Sudip Verma
Corporate Strategy, Sales Operations
Startup Strategy
Buyers Insights: Testing Your Buyer Personas

Here are some helpful tips for testing your buyer personas and putting your buyers insights research to the test.

by Sudip Verma
Market Research
How to Build and Distribute B2B Buyer Persona Frameworks

What are some best tactics to put your buyer persona research into action? Here are five tips to help you build and implement effect B2B buyer persona frameworks.

by Sudip Verma
Startup Strategy
The Re-engineering of Microsoft Begins: A New Take on Performance Evaluation

Microsoft is taking steps to revamp its notoriously divisive culture — starting with employee performance evaluation. What lessons can you learn from the software giant’s stumbles?

by Sudip Verma
HR & Leadership
How Not To Manage Product Upgrades: Lessons from Windows Phone

Keep your customers in the loop regarding your product upgrades. Here are some “Don’t Do’s” courtesy of Microsoft’s dismal track record with Windows Phone.

by Sudip Verma
Startup Strategy
Does Your B2B Brand Convey Premium Value?

Every company wants a strong reputation for quality or having a class-leading product. But what exactly qualifies as a premium value brand in the B2B world?

by Sudip Verma
Startup Strategy
Creating a Feedback Loop Between Researchers and Sales

Do your sales and research teams have communication issues? Read on for some tips on how to establish a feedback loop between researchers and salespeople.

by Sudip Verma
Startup Strategy
Learn from Samsung: Should You Be a First Mover or Fast Follower?

Should you rush your product to market or let the competition make the first move? Samsung’s release of the Galaxy Gear smartwatch provides a valuable lesson in choosing between a first mover or fast follower approach.

by Sudip Verma
Startup Strategy
Should You Be A Celebrity CEO?

For every Elon Musk there is a Steve Ballmer. Are celebrity CEOs an invaluable resource for their companies or are they more trouble than they’re worth?

by Sudip Verma
Startup News
Will WinDroid Save HTC From Samsung?

Will the Windroid bring back customers to HTC? Or is it a desperate move that will backfire? Read on to learn more.

by Sudip Verma