Marketing
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SurveyMonkey's CMO on Marketing's Role as the World Shifts Towards Product Led Growth [Podcast]

This week’s BUILD episode features Leela Srinivasan, SurveyMonkey’s CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.

by Ariel Winton
Product
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Becoming Product-Led With Customers in Old School Industries [Podcast]

On this episode of BUILD, Ariel chats with HubSpot’s SVP of Product, Christopher O’Donnell, about how PLG can be adopted in “old-school industries” and the key changes an organization needs to make in order to do so effectively.

by Ariel Winton
Finance & Operations
How to Build a Relationship With the Right VC Partner while Focusing on Your Business
CEOs of expansion stage businesses are flooded with emails from VCs. On one hand, it feels convenient but short-sighted to...
by Ariel Winton
Leadership
When & Why it Makes Sense to Deliver a Minimum Sellable Product, Not a Minimum Viable Product
Jonathan Marks and Alex Wirth were in their junior year of college when they first had the idea for Quorum....
by Ariel Winton