Phase II of the crisis is likely to be more chaotic and confusing than the work-from-home lockdown of the past few months. Leaders need to prepare their teams for the marathon that lies ahead.
“The path of least resistance is the path of the loser,” according to author H.G. Wells. Yet time and time again we see that humans are all guilty of opting for the easier path.
Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.
This will be a long road, but it’s one we’ve been on all along. Some of us just didn’t realize it. Now that we know, it’s time to commit to the journey and make change together.
It’s not an easy decision, but most important ones in life aren’t.
As a new sales team starts going through training, we often hear them ask, “Where are our leads?!” And all heads typically turn toward the marketing team.
B2B brand and product positioning will only continue to become more important with the rise of the End User Era.