B2B software users and buyers are just consumers who are at work. Same people, different context. There’s no need to treat them differently.
We had an incredible roundup of executives from thought-leading companies join us to share their candid points of view on GTM and product strategy, organizational design, optimizing productivity and so much more.
Guillermo Rauch, CEO of Zeit, is a big believer in 2 contradictory ideas. Learn how he rectifies them into Zeit’s strategy for building a successful open source business—and community.
Learn why Camille Ricketts is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.
Listen to our latest episode of BUILD: Rahul Vohra talks game design, when to make your product harder, and more.
Learn how Brandon Chu, VP Product & GM of Platform at Shopify, thinks about the strategic benefits of building a platform, what Shopify’s underlying product philosophy is, how they think about competing with applications built on their platform and more.