Startup Strategy

Leadership
4 Tips for Setting Your Company's Annual Rhythm

Every company starts the new year with big goals and aspirations. But how many of those companies actually accomplish them?

by Kristin Hillery
Product Marketing
How to Get Your First 100 Customers—Smart, Actionable Advice from Top Executives

Leaders from Twilio, IBM, SurveyMonkey and more share their best tips.

by Casey Renner
Startup Strategy
We Explored 3 Product Positioning and Branding Failures. Here’s What NOT to Do.

B2B brand and product positioning will only continue to become more important with the rise of the End User Era.

by Margaret Kelsey
Leadership
Predictable Pitfalls of Founders and How to Avoid Them
Editor's Note: This article originally appeared in People + Strategy magazine here. We have romanticized founders having their “eureka” moments, writing their...
by Alisa Cohn
Startup Strategy
Why the Most Successful People Stay Weird
Have you ever been to a conference where a presentation impacts you to the point of insanity? You can't get...
by Kyle Lacy
Startup Strategy
How to Maintain Focus Behind the Wheel of a High-Growth Startup
Living in Boston and traveling as frequently as I do (California, New York, Seattle, Atlanta, etc.), I don’t get to...
by Scott Maxwell
Startup Strategy
How We Allowed Analytics to Kill Intuition (& Why That's a Bad Thing)
When I served as the director of ExactTarget’s board from 2004 to 2013, I had the pleasure of working with...
by Scott Maxwell