SurveyMonkey’s CMO on Marketing’s Role as the World Shifts Towards Product Led Growth [Podcast]

Leela Srinivasan, SurveyMonkey’s CMO, is no stranger to experimenting with marketing tactics to get products into the hands of users. Learn how SurveyMonkey made the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.

Ariel Winton
Ariel Winton
VP
OpenView

Ariel is a VP on the investment team at OpenView. She focuses on product-led software companies and helped lead the firm's investments in Calendly, Loopio, Balena, Zipwhip and Cogito. Prior to joining, she was a Product Manager at Yesware.
You might also like ...
Marketing
Yes, SEO Is Still Important: 5 Predictions for 2021

Lavall Chichester, founder of GrowthSkills.co, shares his 2021 insights and predictions—and how you can leverage them.

by Lavall Chichester
Product
Listen
MongoDB's Playbook for Breaking Into and Dominating a Market

We talked with MongoDB’s former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.

by Jamie Wallace
Marketing
How to Write an Outreach Email That Someone Will Actually Read

With the average person receiving over 90 business emails every day, it’s no surprise that the majority of cold emails get ignored.

by Anastasia Belyh