What are some best tactics to put your buyer persona research into action? Here are five tips to help you build and implement effect B2B buyer persona frameworks.
Microsoft is taking steps to revamp its notoriously divisive culture — starting with employee performance evaluation. What lessons can you learn from the software giant’s stumbles?
Keep your customers in the loop regarding your product upgrades. Here are some “Don’t Do’s” courtesy of Microsoft’s dismal track record with Windows Phone.
Do your sales and research teams have communication issues? Read on for some tips on how to establish a feedback loop between researchers and salespeople.
Should you rush your product to market or let the competition make the first move? Samsung’s release of the Galaxy Gear smartwatch provides a valuable lesson in choosing between a first mover or fast follower approach.