Becoming Product-Led With Customers in Old School Industries [Podcast]
Christopher O’Donnell, HubSpot’s SVP of Product, has been with the company for years and was at the forefront of their shift away from marketing and sales-led growth towards product led growth. Chris explains how they were able to do this effectively with a customer base that spans across multiple industries. He also discusses how PLG can be adopted in “old-school industries” and the key changes an organization needs to make in order to do so effectively.
We monitor these closely within our portfolio at OpenView.
We had an incredible roundup of executives from thought-leading companies join us to share their candid points of view on GTM and product strategy, organizational design, optimizing productivity and so much more.