first step to creating truly targeted content that connects with your customers and addresses their specific needs.

by Brandon Hickie
HR & People
Achieving Product Market Fit: Let Your Users Be Your Guide

WP Engine and SmartBear founder Jason Cohen discusses the bare necessities of software success: intuition, testing, validation, and iteration — all based on frequent interaction with your users.

by Jason Cohen
Market Research
6 Tactics for Recruiting Research Participants

Recruiting research participants for B2B market segmentation and buyer research isn’t always easy, but six tactics can help.

by Brandon Hickie
Market Research
B2B Customer Segmentation: 6 Ways to Quickly Identify Target Market

6 one-off B2B customer segmentation exercises that B2B companies can do to quickly identify potential segmentation characteristics.

by Brandon Hickie