Becoming Product-Led With Customers in Old School Industries [Podcast]

Christopher O’Donnell, HubSpot’s SVP of Product, has been with the company for years and was at the forefront of their shift away from marketing and sales-led growth towards product led growth. Chris explains how they were able to do this effectively with a customer base that spans across multiple industries. He also discusses how PLG can be adopted in “old-school industries” and the key changes an organization needs to make in order to do so effectively.

VP
OpenView

Ariel is on the investment team at OpenView where she identifies, evaluates, and executes on investment opportunities. Prior to joining OpenView, she was a Product Manager at Yesware where she prioritized and helped implement product improvements on the mobile, growth, internal tools, and reporting teams. She also spent some time on Shyp’s product team conducting user research to help make the company’s courier and warehouse operations more efficient.
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