micro photography of a roadmap and pins
Marketing

Notion’s Roadmap for Building a Winning Brand [Podcast]

Ariel Winton

February 19, 2020
Camille Ricketts, Head of Marketing at Notion, is building a B2B brand that embodies honesty and humility.
In this episode of BUILD, learn why Camille is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.

Ariel Winton
Ariel Winton
VP
OpenView

Ariel is a VP on the investment team at OpenView. She focuses on product-led software companies and helped lead the firm's investments in Calendly, Loopio, Balena, Zipwhip and Cogito. Prior to joining, she was a Product Manager at Yesware.
You might also like ...
Marketing
A SaaS Content Marketing Strategy That Drives Inbound Revenue Starts With Keyword Selection

Many SaaS marketers do keyword research to pull high-volume search terms. The problem: this list might not help you drive revenue.

by Mitch Briggs
Marketing
Listen
Averages Lie, and 4 Other Marketing Lessons From PagerDuty's Julie Herendeen

According to CMO Julie Herendeen, all great marketing starts with an understanding of customers’ problems. We couldn’t agree more.

by Casey Renner
Product
The Role of Product Marketing—And Why Startups Need to Define It

Hint: It’s not the same as product management.

by Saeed Khan