Startup Strategy

Startup Strategy
Discovering Your Ideal Users: How Visily Scaled to 100K Signups in 5 Steps
“A picture is worth a thousand words,” as the adage goes. The chart below demonstrates the value of obsessing over…
by Jordan Woods
Startup Strategy
How SaaS Founders Can Reach the Gen Z Market
When I was a teenager, I wanted to manage rappers. The lifestyle didn’t agree with me, so I became the…
by Paige Finn Doherty
Startup Strategy
The Founder’s Guide To Startup Advisors
At OpenView, I’m a professional matchmaker. Every day, I connect companies with subject matter experts. After doing this for almost…
by Casey Renner
Startup Strategy
Hiring Product Managers: When Should You Hire Your First Product Person
What skills and qualities do you need in your first product hire? Nikita Miller, SVP, Head of Product Management at The Knot Worldwide breaks it down.
by OpenView
Startup Strategy
‘A Constant Adrenaline Rush’: 3 New York City Founders Give an Inside Look at Building Their Startups in the Big Apple
Building a business amidst New York City’s sky-high cost of living, fiercely competitive talent market, and distance from Bay Area investors is not for the faint of heart.
by Riviera Lev-Aviv
Startup Strategy
MongoDB’s Playbook for Breaking Into and Dominating a Market
We talked with MongoDB's former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.
by Jamie Wallace
Startup Strategy
How to Get Your First 100 Customers—Smart, Actionable Advice from Top Executives
Leaders from Twilio, IBM, SurveyMonkey and more share their best tips.
by Casey Renner
Startup Strategy
Founders, Use These Tips to Get More Done (and Prevent Burnout)
Travis Jamison shares some of the lessons he's learned through all of the ups and downs, wins and losses of being an early-stage startup founder.
by Travis Jamison
Startup Strategy
How to Make Sure Your Product Launch Isn’t a Disaster
Next time you’re gearing up for a big launch, avoid embarrassing or costly mistakes by incorporating these five ideas into your plan.
by Shirin Shahin