Becoming Product-Led With Customers in Old School Industries [Podcast]

Christopher O’Donnell, HubSpot’s SVP of Product, has been with the company for years and was at the forefront of their shift away from marketing and sales-led growth towards product led growth. Chris explains how they were able to do this effectively with a customer base that spans across multiple industries. He also discusses how PLG can be adopted in “old-school industries” and the key changes an organization needs to make in order to do so effectively.

VP
OpenView

Ariel is a VP on the investment team at OpenView. She focuses on product-led software companies and helped lead the firm's investments in Calendly, Loopio, Balena, Zipwhip and Cogito. Prior to joining, she was a Product Manager at Yesware.
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