Marketing

SurveyMonkey’s CMO on Marketing’s Role as the World Shifts Towards Product Led Growth [Podcast]

Ariel Winton
Ariel Winton
VP
OpenView

January 22, 2020

Leela Srinivasan, SurveyMonkey’s CMO, is no stranger to experimenting with marketing tactics to get products into the hands of users. Learn how SurveyMonkey made the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.

Ariel Winton
Ariel Winton
VP
OpenView

Ariel is on the investment team at OpenView where she identifies, evaluates, and executes on investment opportunities. Prior to joining OpenView, she was a Product Manager at Yesware where she prioritized and helped implement product improvements on the mobile, growth, internal tools, and reporting teams. She also spent some time on Shyp’s product team conducting user research to help make the company’s courier and warehouse operations more efficient.
You might also like ...
Marketing
SurveyMonkey’s CMO On Making Marketing More Human

B2B software users and buyers are just consumers who are at work. Same people, different context. There’s no need to treat them differently.

by Ariel Winton
Marketing
The Type of Content to Produce at Every Lifecycle Stage (Part 3)

Spoiler alert: Everything you do must be scalable and repeatable.

by Georgios Chasiotis
Marketing
10 Critical Brand Marketing KPIs You Should Be Measuring in 2020
When it comes to creating new marketing campaigns for your brand, data is king. Using a data-driven strategy ensures that...
by Kevin Payne