Startup Strategy
B2B brand and product positioning will only continue to become more important with the rise of the End User Era.
Editor's Note: This article originally appeared in People + Strategy magazine here. We have romanticized founders having their “eureka” moments, writing their...
A couple of weeks ago, I read a fantastic article in the Wall Street Journal about Leyla Seka’s rise through...
Empathy is key to improving the customer journey, but to develop it we need to get as close as we...
Have you ever been to a conference where a presentation impacts you to the point of insanity? You can't get...
Living in Boston and traveling as frequently as I do (California, New York, Seattle, Atlanta, etc.), I don’t get to...
When I served as the director of ExactTarget’s board from 2004 to 2013, I had the pleasure of working with...
What’s the first metric VCs hunt for in your pitch deck? Easy… committed monthly recurring revenue (CMRR). Everyone knows...
When Apple releases its highly anticipated Apple Watch in April, the company’s newest product will likely be met with praise...
EBOOK
As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!
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