SurveyMonkey’s CMO on Marketing’s Role as the World Shifts Towards Product Led Growth [Podcast]

Leela Srinivasan, SurveyMonkey’s CMO, is no stranger to experimenting with marketing tactics to get products into the hands of users. Learn how SurveyMonkey made the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.

VP
OpenView

Ariel is on the investment team at OpenView where she identifies, evaluates, and executes on investment opportunities. Prior to joining OpenView, she was a Product Manager at Yesware where she prioritized and helped implement product improvements on the mobile, growth, internal tools, and reporting teams. She also spent some time on Shyp’s product team conducting user research to help make the company’s courier and warehouse operations more efficient.
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