Becoming Product-Led With Customers in Old School Industries [Podcast]
Christopher O’Donnell, HubSpot’s SVP of Product, has been with the company for years and was at the forefront of their shift away from marketing and sales-led growth towards product led growth. Chris explains how they were able to do this effectively with a customer base that spans across multiple industries. He also discusses how PLG can be adopted in “old-school industries” and the key changes an organization needs to make in order to do so effectively.
Francesca Krihely, Senior Director, Developer Experience and Growth at Snyk, told us about how her company uses a freemium model to find new points of entry into enterprise organizations.