Do you really understand your target market? Learn how to conduct an honest assessment and set your company on a course to achieve true market clarity.
In this second post in a series on go-to-market strategy, OpenView Senior Managing Director and Founder Scott Maxwell explains how an aimless go-to-market strategy design can lead your company into product disaster.
In the first post in a multi-part series about go-to-market strategy, OpenView founder and Senior Managing Director Scott Maxwell explores two go-to-market approaches, and explains why one is much better at helping expansion-stage software companies create truly sustainable, scalable growth.
Like a house, your business is only as sturdy as the foundation, which is why achieving product market fit is crucial to success.
Find out why developing buyer personas is the first step to creating truly targeted content that connects with your customers and addresses their specific needs.
WP Engine and SmartBear founder Jason Cohen discusses the bare necessities of software success: intuition, testing, validation, and iteration — all based on frequent interaction with your users.
6 one-off B2B customer segmentation exercises that B2B companies can do to quickly identify potential segmentation characteristics.