Market Research
The sooner you realize that not all customers are created equal, the sooner you can maximize revenue. Start segmenting your customers today.
Mastering B2B market sizing is a necessity for any company hoping to improve its strategy and decision making. In this post you’ll learn how to use the right applications, create a clear market definition, and identify the best market opportunities for your company.
If you’re a startup, you might be more concerned with your day-to-day than developing your go-to-market strategy for the long haul. But as OpenView founder Scott Maxwell explains, designing your strategy now will go a long way towards helping you win the war for customers and one-upping your competition.
Your buyers are living, breathing people with individual pain points, interests, and goals. Understanding those people and the paths they take to purchasing your product is crucial to running a successful business.
Do you really understand your target market? Learn how to conduct an honest assessment and set your company on a course to achieve true market clarity.
In this second post in a series on go-to-market strategy, OpenView Senior Managing Director and Founder Scott Maxwell explains how an aimless go-to-market strategy design can lead your company into product disaster.
In the first post in a multi-part series about go-to-market strategy, OpenView founder and Senior Managing Director Scott Maxwell explores two go-to-market approaches, and explains why one is much better at helping expansion-stage software companies create truly sustainable, scalable growth.
Like a house, your business is only as sturdy as the foundation, which is why achieving product market fit is crucial to success.