SurveyMonkey’s CMO on Marketing’s Role as the World Shifts Towards Product Led Growth [Podcast]
Leela Srinivasan, SurveyMonkey’s CMO, is no stranger to experimenting with marketing tactics to get products into the hands of users. Learn how SurveyMonkey made the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.
“I like to hang out in communities so that I can be sold to,” said nobody.
Lavall Chichester, founder of GrowthSkills.co, shares his 2021 insights and predictions—and how you can leverage them.
We talked with MongoDB’s former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.