Product

Becoming Product-Led With Customers in Old School Industries [Podcast]

Ariel Winton
Ariel Winton
VP
OpenView

January 15, 2020

Christopher O’Donnell, HubSpot’s SVP of Product, has been with the company for years and was at the forefront of their shift away from marketing and sales-led growth towards product led growth. Chris explains how they were able to do this effectively with a customer base that spans across multiple industries. He also discusses how PLG can be adopted in “old-school industries” and the key changes an organization needs to make in order to do so effectively.

Ariel Winton
Ariel Winton
VP
OpenView

Ariel is on the investment team at OpenView where she identifies, evaluates, and executes on investment opportunities. Prior to joining OpenView, she was a Product Manager at Yesware where she prioritized and helped implement product improvements on the mobile, growth, internal tools, and reporting teams. She also spent some time on Shyp’s product team conducting user research to help make the company’s courier and warehouse operations more efficient.
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