Startup Strategy

Startup Strategy
We Explored 3 Product Positioning and Branding Failures. Here’s What NOT to Do.

B2B brand and product positioning will only continue to become more important with the rise of the End User Era.

by Margaret Kelsey
Leadership
Predictable Pitfalls of Founders and How to Avoid Them
Editor's Note: This article originally appeared in People + Strategy magazine here. We have romanticized founders having their “eureka” moments, writing their...
by Alisa Cohn
Startup Strategy
The Simple Secret to Getting Ahead in Tech
A couple of weeks ago, I read a fantastic article in the Wall Street Journal about Leyla Seka’s rise through...
by George Roberts
Startup Strategy
Using Empathy to Improve the Customer Journey
Empathy is key to improving the customer journey, but to develop it we need to get as close as we...
by OpenView
Startup Strategy
Why the Most Successful People Stay Weird
Have you ever been to a conference where a presentation impacts you to the point of insanity? You can't get...
by Kyle Lacy
Startup Strategy
How to Maintain Focus Behind the Wheel of a High-Growth Startup
Living in Boston and traveling as frequently as I do (California, New York, Seattle, Atlanta, etc.), I don’t get to...
by Scott Maxwell

Most Popular Posts

Startup Strategy
How We Allowed Analytics to Kill Intuition (& Why That's a Bad Thing)
When I served as the director of ExactTarget’s board from 2004 to 2013, I had the pleasure of working with...
by Scott Maxwell
Startup Strategy
Why the Most Important Success Metric in SaaS is Misleading
  What’s the first metric VCs hunt for in your pitch deck? Easy… committed monthly recurring revenue (CMRR). Everyone knows...
by Blake Bartlett
Startup Strategy
Why Startups Need to Steal the Apple Watch Go-to-Market Strategy
When Apple releases its highly anticipated Apple Watch in April, the company’s newest product will likely be met with praise...
by Scott Maxwell