Market Research
Market Research
Product Strategy: How to Stay Focused While Expanding into Vertical Markets
For growing software companies, building products that are designed to be everything to everyone is rarely an effective strategy. Instead, suggests Central Desktop VP of Products Kristy McKnight, SaaS businesses should be striving to achieve better focus on the segments or verticals that give them the best chance for long-term success.
by Kristy McKnight Market Research
5 Customer Segmentation Strategies for Dominating Your Market
What separates the companies that make it past the early growth stage and those who don't? A big factor is the ability to target the right customer segments and dominate them. OpenView founder Scott Maxwell shares five market segmentation strategies proven to work.
by Scott MaxwellMarket Research
How to Build and Distribute B2B Buyer Persona Frameworks
What are some best tactics to put your buyer persona research into action? Here are five tips to help you build and implement effect B2B buyer persona frameworks.
by Sudip VermaMarket Research
Market Segmentation: How to Laser Focus on Your Target Segment
Your SaaS business is on a roll. You’ve acquired a number of early users, your churn is relatively low, and you’ve identified a host of new market opportunities that could lead to high growth. Time to step on the gas, right? Sure, if you know your target market segments. If you don’t, you may want to hit the brakes.
by Scott Maxwell Market Research
Succeeding in a Crowded Market: Don’t Psych Yourself Out
Giants like Google, Facebook and Zappos are proof that succeeding in a crowded market is well within reach.
by Dan Cristo Market Research
Improve Your Product Roadmap with Smart Customer Segmentation
The sooner you realize that not all customers are created equal, the sooner you can maximize revenue. Start segmenting your customers today.
by Brant Cooper and Patrick VlaskovitsMarket Research
The Science of B2B Market Sizing
Mastering B2B market sizing is a necessity for any company hoping to improve its strategy and decision making. In this post you'll learn how to use the right applications, create a clear market definition, and identify the best market opportunities for your company.
by Brandon Hickie Market Research
Is There a Right Time to Design Your Go-to-Market Strategy?
If you're a startup, you might be more concerned with your day-to-day than developing your go-to-market strategy for the long haul. But as OpenView founder Scott Maxwell explains, designing your strategy now will go a long way towards helping you win the war for customers and one-upping your competition.
by Scott Maxwell Market Research
The Ultimate Guide to Buyer Insights Research
Your buyers are living, breathing people with individual pain points, interests, and goals. Understanding those people and the paths they take to purchasing your product is crucial to running a successful business.
by Tien-Anh Nguyen