SurveyMonkey’s CMO on Marketing’s Role as the World Shifts Towards Product Led Growth [Podcast]
Leela Srinivasan, SurveyMonkey’s CMO, is no stranger to experimenting with marketing tactics to get products into the hands of users. Learn how SurveyMonkey made the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.
Hear what they had to say about setting priorities, the rising importance of speed, and the very important thing we all seem to have lost.
We’re at a pivotal time where businesses can truly effect positive change in the lives of their customers, especially as everyone navigates all of this uncertainty.
As a new sales team starts going through training, we often hear them ask, “Where are our leads?!” And all heads typically turn toward the marketing team.