An image of a superman doll against a sunset background

Superhuman’s Strategy for Designing a Product That People Love [Podcast]

Superhuman might not have a free trial or freemium, but they are definitely designing for the End User Era.
In this episode of BUILD, Rahul Vohra, Founder and CEO of Superhuman, puts his stake in the ground that game design philosophy is integral for building B2B products.
Learn the differences between gamification and game design (the gap between them is huge), the scientifically-backed reason why Superhuman sometimes purposefully makes email harder, and more.

Ariel Winton
Ariel Winton
VP
OpenView

Ariel is a VP on the investment team at OpenView. She focuses on product-led software companies and helped lead the firm's investments in Calendly, Loopio, Balena, Zipwhip and Cogito. Prior to joining, she was a Product Manager at Yesware.
You might also like ...
Product
Selling to Developers? Use These 3 Data Strategies

The most important one: Don’t overthink it.

by Sam Richard
Product
Everything You Need to Know About Freemium Pricing

Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.

by Kyle Poyar
Product
5 Common DataOps Mistakes (and How To Avoid Them)

In the process of exploring or formalizing your DataOps efforts? GitLab’s Rob Parker shares what not to do.

by Kaitlyn Henry